數位商務市場規模、佔有率、成長分析（按組成部分、按付款、按瀏覽媒介、按業務類型、按最終用途、按地區）- 行業預測，2025 年至 2032 年

預計 2023 年全球數位商務市場規模將達到 6.1 兆美元，並將從 2024 年的 6.91 兆美元成長到 2032 年的 20.98 兆美元，預測期內（2025-2032 年）的複合年成長率為 14.9%。

在人工智慧個人化和整合全通路零售策略的推動下，全球數位商務市場正在迅速擴張。電子商務企業擴大採用自動化訂單管理系統 (OMS)，該系統具有即時訂單追蹤、集中庫存管理和物流整合等功能。美國政府全國零售聯合會的供應鏈 4.0 計畫正在推動向簡化供應鏈業務的數位系統轉變，並鼓勵零售商採用改善訂單管理和客戶服務的整合解決方案。因此，約 75% 的零售商計劃在未來三年內升級其自動訂單管理系統，以滿足消費者對更快、更準確配送日益成長的需求。在印度，國家電子商務政策透過鼓勵改善物流和監管實踐來推動這一趨勢，從而提高了各行業對高效 OMS 解決方案的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

數位商務市場規模（按組成部分）

• 市場概覽
• 解決方案
• 服務

按付款方式分類的數位商務市場規模

• 市場概覽
• 卡片付款
• 數位錢包
• 銀行轉帳
• 現金支付
• 加密貨幣

按瀏覽媒介分類的數位商務市場規模

• 市場概覽
• 桌上型電腦/筆記型電腦
• 手機和平板電腦

按行業分類的數位商務市場規模

• 市場概覽
• 企業對企業（B2B）
• 企業對消費者（B2C）

按最終用途分類的數位商務市場規模

• 市場概覽
• 銀行、金融和保險
• 製造業
• 車
• 醫療保健和醫學
• 零售家居用品
• 媒體與娛樂
• 其他

數位商務市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon（USA）
• Apple Inc.（USA）
• Samsung Electronics（South Korea）
• JD.com（China）
• Alibaba Group（China）
• Flex Ltd.（Singapore）
• Reliance Industries（India）
• Shopify（Canada）
• Rakuten（Japan）
• Shopee（Singapore）
• PDD Holdings（China）
• IKEA（Netherlands）
• Ocado（UK）
• Mercari（Japan）
• momo.com Inc.（Taiwan）
• Cimpress（Ireland）
• IndiaMART（India）
• Mastek（India）

結論和建議

Global Digital Commerce Market size was valued at USD 6.01 trillion in 2023 and is poised to grow from USD 6.91 trillion in 2024 to USD 20.98 trillion by 2032, growing at a CAGR of 14.9% during the forecast period (2025-2032).

The global digital commerce market is rapidly expanding, fueled by AI-driven personalization and integrated omnichannel retail strategies. E-commerce businesses are increasingly adopting automated order management systems (OMS) that feature real-time order tracking, centralized inventory control, and logistics integration. The U.S. government's National Retail Federation's Supply Chain 4.0 initiative is promoting a shift towards digital systems that streamline supply chain operations, encouraging retailers to adopt integrated solutions that enhance order management and customer service. As a result, approximately 75% of retailers plan to upgrade their OMS over the next three years to meet rising consumer demand for faster, more accurate deliveries. In India, the National E-commerce Policy supports this trend by fostering improved logistics and regulatory practices, thereby enhancing the need for efficient OMS solutions in various sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Commerce Market Segments Analysis

Global Digital Commerce Market is segmented by Component, Payment, Browsing Medium, Business Type, End Use and region. Based on Component, the market is segmented into Solution and Services. Based on Payment, the market is segmented into Card Payments, Digital Wallets, Bank Transfers, Cash Payments and Crypto Currency. Based on Browsing Medium, the market is segmented into Desktop/laptop and Mobile and Tablets. Based on Business Type, the market is segmented into Business to Business (B2B) and Business to Consumer (B2C). Based on End Use, the market is segmented into BFSI, Manufacturing, Automotive, Healthcare and pharmaceuticals, Retail Household goods, Media & entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Commerce Market

The Global Digital Commerce market is rapidly transforming due to the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) into digital commerce platforms. These advanced technologies enable businesses to analyze customer behavior effectively, anticipate their preferences, and provide real-time, personalized product suggestions. This impressive degree of customization significantly improves user experience, driving up conversion rates and fostering stronger customer loyalty. Prominent companies such as Amazon and Shopify are consistently enhancing their AI-driven personalization features, contributing to a widespread acceptance of these intelligent systems throughout the sector. This trend is a key driver fueling the growth of the global digital commerce landscape.

Restraints in the Global Digital Commerce Market

As the Global Digital Commerce market expands, growing concerns about data privacy, cybersecurity, and adherence to regulations such as GDPR and CCPA pose significant challenges. Consumers are becoming more cautious about providing personal information, given the risks of fraud, identity theft, and data breaches. Consequently, businesses are compelled to allocate substantial resources to enhance cybersecurity protocols, implement robust encryption techniques, and deploy AI-powered fraud detection systems. This necessity to invest in protective measures not only incurs considerable expenses but also introduces a layer of complexity in managing compliance while striving to maintain consumer trust in an increasingly digital marketplace.

Market Trends of the Global Digital Commerce Market

The Global Digital Commerce market is witnessing a significant trend marked by the rapid expansion of AI-driven chatbots and virtual assistants. These technologies are revolutionizing customer interactions by delivering personalized, real-time support, which enhances user experience and satisfaction. Major players like Meta and Microsoft are leading this charge by integrating sophisticated AI capabilities into their platforms, allowing businesses to streamline operations, reduce costs, and improve engagement across various digital channels. This shift not only optimizes customer service but also fosters deeper consumer relationships, positioning AI as a vital component in the evolving landscape of digital commerce as businesses strive for efficiency and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global Digital Commerce Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services

Global Digital Commerce Market Size by Payment & CAGR (2025-2032)

• Market Overview
• Card Payments
• Digital Wallets
• Bank Transfers
• Cash Payments
• Crypto Currency

Global Digital Commerce Market Size by Browsing Medium & CAGR (2025-2032)

• Market Overview
• Desktop/laptop
• Mobile and Tablets

Global Digital Commerce Market Size by Business Type & CAGR (2025-2032)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)

Global Digital Commerce Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• Manufacturing
• Automotive
• Healthcare and pharmaceuticals
• Retail Household goods
• Media & entertainment
• Others

Global Digital Commerce Market Size & CAGR (2025-2032)

• North America (Component, Payment, Browsing Medium, Business Type, End Use)
  • US
  • Canada
• Europe (Component, Payment, Browsing Medium, Business Type, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Payment, Browsing Medium, Business Type, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Payment, Browsing Medium, Business Type, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Payment, Browsing Medium, Business Type, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flex Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reliance Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopee (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDD Holdings (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IKEA (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercari (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• momo.com Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IndiaMART (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastek (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations