中藥市場規模、佔有率、成長分析（依產品類型、來源、劑型、功能、通路、應用、地區）－2025-2032 年產業預測

2023 年全球草藥市場規模價值為 898 億美元，預計將從 2024 年的 998.6 億美元成長到 2032 年的 2,334.6 億美元，預測期內（2025-2032 年）的複合年成長率為 11.2%。

由於消費者對有機和公平貿易產品的需求不斷增加，以及以整體療法著稱的阿育吠陀和傳統中醫等傳統醫療體係日益普及，草藥市場正在經歷顯著成長。此外，個人化醫療保健和健康旅遊等趨勢正在推動對個人健康需求的植物來源活性成分的需求。現代萃取和製劑技術的進步正在提高草藥的效力和一致性，乳化和緩釋性等創新劑型正成為主流。層析法、光譜法和 DNA 條碼等分析技術對於驗證草藥成分、防止摻假、促進傳統治療師、科學家和醫生之間的合作、探索草藥相互作用和最佳化配方至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析
• 客戶和購買標準分析
• 原料分析

中藥市場規模（依產品類型及複合年成長率）(2025-2032)

• 市場概覽
• 同類療法藥物
• 阿育吠陀醫學
• 草藥
• 芳香療法產品

中藥市場規模（依來源及複合年成長率） (2025-2032)

• 市場概覽
• 吠
• 葉子
• 根
• 水果和蔬菜
• 其他

中藥市場規模（依處方類型及複合年成長率） (2025-2032)

• 市場概覽
• 糖漿
• 粉末
• 膠囊和錠劑
• 油
• 其他

中藥市場規模（按功能和複合年成長率） (2025-2032)

• 市場概覽
• 一般健康
• 心血管健康
• 腸道和消化系統健康
• 認知健康
• 其他

中草藥市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 醫院藥房
• 零售藥局
• 網路藥局
• 其他

中藥市場規模（依應用）及複合年成長率（2025-2032）

• 市場概覽
• 飲食
• 製藥
• 個人護理
• 其他

中藥市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Tsumura & Co.（Japan）
• Dr. Willmar Schwabe GmbH & Co. KG（Germany）
• Himalaya Drug Company（India）
• Blackmores Limited（Australia）
• Sido Muncul（Indonesia）
• Guangyuyuan Chinese Herbal Medicine Co. Ltd.（China）
• Kangmei Pharmaceutical Co., Ltd.（China）
• Baidyanath Group（India）
• Nature's Way Products LLC（USA）
• Bio-Botanica Inc.（USA）
• Arkopharma Laboratories Company Ltd.（France）
• Dabur India Limited（India）
• Gaia Herbs（USA）
• Nutraceutical International Corporation（USA）
• Arizona Natural Products（USA）
• Herb Pharm LLC（USA）
• Nature's Answer LLC（USA）
• Nature's Bounty（USA）
• Weleda Group（Switzerland）
• Ricola Group AG（Switzerland）

結論和建議

Global Herbal Medicine Market size was valued at USD 89.8 billion in 2023 and is poised to grow from USD 99.86 billion in 2024 to USD 233.46 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The herbal medicines market is experiencing significant growth, driven by rising consumer demand for organic, fair trade products and the increasing popularity of traditional medicine systems like Ayurveda and Traditional Chinese Medicine, known for their holistic approaches. Additionally, the trend towards personalized healthcare and wellness tourism is bolstering the need for plant-derived active ingredients tailored to individual health requirements. Advances in modern extraction and formulation technologies have enhanced the effectiveness and consistency of herbal medicines, with innovative dosage forms such as nanoemulsions and sustained-release formulations coming to the forefront. Analytical techniques, including chromatography, spectroscopy, and DNA barcoding, are essential for verifying herbal raw materials, preventing adulteration, and facilitating collaboration among traditional healers, scientists, and healthcare practitioners to explore herb-drug interactions and optimize prescribing practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Herbal Medicine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Herbal Medicine Market Segments Analysis

Global Herbal Medicine Market is segmented by Product Type, Source, Formulation Type, Function, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Homeopathic Medicines, Ayurvedic Medicines, Chinese Medicines and Aromatherapy Products. Based on Source, the market is segmented into Barks, Leaves, Roots, Fruits and Vegetables and Others. Based on Formulation Type, the market is segmented into Syrups, Powder, Capsules andTablets, Oils and Others. Based on Function, the market is segmented into General Wellness, Cardiovascular Health, Gut and Digestive Health, Cognitive Health and Others. Based on Distribution Channel, the market is segmented into Hospital Pharmacies, Retail Pharmacies, Online Pharmacies and Others. Based on Application, the market is segmented into Food and Beverages, Pharmaceuticals, Personal Care and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Herbal Medicine Market

The Global Herbal Medicine market is significantly driven by the rising demand for natural ingredients in the cosmetics industry. This surge stems from a growing awareness among consumers regarding the benefits of herbal products, prompting companies to incorporate natural alternatives instead of synthetic components. As consumers become more health-conscious and environmentally aware, the demand for herbal and organic ingredients in toiletries and cosmetics continues to strengthen. This trend is projected to persist well into the future, reflecting a broader shift towards natural solutions in personal care products and highlighting the importance of herbal medicine in contemporary beauty formulations.

Restraints in the Global Herbal Medicine Market

The Global Herbal Medicine market faces significant restraints due to the varying guidelines and regulations governing the import and use of herbal medicines across different countries. Suppliers and manufacturers encounter numerous challenges when attempting to penetrate diverse markets, as they must navigate a complex landscape of distinct legal frameworks. This often necessitates compliance with differing regulations, requirements, and standards for each region, creating additional barriers to entry and complicating their operations. As a result, the inconsistent nature of these regulations can impede the growth and accessibility of herbal products on a global scale, stifling innovation and market expansion.

Market Trends of the Global Herbal Medicine Market

The Global Herbal Medicine market is experiencing a notable trend towards the increased consumption of herbal dietary supplements, driven by a growing consumer preference for natural alternatives to conventional antibiotics. Over the past decade, individuals have increasingly turned to herbal remedies to address common ailments such as coughs, gastrointestinal issues, and various pain conditions, including joint pain and rheumatic diseases. This shift towards herbal medicine is not only reflective of a broader move towards holistic health solutions but also indicates a rising awareness of the benefits of plant-based treatments. As a result, this evolving consumer behavior is expected to create significant growth opportunities within the herbal medicine sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Herbal Medicine Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Homeopathic Medicines
• Ayurvedic Medicines
• Chinese Medicines
• Aromatherapy Products

Global Herbal Medicine Market Size by Source & CAGR (2025-2032)

• Market Overview
• Barks
• Leaves
• Roots
• Fruits and Vegetables
• Others

Global Herbal Medicine Market Size by Formulation Type & CAGR (2025-2032)

• Market Overview
• Syrups
• Powder
• Capsules and Tablets
• Oils
• Others

Global Herbal Medicine Market Size by Function & CAGR (2025-2032)

• Market Overview
• General Wellness
• Cardiovascular Health
• Gut and Digestive Health
• Cognitive Health
• Others

Global Herbal Medicine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hospital Pharmacies
• Retail Pharmacies
• Online Pharmacies
• Others

Global Herbal Medicine Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food and Beverages
• Pharmaceuticals
• Personal Care
• Others

Global Herbal Medicine Market Size & CAGR (2025-2032)

• North America (Product Type, Source, Formulation Type, Function, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Source, Formulation Type, Function, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Formulation Type, Function, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Formulation Type, Function, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Formulation Type, Function, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tsumura & Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Willmar Schwabe GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sido Muncul (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangyuyuan Chinese Herbal Medicine Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kangmei Pharmaceutical Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidyanath Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio-Botanica Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arkopharma Laboratories Company Ltd. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutraceutical International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Natural Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herb Pharm LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Answer LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations