穿戴式人工智慧市場規模、佔有率、成長分析（按產品、營運、應用和地區）—2025 年至 2032 年產業預測

預計 2023 年全球穿戴式 AI 市場規模將達到 423 億美元，並從 2024 年的 546.5 億美元成長到 2032 年的 4,243.3 億美元，預測期內（2025-2032 年）的複合年成長率為 29.2%。

受人工智慧 (AI) 等新興技術的蓬勃發展和 5G 智慧型手機的普及推動，市場正在經歷強勁成長。人工智慧智慧穿戴裝置的興起，尤其是在千禧世代和 Z 世代中，是由物聯網和無線技術的進步所推動的。尤其是蘋果 2024 年推出的 Apple Watch Series 10，它將配備血糖追蹤和睡眠分析等人工智慧主導的健康功能，象徵著這一趨勢。此外，都市化正在推動對滿足現代消費者需求的多功能和美觀產品的需求。隨著千禧世代在工作日的消費能力不斷提高，偏好對智慧型手錶的偏好也日益增強。總體而言，5G、生物感測器等創新技術的融合正在從根本上改變穿戴式裝置的格局。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 定價分析
• 監管分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

穿戴式人工智慧市場規模（按產品和複合年成長率）(2025-2032)

• 市場概覽
• 智慧型手錶
• 健身追蹤器
• AR/ VR頭戴裝置
• 穿戴式相機
• 智慧耳戴式裝置
• 智慧服飾和鞋子
• 其他產品

穿戴式人工智慧市場規模（按營運方式和複合年成長率） (2025-2032)

• 市場概覽
• 設備上的人工智慧
• 雲端基礎的人工智慧

穿戴式人工智慧市場規模（按應用和複合年成長率）(2025-2032)

• 市場概覽
• 家電
• 衛生保健
• 企業和工業
• 其他用途

穿戴式人工智慧市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Apple Inc.（US）
• Samsung Electronics（South Korea）
• Google（Fitbit）（US）
• Garmin Ltd.（US）
• Huawei Technologies（China）
• Xiaomi Corporation（China）
• Oura Health（Finland）
• Whoop（US）
• Sony Corporation（Japan）
• Bose Corporation（US）
• Microsoft Corporation（US）
• Alphabet Inc.（Google Pixel Watch）（US）

結論和建議

Global Wearable AI Market size was valued at USD 42.3 billion in 2023 and is poised to grow from USD 54.65 billion in 2024 to USD 424.33 billion by 2032, growing at a CAGR of 29.2% during the forecast period (2025-2032).

The market is experiencing robust growth fueled by the surge in emerging technologies like artificial intelligence (AI) and the adoption of 5G smartphones. The rise of AI-enabled smart wearables, particularly among millennials and Gen Z, is driven by advancements in IoT and wireless technology. Notably, Apple's 2024 launch of the Apple Watch Series 10, equipped with AI-driven health features such as glucose tracking and sleep analysis, exemplifies this trend. Moreover, urbanization is propelling demand for multifunctional, aesthetically appealing products that cater to modern consumer needs. Millennials' increased spending power during work hours has accelerated their preference for smartwatches. Overall, the integration of 5G, biosensors, and other innovative technologies is fundamentally reshaping the wearable device landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable AI market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable AI Market Segments Analysis

Global Wearable AI Market is segmented by Product, Operation, Application and region. Based on Product, the market is segmented into Smartwatches, Fitness Trackers, AR/VR Headsets, Wearable Cameras, Smart Earwear, Smart Clothing & Footwear and Other Products. Based on Operation, the market is segmented into On-Device AI and Cloud-Based AI. Based on Application, the market is segmented into Consumer Electronics, Healthcare, Enterprise & Industrial and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable AI Market

The global wearable AI market is experiencing significant growth due to a rising awareness of personal health and wellness. Consumers are increasingly interested in wearable devices, including smartwatches, fitness bands, and smart rings, which provide real-time monitoring of vital signs like heart rate, oxygen saturation, and sleep quality. The incorporation of AI-powered predictive health analytics has also played a crucial role in this trend, making these devices invaluable for preventive healthcare. As individuals prioritize their health and seek tools that support their well-being, the demand for innovative wearable technology continues to surge, further propelling the market forward.

Restraints in the Global Wearable AI Market

The prohibitive cost of premium wearable AI devices poses a notable challenge to their widespread acceptance within the market, even as it continues to grow. Devices that incorporate advanced technology, such as AI analytics, 5G connectivity, and biometric sensors, often come with a hefty price tag, primarily making them accessible to affluent consumers. For instance, high-end offerings like the Apple Watch Ultra and Garmin smartwatches boast features such as dive tracking, satellite communication, and AI-enhanced training, yet their prices are considerably higher than more affordable options. This price disparity hampers broader market penetration among diverse consumer demographics.

Market Trends of the Global Wearable AI Market

The Global Wearable AI market is experiencing a significant transformation driven by the rising demand for medical-grade wearables that enable real-time health tracking and remote patient monitoring. Key players like Abbott and Medtronic lead the charge with innovative biosensors offering continuous glucose monitoring for diabetes management, while AliveCor's wearable ECG patches empower users to identify cardiac abnormalities swiftly. This trend is reshaping healthcare by increasing patient engagement and improving clinical outcomes, as consumers and healthcare providers alike embrace the convenience and accuracy of portable health technologies. The continued integration of AI into these wearables promises even greater advancements, fueling further market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Regulatory Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Wearable AI Market Size by Product & CAGR (2025-2032)

• Market Overview
• Smartwatches
• Fitness Trackers
• AR/VR Headsets
• Wearable Cameras
• Smart Earwear
• Smart Clothing & Footwear
• Other Products

Global Wearable AI Market Size by Operation & CAGR (2025-2032)

• Market Overview
• On-Device AI
• Cloud-Based AI

Global Wearable AI Market Size by Application & CAGR (2025-2032)

• Market Overview
• Consumer Electronics
• Healthcare
• Enterprise & Industrial
• Other Applications

Global Wearable AI Market Size & CAGR (2025-2032)

• North America (Product, Operation, Application)
  • US
  • Canada
• Europe (Product, Operation, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Operation, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Operation, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Operation, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Fitbit) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oura Health (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google Pixel Watch) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations