快餐店市場規模、佔有率、成長分析（按餐廳類型、服務類型、菜系、產品、地點和地區）－2025-2032 年產業預測

預計 2023 年全球快餐店市場規模將達到 3,361 億美元，並從 2024 年的 3,613 億美元成長到 2032 年的 6,324 億美元，預測期內（2025-2032 年）的複合年成長率為 7.1%。

由於消費者生活方式的改變、都市化和對便利性的需求不斷增加，快餐店 (QSR) 行業正在迅速發展。主要促進因素包括重視經濟實惠的快餐選擇的雙收入家庭數量的增加，以及精通技術的 Z 世代和千禧世代對行動訂餐和即時滿足的偏好。這種轉變正在改變快餐連鎖店設計菜單和使用技術的方式，雲端廚房和幽靈廚房的成長就是一個例子，它們可以降低營運成本。此外，數位化正在加速品牌對訂單預測、動態定價和忠誠度計畫的投資，同時也導致了聚合平台的興起，使得對物流的重新評估成為必要。隨著消費者對環保做法、植物來源選擇和透明度的要求越來越高，永續性變得越來越重要，這給 QSR 品牌帶來了平衡價格、口味和負責任採購的壓力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 供應鏈分析
• 定價分析
• 監管格局
• 客戶選擇標準分析

速食店市場規模（依餐廳類型及複合年成長率）(2025-2032)

• 市場概覽
• 獨立門市
• 連鎖店

速食店市場規模（依服務類型及複合年成長率） (2025-2032)

• 市場概覽
• 店內用餐
• 外帶
• 送貨
• 得來速

速食店市場規模（依菜系​​分類）及複合年成長率（2025-2032）

• 市場概覽
• 美國人
• 中國人
• 義大利語
• 墨西哥
• 日本人
• 土耳其和黎巴嫩
• 其他

速食店市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 漢堡和三明治
• 披薩和義式麵食
• 飲料和甜點
• 雞肉和海鮮
• 其他

速食店市場規模（依地區分類）及複合年成長率（2025-2032）

• 市場概覽
• 獨立
• 零售中心
• 旅行中心
• 住宿設施
• 休閒設施
• 其他

速食店市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• McDonald's Corporation
• Starbucks Corporation
• Chick-fil-A, Inc.
• Yum!Brands, Inc.
• Restaurant Brands International
• Domino's Pizza, Inc.
• Wendy's Company
• Subway IP LLC
• Papa John's International, Inc.
• Krispy Kreme, Inc.
• Chipotle Mexican Grill, Inc.
• Coffee Day Enterprises Ltd
• Little Caesars Enterprises, Inc.
• Inspire Brands, Inc.
• Popeyes Louisiana Kitchen, Inc.
• Graviss Foods Private Limited
• Wingstop Inc.
• Panera Bread
• Del Taco Restaurants Inc.
• Jack in The Box Inc.

結論和建議

Global Quick Service Restaurants market size was valued at USD 336.1 Billion in 2023 and is expected to grow from USD 361.3 Billion in 2024 to USD 632.4 Billion by 2032, growing at a CAGR of 7.1% in the forecast period (2025-2032).

The Quick Service Restaurants (QSR) sector is rapidly evolving due to shifts in consumer lifestyles, urbanization, and increasing demand for convenience. Key drivers include the rise of dual-income households valuing affordable, quick meal options and the preferences of tech-savvy Gen Z and millennials for mobile ordering and instant gratification. This shift is reshaping how QSR chains design menus and leverage technology, exemplified by the growth of cloud and ghost kitchens that enable lower-cost operations. Additionally, digitalization accelerates brand investments in order forecasting, dynamic pricing, and loyalty schemes, alongside the rise of aggregator platforms requiring a reevaluation of logistics. Sustainability is increasingly critical, as consumers demand eco-friendly practices, plant-based options, and transparency, placing pressure on QSR brands to balance price, taste, and responsible sourcing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Quick Service Restaurants market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Quick Service Restaurants Market Segments Analysis

Global Quick Service Restaurants market is segmented by restaurant type, service type, cuisine, product, location, and geography. The market is categorized by restaurant type on the basis of independent, and chain. On the basis of service type, the market is categorized by dine-in, takeaway, delivery, and drive-through. The market is categorized by cuisine by American, Chinese, Italian, Mexican, Japanese, Turkish & Lebanese, and others. Based on product, the market is categorized by burgers & sandwiches, pizzas & pastas, drinks & desserts, chicken & seafood, and others. On the basis of location, the market is categorized by standalone, retail centers, travel hubs, lodging facilities, leisure venues, and others. On the basis of geography, the market is categorized by North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Driver of the Global Quick Service Restaurants Market

The global Quick Service Restaurants (QSR) market is significantly benefiting from rising urbanization and the fast-paced lives of consumers, especially among younger generations like Gen Z and millennials. These consumers prioritize speed, affordability, and convenience when dining out, leading to a substantial shift toward quick service models, which are projected to account for nearly half of all foodservice transactions worldwide in 2023. Additionally, the proliferation of 24/7 operations, drive-through services, and value meal options has intensified demand, particularly in developing nations where disposable incomes are on the rise, creating a favorable environment for QSR growth.

Restraints in the Global Quick Service Restaurants Market

The Global Quick Service Restaurants (QSR) market faces significant challenges due to ongoing labor shortages and high employee turnover, which adversely affect operational stability. In many developed regions, including the United States and parts of Europe, QSRs struggle to retain frontline staff due to inadequate wages, unfavorable working conditions, and limited career advancement opportunities. According to the US Bureau of Labor Statistics, the hospitality sector experienced a quit rate exceeding 5% in 2023. In response, many chains are introducing signing bonuses and educational incentives; however, these initiatives are contributing to increased payroll expenses, thereby straining profit margins and hindering growth strategies.

Market Trends of the Global Quick Service Restaurants Market

In the Global Quick Service Restaurants (QSR) market, a prominent short-term trend is the emphasis on value-oriented menu offerings to attract budget-conscious diners amid sustained inflationary pressures. Major players like McDonald's, Taco Bell, and Wendy's are leveraging this strategy with enticing value meal promotions, such as McDonald's USD 5 value meal and Taco Bell's USD 7 Luxe Box, which have successfully driven consumer traffic and spending. As economic uncertainties persist, affordability is set to remain a cornerstone strategy for the QSR sector well into 2025, shaping product development and marketing campaigns aimed at retaining and expanding their customer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Supply Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Customer Selecting Criteria Analysis

Global Quick Service Restaurants Market Size by Restaurant Type & CAGR (2025-2032)

• Market Overview
• Independent
• Chain

Global Quick Service Restaurants Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Dine-in
• Takeaway
• Delivery
• Drive-through

Global Quick Service Restaurants Market Size by Cuisine & CAGR (2025-2032)

• Market Overview
• American
• Chinese
• Italian
• Mexican
• Japanese
• Turkish & Lebanese
• Others

Global Quick Service Restaurants Market Size by Product & CAGR (2025-2032)

• Market Overview
• Burgers & Sandwiches
• Pizzas & Pastas
• Drinks & Desserts
• Chicken & Seafood
• Others

Global Quick Service Restaurants Market Size by Location & CAGR (2025-2032)

• Market Overview
• Standalone
• Retail Centers
• Travel Hubs
• Lodging Facilities
• Leisure Venues
• Others

Global Quick Service Restaurants Market Size & CAGR (2025-2032)

• North America (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • US
  • Canada
• Europe (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Restaurant Type, By Service Type, By Cuisine, By Product, By Location)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McDonald's Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chick-fil-A, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restaurant Brands International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domino's Pizza, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wendy's Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subway IP LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papa John's International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krispy Kreme, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chipotle Mexican Grill, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coffee Day Enterprises Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Caesars Enterprises, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspire Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popeyes Louisiana Kitchen, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graviss Foods Private Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wingstop Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panera Bread
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Taco Restaurants Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack in The Box Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations