獨立軟體供應商市場規模、佔有率、成長分析（按軟體類型、部署模式、公司規模、最終用途行業和地區）- 2025 年至 2032 年行業預測

預計 2023 年全球獨立軟體供應商市場規模將達到 17.5 億美元，並將從 2024 年的 19.9 億美元擴大到 2032 年的 56.5 億美元，預測期內（2025-2032 年）的複合年成長率為 13.9%。

在雲端運算、人工智慧和垂直軟體解決方案的推動下，獨立軟體供應商 (ISV) 格局正在迅速演變，預計從 2024 年到 2030 年，軟體出版工作將增加 25%。與主要雲端供應商的策略合作，例如銷售團隊 ISV 合作夥伴營收成長 40% 和 Google ISV 收入成長 25%，凸顯了特定產業解決方案的重要性。然而，挑戰依然存在，包括網路安全合規成本上升和人才短缺，尤其是在人工智慧和機器學習領域。市場需要為各行業提供客製化的解決方案，隨著企業不再使用千篇一律的軟體，這推動了 ISV 的成長。 Veeva Systems 和 Guidewire Software 的顯著成功表明，在激烈的人才競爭中，垂直專業化可以推動 ISV 領域的永續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 細分機會分析

市場動態與展望

• 市場概覽
• 供需趨勢分析
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 案例研究
• 監管格局
• 技術評估
• 專利分析

獨立軟體供應商市場規模（按軟體類型和複合年成長率） (2025-2032)

• 市場概覽
• 企業 ISV
• 以消費者為中心的 ISV
• 利基專業化 ISV
• 其他

獨立軟體供應商市場規模（按部署模式和複合年成長率） (2025-2032)

• 市場概覽
• 本地
• 雲端基礎

獨立軟體供應商市場規模（按公司規模和複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 小型企業

獨立軟體供應商市場規模（按最終用途產業和複合年成長率分類）（2025-2032 年）

• 市場概覽
• 資訊科技/通訊
• BFSI
• 衛生保健
• 零售與電子商務
• 製造業
• 教育
• 其他最終用途產業

獨立軟體供應商市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭儀錶板

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• BMC Software Inc.
• Dynatrace LLC
• Systemware Inc.
• Beta Systems Software AG
• Informatica Inc.
• Veeva Systems Inc.
• Commuvault
• VMWare Inc
• Intuit Inc.
• SAS Institute
• Splunk Inc.
• ServiceNow, Inc.
• Autodesk, Inc.
• SAP SE
• Oracle Corporation
• Microsoft Corporation
• Atlassian Corporation Plc
• IBM Corporation
• Salesforce
• Broadcom, Inc.（Symantec Corporation）

結論和建議

Global Independent Software Vendors Market size was valued at USD 1.75 Billion in 2023 and is poised to grow from USD 1.99 Billion in 2024 to USD 5.65 Billion by 2032, growing at a CAGR of 13.9% in the forecast period (2025-2032).

The Independent Software Vendor (ISV) landscape is rapidly evolving, fueled by advancements in cloud computing, AI, and sector-specific software solutions, with a projected 25% increase in software publishing employment from 2024 to 2030. Strategic collaborations with major cloud providers, such as Salesforce's 40% ISV partner growth and Google's 25% revenue increase for ISVs, underscore the importance of sector-focused solutions. However, challenges persist, including rising cybersecurity compliance costs and talent shortages, particularly in AI and machine learning. The market demands customized solutions for various industries, catalyzing ISV growth as businesses shy away from generic software. Noteworthy successes from Veeva Systems and Guidewire Software exemplify how vertical specialization drives sustainable growth in the ISV sector, amid fierce competition for skilled personnel.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Independent Software Vendors market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Independent Software Vendors Market Segments Analysis

Global Independent Software Vendors Market is segmented by Software Type, Deployment Mode, Enterprise Size, End-Use Industry and region. Based on Software Type, the market is segmented into Enterprise-Focused ISVs, Consumer-Focused ISVs, Specialized Niche ISVs and Others. Based on Deployment Mode, the market is segmented into On-premise and Cloud Based. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & medium Enterprises (SMEs). Based on End-Use Industry, the market is segmented into IT & Telecommunication, BFSI, Healthcare, Retail & E-Commerce, Manufacturing, Education and Other End-Use Industries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Independent Software Vendors Market

The Global Independent Software Vendors (ISVs) market is significantly influenced by the rapid advancement of digitalization worldwide, which is a crucial factor driving growth. A report from the U.S. Small Business Administration (SBA) indicates that by 2024, over 90% of businesses in the U.S. have adopted digital tools to enhance their operations. Notably, ISVs, including Salesforce, have experienced a remarkable 10% year-over-year revenue increase as companies seek tailored cloud and AI software solutions. Sectors such as healthcare and manufacturing are quickly implementing ISV solutions to optimize their processes, maintain compliance, and improve customer experiences, further propelling market expansion.

Restraints in the Global Independent Software Vendors Market

The Global Independent Software Vendors (ISVs) market faces significant challenges due to rising cybersecurity threats as these vendors increasingly shift to cloud and hybrid environments. According to the U.S. Cybersecurity and Infrastructure Security Agency (CISA), ransomware attacks on software vendors surged by 32% in 2024. Furthermore, as noted in Palo Alto Networks' 2024 Annual Report, many ISVs find it difficult to keep up with the constantly changing compliance requirements such as GDPR and HIPAA. Security breaches can severely undermine brand reputation and result in substantial regulatory fines, ultimately hindering growth prospects for ISVs in this competitive landscape.

Market Trends of the Global Independent Software Vendors Market

The Global Independent Software Vendors (ISVs) market is witnessing a significant shift towards vertical-specific software solutions, emphasizing tailored applications that cater to distinct industry needs. In 2024, notable players like Veeva Systems demonstrated this trend by achieving a remarkable 14% year-over-year revenue growth through specialized cloud-based offerings tailored for the life sciences sector. This focus on addressing unique regulatory requirements highlights ISVs' strategic pivot from generic to niche solutions, enabling them to differentiate themselves in a competitive landscape. As industries increasingly demand customized software to streamline operations and enhance compliance, vertical-specific innovations are becoming essential in the ISV market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Supply & Demand Trend Analysis
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Patent Analysis

Global Independent Software Vendors Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Enterprise-Focused ISVs
• Consumer-Focused ISVs
• Specialized Niche ISVs
• Others

Global Independent Software Vendors Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud Based

Global Independent Software Vendors Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small & medium Enterprises (SMEs)

Global Independent Software Vendors Market Size by End-Use Industry & CAGR (2025-2032)

• Market Overview
• IT & Telecommunication
• BFSI
• Healthcare
• Retail & E-Commerce
• Manufacturing
• Education
• Other End-Use Industries

Global Independent Software Vendors Market Size & CAGR (2025-2032)

• North America (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • US
  • Canada
• Europe (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Mode, Enterprise Size, End-Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BMC Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dynatrace LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Systemware Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beta Systems Software AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Commuvault
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMWare Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splunk Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian Corporation Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadcom, Inc. (Symantec Corporation)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations