PIM 市場規模、佔有率、成長分析（按組件、按組織規模、按部署類型、按最終用戶、按地區）- 產業預測 2025-2032

2023 年全球 PIM 市場規模價值為 123 億美元，預計將從 2024 年的 145.3 億美元成長到 2032 年的 549.7 億美元，預測期內（2025-2032 年）的複合年成長率為 18.1%。

由於對無縫線上購買體驗的需求不斷增加，全球產品資訊管理 (PIM) 市場正在經歷顯著成長。隨著消費者使用各種全通路平台，企業需要確保所有銷售點的產品資訊一致、準確且全面。電子商務的快速數位化和擴張，尤其是在新興市場，需要一個強大且高效的 PIM 系統來簡化資料管理、簡化產品發布並加快產品上市時間。雲端運算創新將增強 PIM 部署以及與 ERP、CRM 和數位資產管理解決方案的整合。此外，嚴格的數據準確性和監管合規標準（尤其是在製藥和消費性電子等行業）正在推動進一步的市場需求。結合分析和自動化的 PIM 解決方案可提高業務效率，使企業能夠有效地管理大量目錄並大規模提供個人化內容，最終提高客戶體驗和轉換率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

PIM 市場規模（依組件分類）及複合年成長率（2025-2032）

• 市場概覽
• 解決方案
  • 多域
  • 單域
• 服務
  • 諮詢與實施
  • 培訓、支援和維護

PIM 市場規模：依組織規模及複合年成長率（2025-2032）

• 市場概覽
• 主要企業
• 小型企業

PIM 市場規模（按部署類型和複合年成長率）(2025-2032)

• 市場概覽
• 本地
• 雲

PIM 市場規模（依最終用戶和複合年成長率）(2025-2032)

• 市場概覽
• 銀行、金融服務和保險
• 消費品和零售
• 製造業
• 資訊科技/通訊
• 運輸/物流
• 媒體與娛樂
• 其他

PIM 市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Oracle（USA）
• SAP（Germany）
• IBM（USA）
• Informatica（USA）
• Pimcore（Austria）
• Akeneo（France）
• inriver（Sweden）
• Winshuttle（USA）
• Riversand（USA）
• Salsify（USA）
• Aprimo（USA）
• Stibo Systems（Denmark）
• Contentserv（Switzerland）
• Mobius（India）
• Perfion（Denmark）
• Profisee（USA）
• Censhare（Germany）
• Vinculum（India）
• Pimworks（USA）
• TrueCommerce（USA）

結論和建議

Global PIM Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.53 billion in 2024 to USD 54.97 billion by 2032, growing at a CAGR of 18.1% during the forecast period (2025-2032).

The global Product Information Management (PIM) market is witnessing significant growth driven by the increasing demand for seamless online purchasing experiences. As consumers engage across diverse omnichannel platforms, businesses must ensure consistent, accurate, and enriched product information across all sales venues. The rapid digitalization and expansion of e-commerce, particularly in emerging markets, necessitate robust and efficient PIM systems that streamline data management, simplify product releases, and reduce time-to-market. Innovations in cloud computing, along with integration with ERP, CRM, and digital asset management solutions, enhance PIM deployment. Additionally, compliance with stringent data accuracy and regulatory standards-especially in industries like pharmaceuticals and consumer electronics-further fuels market demand. PIM solutions that incorporate analytics and automation enhance operational efficiency, enabling companies to effectively manage extensive catalogs and deliver personalized content at scale, ultimately improving customer experience and conversion rates.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global PIM market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global PIM Market Segments Analysis

The global PIM Market is segmented by Component, Organization Size, Deployment Type, End-user and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Type, the market is segmented into On-premises and Cloud. Based on End-user, the market is segmented into Banking, Financial Services, and Insurance, Consumer goods & retail, Manufacturing, IT & telecom, Transportation & logistics, Media & entertainment and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global PIM Market

The global Product Information Management (PIM) market is being significantly propelled by the growing consumer demand for transparency regarding product origins, as well as heightened concerns about safety and sustainability. As consumers become increasingly knowledgeable, there is a pressing need for precise, comprehensive, and detailed product information. Consequently, companies are implementing PIM solutions to enhance customer experiences by providing enriched product attributes, including certifications, usage instructions, compositions, and environmental data. For instance, the clean-labeling trend in the food and personal care sectors requires brands to leverage PIM systems to ensure that only safe, regulatory-compliant information is displayed both in retail environments and online platforms.

Restraints in the Global PIM Market

One of the most significant obstacles facing the Global PIM market is the shortage of skilled professionals capable of overseeing complex product data workflows, taxonomy structures, and system integrations. As PIM systems grow more advanced, incorporating AI, automation, and analytics, a notable gap has emerged between the potential of these systems and the available expertise to effectively manage them. This disparity leads to prolonged implementation timelines, rising training costs, and subpar utilization of platform features, particularly affecting small and mid-sized enterprises that may struggle to harness the full benefits of their PIM solutions.

Market Trends of the Global PIM Market

In the Global Product Information Management (PIM) market, a significant short-term trend is the rapid adoption of AI and automation technologies, reshaping the landscape of product data management. AI-driven PIM solutions are revolutionizing the sector by autonomously generating product content, ensuring error validation, and enabling real-time customization. This transformative shift minimizes human input while enhancing the accuracy and consistency of product listings across diverse digital platforms, which is crucial for online businesses and omnichannel retail strategies. As companies seek to optimize their operations and improve customer experiences, the integration of intelligent PIM solutions is becoming a fundamental aspect of their digital transformation efforts.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global PIM Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
  • Multi-Domain
  • Single Domain
• Services
  • Consulting and Implementation
  • Training, Support and Maintenance

Global PIM Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global PIM Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud

Global PIM Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Banking, Financial Services, and Insurance
• Consumer goods & retail
• Manufacturing
• IT & telecom
• Transportation & logistics
• Media & entertainment
• Other

Global PIM Market Size & CAGR (2025-2032)

• North America (Component, Organization Size, Deployment Type, End-user)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Type, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimcore (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akeneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inriver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winshuttle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riversand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salsify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stibo Systems (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentserv (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobius (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfion (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Profisee (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Censhare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinculum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TrueCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations