雙筒望遠鏡市場規模、佔有率及成長分析（按產品、變焦功能、銷售管道、特定應用雙筒望遠鏡及地區）－2025-2032 年產業預測

預計 2023 年全球雙筒望遠鏡市場規模將達到 12.1 億美元，到 2032 年將達到 19 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 5.12%。

全球雙筒望遠鏡市場正在經歷溫和成長，但由於休閒和戰術性應用的需求不斷增加，預計成長將會加速。該市場迎合了戶外運動愛好者、鳥類愛好者、體育觀眾和軍事相關人員的需求，但其動態正在不斷發展。值得注意的是，亞太和非洲等地區對野生動物旅遊和保育的興趣日益濃厚，推動了高階光學產品的銷售。具有 GPS 標記、AI 物體識別和夜視功能的數位雙筒望遠鏡的流行趨勢反映了消費者期望的變化，尼康和徠卡等品牌引領著創新。此外，印度等快速成長的經濟體的軍事現代化也增加了對先進光學設備的需求。然而，高製造成本和地緣政治供應鏈中斷等挑戰可能會阻礙新進業者和市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 技術進步、效益和影響
• 案例研究

雙筒望遠鏡市場規模（依產品分類）

• 市場概覽
• 棱鏡雙筒望遠鏡
  • 屋脊棱鏡雙筒望遠鏡
  • 保羅棱鏡雙筒望遠鏡
• 加利利雙筒望遠鏡

雙筒望遠鏡市場規模：變焦功能

• 市場概覽
• 少於7次
• 8倍
• 9倍
• 10倍以上

雙筒望遠鏡市場規模（依銷售管道）

• 市場概覽
• 線上
• 離線

雙筒望遠鏡市場規模：特定應用的雙筒望遠鏡

• 市場概覽
• 海洋雙筒望遠鏡
• 天文雙筒望遠鏡
• 軍用和監視雙筒望遠鏡
• 戶外探險雙筒望遠鏡
• 其他

雙筒望遠鏡市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Celestron, LLC
• Canon Inc.
• Nikon Corporation
• Swarovski Optik GmbH
• Vortex Optics
• Leica Camera AG
• Olympus Corporation
• Kenko Tokina Co, Ltd
• Kite Optics
• FUJIFILM Corporation
• Carl-Zeiss-Stiftung
• Maven Outdoor Equipment Company

結論和建議

Global Binoculars Market size was valued at USD 1.21 Billion in 2023 and is poised to grow from USD 1.27 Billion in 2024 to USD 1.90 Billion by 2032, growing at a CAGR of 5.12% in the forecast period (2025-2032).

The global binoculars market is witnessing modest growth, expected to accelerate due to rising demand from recreational activities and tactical applications. The market caters to outdoor enthusiasts, birders, sports spectators, and military personnel, but its dynamic landscape is evolving. Notably, increased interest in wildlife tourism and conservation in regions like Asia-Pacific and Africa is driving the sales of premium optical equipment. The trend towards digital binoculars featuring GPS tagging, AI object recognition, and night vision reflects shifting consumer expectations, with brands like Nikon and Leica leading innovation. Additionally, military modernization in burgeoning economies such as India amplifies demand for advanced optics. However, challenges like high manufacturing costs and geopolitical supply chain disruptions may hinder new entrants and market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Binoculars market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Binoculars Market Segments Analysis

The global binoculars market is segmented into type, product, zooming functionality, sales channel, application specific binoculars and region. By type, the market is digital binoculars, and conventional binoculars. By product, the market is segmented into prism binoculars, and Galilean binoculars. By zooming functionality, the market is segmented into below 7X, 8X, 9X, and above 10X. By sales channel, the market is segmented into offline and online. By application specific binoculars, the market is segmented into marine binoculars, astronomy binoculars, military & surveillance binoculars, outdoor adventure binoculars, others. By region, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Binoculars Market

According to SkyQuest's research, the global birdwatching tourism sector is projected to surpass USD 100 billion by 2032, with a compound annual growth rate (CAGR) of 6.3%. This growth significantly impacts the binoculars market, as birdwatchers, trekkers, and wildlife enthusiasts demand high-quality optics for their immersive experiences. Additionally, rising participation in organized nature events, exemplified by the record 1.3 million birders who took part in a 24-hour birding event in May 2024, promotes this trend. As these activities gain importance both culturally and ecologically, the demand for lightweight, weather-resistant, and high-zoom binoculars is set to rise, driving innovation and sales across both developed and emerging markets.

Restraints in the Global Binoculars Market

The Global Binoculars Market faces significant challenges due to the extended product lifecycle and low repeat purchase behavior, which impact revenue stability and customer retention. Unlike consumer electronics that require frequent upgrades, binoculars are built to last, often remaining in use for a decade or more. Most mid-to-high-range models are crafted from durable materials and feature specialized coatings, ensuring they continue to function well over time. This longevity discourages consumers from making repeat purchases, limiting manufacturers' opportunities to generate recurring revenue and maintain consistent sales volumes annually. Consequently, this trend presents a restraint to the market's growth potential.

Market Trends of the Global Binoculars Market

The Global Binoculars market is witnessing a significant shift towards technology-driven innovations, particularly through the integration of artificial intelligence (AI). Cutting-edge products like Swarovski Optik's AX Visio exemplify this trend by offering real-time wildlife recognition capabilities, identifying over 9,000 species and projecting vital information directly into the user's field of vision. This development not only streamlines the observation process by eliminating the need for external guides but also enhances the overall user experience with features like image capture and social sharing. As these AI-powered binoculars cater to both casual enthusiasts and serious conservationists, this trend signals a growing demand for more engaging and interactive outdoor exploration tools in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Advancements, Benefits and Impacts
• Case Studies

Global Binoculars Market Size by Product & CAGR (2025-2032)

• Market Overview
• Prism Binoculars
  • Roof Prism Binoculars
  • Porro Prism Binoculars
• Galilean Binoculars

Global Binoculars Market Size by Zooming Functionality & CAGR (2025-2032)

• Market Overview
• Below 7X
• 8X
• 9X
• Above 10X

Global Binoculars Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Binoculars Market Size by Application Specific Binoculars & CAGR (2025-2032)

• Market Overview
• Marine Binoculars
• Astronomy Binoculars
• Military & Surveillance Binoculars
• Outdoor Adventure Binoculars
• Others

Global Binoculars Market Size & CAGR (2025-2032)

• North America (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • US
  • Canada
• Europe (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Zooming Functionality, Sales Channel, Application Specific Binoculars)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Celestron, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nikon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swarovski Optik GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vortex Optics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leica Camera AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tokina Co, Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kite Optics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FUJIFILM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carl-Zeiss-Stiftung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maven Outdoor Equipment Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations