語音使用者介面市場規模、佔有率、成長分析（按產品、應用、垂直產業和地區）－2025 年至 2032 年產業預測

2023 年全球語音使用者介面市場規模為 41.1 億美元，預計將從 2024 年的 54.5 億美元成長到 2032 年的 521 億美元，預測期內（2025-2032 年）的複合年成長率為 32.60%。

在自然語言處理 (NLP)、邊緣運算和神經網路語音辨識技術的進步推動下，語音使用者介面 (VUI) 市場正在經歷顯著成長。這些技術創新滿足了個人和業務用途對智慧型設備日益成長的需求。隨著消費者和企業對更直覺和個人化體驗的需求，汽車、智慧揚聲器和企業虛擬代理中語音助理的採用正在增加。由於大量的研發投入以及蘋果和亞馬遜等科技巨頭的存在，北美在市場中處於領先地位。同時，受中國和日本等國家智慧型手機使用量不斷成長以及政府主導的智慧城市計劃的推動，亞太地區正成為一個快速成長的地區。醫療保健產業也正在加速整合 VUI，以實現預約安排和病患監測等任務。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 技術分析
• 專利分析
• 案例研究
• Start-Ups分析

語音使用者介面市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 解決方案
  • 語音生物識別
  • 語音辨識軟體
  • 嵌入式VUI系統
  • 其他
• 服務
  • 專業服務
  • 託管服務

語音使用者介面市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 智慧音箱
• 互動式語音應答
• 語音控制設備
• 智慧型手機和平板電腦
• 穿戴式裝置
• 車載系統
• 其他

語音使用者介面市場規模（按垂直產業和複合年成長率） (2025-2032)

• 市場概覽
• BFSI
• 零售與電子商務
• 家電
• 汽車與運輸
• 醫療保健和生命科學
• 旅遊與飯店
• 政府/國防部門
• 其他

語音使用者介面市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Amazon Web Services, Inc.（Alexa）
• Google LLC（Google Assistant）
• Apple Inc.（Siri）
• Microsoft Corporation（Cortana & Nuance）
• IBM Corporation（Watson Assistant）
• Samsung Electronics Co., Ltd.（Bixby）
• Baidu, Inc.（DuerOS）
• SoundHound Inc.（Houndify platform）
• Cerence Inc.（Automotive VUI solutions）
• Nuance Communications, Inc.
• Sonos, Inc.
• Speechly

結論和建議

Global Voice User Interface Market size was valued at USD 4.11 Billion in 2023 and is poised to grow from USD 5.45 Billion in 2024 to USD 52.1 Billion by 2032, growing at a CAGR of 32.60% during the forecast period (2025-2032).

The Voice User Interface (VUI) market is experiencing significant growth, driven by advancements in natural language processing (NLP), edge computing, and neural network voice recognition technologies. These innovations are responding to the escalating demand for smart devices across both personal and professional landscapes. The adoption of automotive voice assistants, smart speakers, and enterprise virtual agents is increasing as consumers and businesses seek more intuitive and personalized experiences. North America leads the market, benefiting from substantial R&D investment and the presence of tech giants like Apple and Amazon. Meanwhile, the Asia-Pacific region is emerging as the fastest-growing area, fueled by rising smartphone usage and government-led smart city initiatives in nations like China and Japan. The healthcare sector is also increasingly integrating VUI for tasks such as appointment scheduling and patient monitoring.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Voice User Interface market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Voice User Interface Market Segments Analysis

The global Voice User Interface market is segmented on the basis of Offering, Application, Verticals and region. By Offering, the market is segmented into Solution (Voice Biometrics, Voice Recognition Software, Embedded VUI Systems, Others), and Service (Professional services, Managed Services). By Application, the market is segmented into Smart speakers, Interactive voice response, Voice-controlled devices, Smartphones & tablets, Wearables, In-car systems, and Others. Based on verticals, the market is segmented into BFSI, Retail & E-commerce, Consumer Electronics, Automotive & Transportation, Healthcare & Life Science, Travel & Hospitality, Government & Defense Sector, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Voice User Interface Market

The rapid integration of smart devices with the Internet of Things (IoT) is significantly driving growth in the Global Voice User Interface (VUI) market. As smart homes and interconnected environments become more prevalent, voice control is emerging as a key mode of interaction. In 2023, global shipments of smart speakers reached approximately 155 million units, with major market players like Amazon and Google leading the way. Devices such as smart appliances, lighting systems, televisions, and thermostats are increasingly utilizing voice commands for seamless operation. Consumers prefer hands-free interaction, particularly in situations like driving, cooking, or exercising. Additionally, companies across various sectors, including healthcare, automotive, and electronics, are increasingly adopting VUIs to enhance operational efficiency and accessibility. For instance, automotive manufacturers like BMW and Mercedes-Benz are integrating VUIs into their infotainment systems to boost driver safety and improve user interactions.

Restraints in the Global Voice User Interface Market

As the Global Voice User Interface (VUI) market sees rapid growth, data security and privacy concerns remain significant obstacles to its expansion. VUIs require continuous data collection to effectively process speech and enhance personalization, which raises alarming issues regarding surveillance, misuse of personal information, and hacking risks. High-profile incidents, such as unauthorized access to Amazon Alexa recordings and data breaches involving Google, have underscored the vulnerabilities these platforms face. A 2022 Pew Research study revealed that 52% of U.S. adults felt uncomfortable knowing their smart speakers might record conversations, even if meant solely for device improvement. Additionally, stringent compliance regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) add further complexity for developers managing voice data.

Market Trends of the Global Voice User Interface Market

The Global Voice User Interface (VUI) market is experiencing a significant shift towards voice commerce, driven by consumer demand for convenient, hands-free shopping experiences. Retailers across various sectors, including food delivery, groceries, and fashion, are increasingly integrating voice-activated systems into their platforms to streamline transactions. Industry leaders like Walmart and Amazon are at the forefront, enhancing their apps and home ecosystems with voice search and ordering capabilities. Advances in natural language processing and artificial intelligence are enabling voice assistants to better understand consumer behaviors, simplifying the search and purchase processes. This growing adoption is reshaping consumer-brand interactions and revolutionizing the online shopping landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis
• Patent Analysis
• Case Studies
• Startup Analysis

Global Voice User Interface Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solution
  • Voice Biometrics
  • Voice Recognition Software
  • Embedded VUI Systems
  • Others
• Service
  • Professional services
  • Managed Services

Global Voice User Interface Market Size by Application & CAGR (2025-2032)

• Market Overview
• Smart speakers
• Interactive voice response
• Voice-controlled devices
• Smartphones & tablets
• Wearables
• In-car systems
• Others

Global Voice User Interface Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail & E-commerce
• Consumer Electronic
• Automotive & Transportation
• Healthcare & Life Science
• Travel & Hospitality
• Government & Defense Sector
• Others

Global Voice User Interface Market Size & CAGR (2025-2032)

• North America (By Offering, By Application, By Vertical)
  • US
  • Canada
• Europe (By Offering, By Application, By Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Offering, By Application, By Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Offering, By Application, By Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Offering, By Application, By Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Web Services, Inc. (Alexa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Assistant)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (Siri)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (Cortana & Nuance)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (Watson Assistant)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Bixby)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baidu, Inc. (DuerOS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SoundHound Inc. (Houndify platform)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerence Inc. (Automotive VUI solutions)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuance Communications, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speechly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations