視訊處理平台市場規模、佔有率、成長分析（按內容類型、應用、垂直領域和地區）－2025 年至 2032 年產業預測

Video Processing Platform Market Size, Share, and Growth Analysis, By Content Type (Real-Time/Live, On-Demand), By Application (Video Upload & Ingestion, Video Transcoding & Processing), By Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月08日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計視訊處理平台市場將從 2024 年的 87.8 億美元成長到 2032 年的 227 億美元，預測期內（2025-2032 年）的複合年成長率為 12.6%。

截至 2023 年 10 月，人們越來越依賴影片作為關鍵參與工具，這推動了對能夠執行編輯和個人化交付等任務的高級影片處理平台的需求。該技術正在提高搜尋排名、產生自然流量並擴大影片在 YouTube、TikTok 和 Instagram 等平台上的重要性。視訊消費領域正在蓬勃發展，尤其是在直播和會議領域，但面臨著低延遲和跨不同網路統一品質等挑戰。 Akamai 等公司正在提供具有低延遲處理和即時分析功能的創新服務，而 Vimeo 則正在發展成為企業和內容創作者的以企業為中心的視訊解決方案。同時，收購了迪士尼印度媒體部門的信實產業正將自己定位為印度娛樂業的一股強大力量，將其通訊基礎設施與全球內容存取權結合起來。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Akamai Technologies（US）
Amazon Web Services（AWS）（US）
Google Cloud（US）
Vimeo（US）
Harmonic Inc.（US）
Kaltura, Inc.（US）
IBM Watson Media（US）
Wowza Media Systems（US）
ATEME（France）
Cisco Systems, Inc.（US）

結論和建議

簡介目錄

Product Code: SQMIG50I2009

Video Processing Platform Market size was valued at USD 7.8 billion in 2023 and is poised to grow from USD 8.78 billion in 2024 to USD 22.7 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

As of October 2023, the increasing reliance on video as a key engagement tool has spurred demand for sophisticated video processing platforms capable of tasks like editing and personalized distribution. This technology enhances search rankings and generates organic traffic, amplifying the significance of video on platforms such as YouTube, TikTok, and Instagram. The video consumption sector is thriving, particularly in live streaming and conferencing, though it faces challenges like low latency and quality uniformity across diverse networks. Companies like Akamai are innovating with low-latency processing and real-time analytics, while Vimeo evolves into an enterprise-centric video solution, catering to businesses and content creators. Meanwhile, Reliance Industries' acquisition of Disney's Indian media arm positions it as a formidable force in India's entertainment landscape, combining telecom infrastructure with global content access.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Processing Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Processing Platform Market Segments Analysis

Global Video Processing Platform Market is segmented by Content Type, Application, Vertical and region. Based on Content Type, the market is segmented into Real-Time/Live and On-Demand. Based on Application, the market is segmented into Video Upload & Ingestion, Video Transcoding & Processing, Video Hosting, Dynamic Ad Insertion, Content Rendering and Other Applications. Based on Vertical, the market is segmented into BFSI, Education, Government & Defense, Healthcare & Life Sciences, IT & Telecommunications, Manufacturing, Media & Entertainment, Retail & Consumer Goods and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Processing Platform Market

The video processing platform market is primarily driven by the rising adoption of over-the-top (OTT) services like Netflix, Disney+, and Amazon Prime Video, which has escalated the demand for advanced video processing solutions. These platforms necessitate the ability to deliver high-quality, personalized content across multiple devices, requiring features such as low-latency video delivery, adaptive streaming, and AI-enhanced content recommendations. This transition from traditional television to digital streaming formats highlights a significant trend that fuels the growth of video processing platforms, as providers strive to meet the evolving expectations of increasingly discerning viewers.

Restraints in the Video Processing Platform Market

The Video Processing Platform market faces significant restraints primarily due to the considerable investments required in various aspects such as storage, bandwidth, and processing capabilities. Companies must also allocate substantial resources towards AI analytics, cloud applications, and advanced processing units, which poses a barrier for small- and mid-cap businesses seeking to enter the market. Furthermore, the expenses associated with content delivery networks, encoding processes, and compliance with security standards add to the challenges, making it difficult for new entrants to compete effectively in this space. Consequently, these financial constraints limit the market's overall growth potential and accessibility.

Market Trends of the Video Processing Platform Market

The video processing platform market is experiencing a significant shift toward AI-driven innovations, which are transforming video enhancement and personalization. With advancements in machine learning, features like automated captioning, intelligent content recommendations, object recognition, and real-time metadata tagging have become standard. This integration of AI enriches video content and empowers personalized advertising through deep learning algorithms, thereby improving viewer engagement and satisfaction. As major streaming and broadcasting companies increasingly adopt these technologies to differentiate themselves in a competitive landscape, AI integration stands out as a pivotal trend, driving growth and shaping the future landscape of video processing solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies

Global Video Processing Platform Market Size by Content Type & CAGR (2025-2032)

Market Overview
Real-Time/Live
On-Demand

Global Video Processing Platform Market Size by Application & CAGR (2025-2032)

Market Overview
Video Upload & Ingestion
Video Transcoding & Processing
Video Hosting
Dynamic Ad Insertion
Content Rendering
Other Applications

Global Video Processing Platform Market Size by Vertical & CAGR (2025-2032)

Market Overview
BFSI
Education
Government & Defense
Healthcare & Life Sciences
IT & Telecommunications
Manufacturing
Media & Entertainment
Retail & Consumer Goods
Other Verticals

Global Video Processing Platform Market Size & CAGR (2025-2032)

North America (Content Type, Application, Vertical)
- US
- Canada
Europe (Content Type, Application, Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Content Type, Application, Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Content Type, Application, Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Content Type, Application, Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Akamai Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services (AWS) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google Cloud (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vimeo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harmonic Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kaltura, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Watson Media (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wowza Media Systems (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ATEME (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments