水果茶市場規模、佔有率、成長分析（按類型、類別、形式、通路和地區）－2025-2032 年產業預測

2023 年水果茶市場規模價值 28 億美元，預計將從 2024 年的 30.5 億美元成長到 2032 年的 61.3 億美元，預測期內（2025-2032 年）的複合年成長率為 9.1%。

由於消費者（尤其是千禧世代和注重健康的人士）越來越喜歡低咖啡因和更健康的飲品，水果茶市場正在蓬勃發展。這一人群對個人化茶禮套裝和富含天然成分的混合茶表現出越來越濃厚的興趣，推動了全球需求。隨著消費者越來越意識到對環境的影響，這一趨勢反映出他們正在轉向環保包裝解決方案。易於使用的茶包和即飲茶等創新正在提高茶的可及性。 Harney & Sons 和 Twinings 等公司正透過多樣化口味和使用再生材料來應對這個問題。同時，中國等市場的監管挑戰可能會阻礙手搖茶飲品牌的擴張。隨著消費者越來越重視健康和口味的多樣性，水果茶類別將繼續發展，為創新和成長提供新的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究

水果茶市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 檸檬
• 覆盆子
• 蔓越莓
• 蘋果
• 桃
• 混合
• 其他

水果茶市場規模（按類別）及複合年成長率（2025-2032）

• 市場概覽
• 傳統的
• 有機的

水果茶市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 茶包
• 活頁
• 其他

水果茶市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 基於商店
• 無店家類型

水果茶市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Twinings（Associated British Foods）（UK）
• Lipton（Unilever/Ekaterra）（UK）
• Celestial Seasonings（Hain Celestial）（US）
• Tazo（Ekaterra）（US）
• Tea Company（US）
• Dilmah Tea（Sri Lanka）
• Harney & Sons（US）
• Yogi Tea（Germany）
• The Republic of Tea（US）
• Tetley（Tata Consumer Products）（UK）
• Ahmad Tea（UK）
• DAVIDsTEA（Canada）
• Gong Cha（Bubble Tea Chain）（Taiwan）
• HEYTEA（Bubble Tea Chain）（China）
• Teavana（Starbucks Corporation）（US）

結論和建議

Fruit Tea Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.05 billion in 2024 to USD 6.13 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The fruit tea market thrives on the rising preference for low-caffeine, health-oriented options among consumers, particularly Millennials and health-conscious individuals. This demographic shows a growing interest in personalized tea gift sets and blends rich in natural ingredients, driving global demand. Trends reflect a shift toward eco-friendly packaging solutions as consumers become increasingly aware of environmental impacts. Innovations, such as easy-to-use tea bags and ready-to-drink options, enhance accessibility. Companies like Harney & Sons and Twinings are responding by diversifying flavors and utilizing recycled materials. Meanwhile, regulatory challenges in markets like China may hinder expansion for bubble tea brands. As consumers prioritize wellness and flavor variety, the fruit tea sector will continue to evolve, presenting new opportunities for innovation and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fruit Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fruit Tea Market Segments Analysis

Global Fruit Tea Market is segmented by Type, Category, Form, Distribution Channel and region. Based on Type, the market is segmented into Lemon, Raspberry, Cranberry, Apple, Peach, Blends and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Form, the market is segmented into Tea Bags, Loose Leaf and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fruit Tea Market

The fruit tea market is experiencing robust growth, primarily fueled by consumers' increasing preference for natural, caffeine-free beverages that offer health benefits. Many individuals are opting for fruit teas over sugary drinks due to their ability to hydrate, enhance immunity, and support digestive health. Furthermore, there is a noticeable shift in dietary habits across various countries, moving away from sugar-laden products towards healthier herbal alternatives, which is contributing to the industry's expansion. With many companies focusing on innovative blends that include essential vitamins, probiotics, and adaptogens, the market is seeing substantial revenue generation as it meets the evolving health-conscious consumer demands.

Restraints in the Fruit Tea Market

The Fruit Tea market faces several restraints, primarily stemming from the escalating production costs associated with obtaining high-quality fruit extracts, essential organic components, and sustainable packaging solutions. Additionally, supply chain disruptions-including variations in raw material costs and adverse agricultural conditions-can impact both pricing and availability. Consequently, in price-sensitive markets, manufacturers often struggle to ensure a reliable supply while maintaining competitive pricing, which poses a significant barrier to their growth. These challenges can hinder market expansion and limit the ability of companies to scale effectively in a dynamic and cost-conscious environment.

Market Trends of the Fruit Tea Market

The Fruit Tea market is experiencing a significant trend towards innovative flavors and functional ingredients, driven by an increasing consumer preference for unique and health-oriented beverages. Varieties like dragonfruit, guava, and passionfruit are gaining popularity, reflecting a demand for exotic taste experiences. Additionally, the incorporation of wellness-enhancing additives such as collagen, probiotics, CBD, and adaptogens highlights a shift towards functional beverages that cater to specific health goals, including digestion, relaxation, and immunity. This alignment with personalized nutrition trends indicates a burgeoning market that not only satisfies taste but also promotes holistic wellness, positioning fruit teas as a versatile choice for health-conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Fruit Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Lemon
• Raspberry
• Cranberry
• Apple
• Peach
• Blends
• Others

Global Fruit Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fruit Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tea Bags
• Loose Leaf
• Others

Global Fruit Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Fruit Tea Market Size & CAGR (2025-2032)

• North America (Type, Category, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Twinings (Associated British Foods) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (Unilever/Ekaterra) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (Hain Celestial) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo (Ekaterra) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tea Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Tea (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (Tata Consumer Products) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahmad Tea (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAVIDsTEA (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong Cha (Bubble Tea Chain) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HEYTEA (Bubble Tea Chain) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (Starbucks Corporation) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations