心理健康應用市場規模、佔有率、成長分析（按應用程式、使用者類型、平台、定價模式和地區）－2025 年至 2032 年產業預測

預計到 2023 年，心理健康應用市場價值將達到 69 億美元，從 2024 年的 80 億美元成長到 2032 年的 260.4 億美元，預測期內（2025-2032 年）的複合年成長率為 15.9%。

由於智慧型手機技術的進步使得識別心理健康問題變得更加容易，心理健康應用市場預計將顯著成長。智慧型手機的日益普及也推動了這一趨勢。在新冠疫情期間，心理健康應用程式的安裝量激增，凸顯了人們越來越傾向於個人化護理而非傳統方法。提供冥想、焦慮和憂鬱症支持以及健康資源的應用程式對於促進心理健康和減輕壓力至關重要。此外，隨著越來越多的人尋求可獲得的支持，自殺率的上升也導致對心理健康解決方案的需求增加。這些應用程式重視使用者隱私和保密性，並透過提供早期療育、自我評估和保密諮詢的重要工具來鼓勵有需要的人尋求幫助。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究

心理健康應用市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 壓力管理
• 冥想
• 治療
• 情緒追蹤
• 自我提升

心理健康應用市場規模（按使用者類型和複合年成長率） (2025-2032)

• 市場概覽
• 個人
• 醫護人員
• 企業員工
• 學生

心理健康應用市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概覽
• iOS
• Android
• Web
• 其他

心理健康應用市場規模（按定價模式和複合年成長率） (2025-2032)

• 市場概覽
• 訂閱
• 一次性購買
• 免費增值
• 應用程式內購買

心理健康應用市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Calm（USA）
• Headspace（USA）
• Talkspace（USA）
• BetterHelp（USA）
• Moodpath（Germany）
• Happify（USA）
• Woebot Health（USA）
• PTSD Coach（USA）
• Mindstrong Health（USA）
• Youper（USA）
• Limbic（UK）
• Kooth plc（UK）
• Unmind（UK）
• Pacifica Labs, Inc.（USA）
• Insight Timer（Australia）
• Wysa（Singapore）
• Happiful（UK）
• SilverCloud Health（Ireland）

結論和建議

Mental Health Apps Market size was valued at USD 6.9 billion in 2023 and is poised to grow from USD 8.0 billion in 2024 to USD 26.04 billion by 2032, growing at a CAGR of 15.9% during the forecast period (2025-2032).

The market for mental health applications is poised for significant growth, driven by technological advancements in smartphones that facilitate easier identification of mental health issues. The increasing adoption of smartphones also supports this trend. During the COVID-19 pandemic, a surge in mental health app installations highlighted the shift towards personalized care over traditional methods. Applications offering meditation, anxiety and depression support, and wellness resources are now crucial for promoting psychological well-being and reducing stress. Additionally, rising suicide rates have intensified the demand for mental health solutions, as more individuals seek accessible support. These apps emphasize user privacy and confidentiality, providing essential tools for early intervention, self-assessment, and confidential counseling, thereby encouraging those in need to seek help.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mental Health Apps market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mental Health Apps Market Segments Analysis

Global Mental Health Apps Market is segmented by Application, User Type, Platform, Pricing Model and region. Based on Application, the market is segmented into Stress Management,Meditation, Therapy, Mood Tracking and Self-Help. Based on User Type, the market is segmented into Individuals, Healthcare Professionals, Corporate Employees and Students. Based on Platform, the market is segmented into iOS, Android, Web and Others. Based on Pricing Model, the market is segmented into Subscription, One-Time Purchase, Freemium and In-App Purchases. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mental Health Apps Market

The increasing prevalence of neurological diseases has affected millions of people worldwide in recent years. Recent statistics indicate that more than 324 million individuals globally suffer from anxiety. This surge in neurological conditions, including various disorders, stress, and anxiety, coupled with a growing awareness of digital solutions, has significantly increased the demand for mental health applications. As a result, the mental health apps market is experiencing considerable growth and expansion, as more individuals seek accessible and innovative ways to address their mental wellness through technology-driven solutions.

Restraints in the Mental Health Apps Market

Despite the rapid global growth of mental health apps, several challenges hinder their effectiveness as reliable tools for managing mental wellbeing. Issues such as app malfunctions and potential privacy violations create significant risks for users seeking digital support. Additionally, there is a lack of robust research assessing the genuine clinical impact of these applications on users' mental health conditions. Many apps appear to assert therapeutic benefits without undergoing sufficient testing, leading patients to question the actual efficacy of the technology in providing meaningful assistance. This uncertainty poses a restraint on the broader acceptance and utilization of mental health apps in the market.

Market Trends of the Mental Health Apps Market

The Mental Health Apps market is witnessing a notable trend towards the incorporation of artificial intelligence (AI) to enhance personalization in therapy solutions. With the ability to analyze extensive user data, AI-enabled apps are revolutionizing mental health care by tailoring interventions based on individual behaviors, preferences, and therapeutic responsiveness. This advanced customization not only optimizes engagement and efficacy but also fosters a deeper connection between users and their mental health journey. As a result, mental health apps are becoming increasingly effective, leading to higher adoption rates and a growing market driven by a demand for personalized mental well-being solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Mental Health Apps Market Size by Application & CAGR (2025-2032)

• Market Overview
• Stress Management
• Meditation
• Therapy
• Mood Tracking
• Self-Help

Global Mental Health Apps Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Individuals
• Healthcare Professionals
• Corporate Employees
• Students

Global Mental Health Apps Market Size by Platform & CAGR (2025-2032)

• Market Overview
• iOS
• Android
• Web
• Others

Global Mental Health Apps Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription
• One-Time Purchase
• Freemium
• In-App Purchases

Global Mental Health Apps Market Size & CAGR (2025-2032)

• North America (Application, User Type, Platform, Pricing Model)
  • US
  • Canada
• Europe (Application, User Type, Platform, Pricing Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, User Type, Platform, Pricing Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, User Type, Platform, Pricing Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, User Type, Platform, Pricing Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Calm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Headspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkspace (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterHelp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodpath (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woebot Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTSD Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindstrong Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Youper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limbic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooth plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unmind (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacifica Labs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insight Timer (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wysa (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiful (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SilverCloud Health (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations