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客戶體驗/客戶參與

市場調查報告書

商品編碼

1701740

客戶資料平台市場規模、佔有率、成長分析（按組件、按公司規模、按部署、按類型、按最終用途、按地區）－2025 年至 2032 年產業預測

Customer Data Platform Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Enterprise Size (Large Enterprises, Small and Medium Enterprises), By Deployment, By Type, By End Use, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月06日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年客戶資料平台市場規模價值 58 億美元，預計將從 2024 年的 81.4 億美元成長到 2032 年的 1,229.5 億美元，預測期內（2025-2032 年）的複合年成長率為 40.4%。

全球客戶數據平台市場正在經歷強勁成長，這得益於各行各業擴大採用這些平台來分析客戶購買模式。企業正在轉向客戶資料平台來簡化實體和線上互動的資訊處理、確定有效的行銷策略並最大限度地減少客戶資料的重複。基於帳戶的行銷技術的興起以及消費者在社交媒體、電子商務網站和部落格上的積極參與，使公司能夠更好地了解不斷變化的消費者偏好。這一趨勢凸顯了個人化服務的必要性。手動資料收集通常既費時又昂貴，促使公司投資統一的消費者檔案，以推動持續的客戶參與。隨著負責人了解這些平台的功能和優勢，它們在最佳化客戶關係和推動成長方面的價值變得越來越明顯。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Salesforce, Inc.（USA）
Oracle Corporation（USA）
Adobe Inc.（USA）
SAP SE（Germany）
Microsoft Corporation（USA）
Twilio Inc.（USA）
Tealium（USA）
Segment.io Inc（USA）
Acquia, Inc.（USA）
BlueConic（USA）
Lytics Inc.（USA）
Amperity Inc.（USA）
Optimove（Israel）
Totango（USA）
Treasure Data（USA）
ActionIQ（USA）
Zeta Global Corp.（USA）
SAS Institute（USA）
Braze（USA）
Bloomreach（USA）

結論和建議

簡介目錄

Product Code: SQMIG45D2052

Customer Data Platform Market size was valued at USD 5.8 billion in 2023 and is poised to grow from USD 8.14 billion in 2024 to USD 122.95 billion by 2032, growing at a CAGR of 40.4% during the forecast period (2025-2032).

The global customer data platform market is experiencing robust growth, driven by the increasing adoption of these platforms across various industries seeking to analyze customer buying patterns. Organizations are turning to customer data platforms to streamline information processing for both physical and online interactions, identify effective marketing strategies, and minimize duplication of customer data. The rise in account-based marketing approaches and consumers' active engagement on social media, e-commerce sites, and blogs enhances businesses' understanding of evolving consumer preferences. This trend underscores the need for personalized offerings. Manual data collection is often time-intensive and costly, prompting firms to invest in unified consumer profiles that facilitate ongoing customer engagement. As marketers gain insight into the capabilities and advantages of these platforms, their value becomes increasingly evident in optimizing customer relations and driving growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Customer Data Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Customer Data Platform Market Segments Analysis

Global Customer Data Platform Market is segmented by Component, Enterprise Size, Deployment, Type, End Use and region. Based on Component, the market is segmented into Solution and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium Enterprises. Based on Deployment, the market is segmented into On-Premises and Cloud. Based on Type, the market is segmented into Analytics, Campaign and Access. Based on End Use, the market is segmented into Retail, BFSI, Technology, Media, & Telecom (TMT), Travel, Healthcare, Discrete Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Customer Data Platform Market

The customer data platform (CDP) market is primarily driven by the escalating demand for personalized customer experiences. Businesses across various sectors are increasingly recognizing the advantages of tailored marketing strategies in enhancing consumer engagement and fostering brand loyalty. CDPs facilitate the collection and analysis of data from multiple sources, allowing companies to create comprehensive customer profiles that support personalized interactions and targeted advertisements. The emphasis on delivering bespoke experiences significantly contributes to customer satisfaction, thereby promoting brand loyalty. As competition intensifies, organizations are increasingly leveraging CDPs to gain insights that enable effective customization, ultimately refining the overall customer journey.

Restraints in the Customer Data Platform Market

The significant financial burden associated with the initial investment required for implementing Customer Data Platforms (CDPs) represents a considerable obstacle in the market. The costs related to acquiring, integrating, and maintaining the necessary systems can be prohibitively high, especially for smaller organizations or those with limited resources. In addition to these upfront expenses, ongoing costs related to training personnel and optimizing system usage can strain budgets further. Consequently, many businesses may hesitate to adopt CDPs due to concerns about not achieving quick returns on their investments. This financial challenge hampers overall market growth, as small enterprises often struggle to bear such costs.

Market Trends of the Customer Data Platform Market

The Customer Data Platform (CDP) market is witnessing a significant trend driven by the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies. Organizations are leveraging these advanced capabilities to enhance their data analysis processes and extract deeper insights from customer data. By automating data segmentation and utilizing predictive analytics, companies can deliver more personalized marketing campaigns, ultimately fostering improved customer experiences. This integration not only boosts operational efficiency but also enables faster and more accurate data-driven decision-making, giving businesses a competitive edge. As this trend continues to grow, the incorporation of AI and ML into CDPs is set to reshape the market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis

Global Customer Data Platform Market Size by Component & CAGR (2025-2032)

Market Overview
Solution
Services
- Integration & Deployment
- Support & Maintenance
- Training & Consulting

Global Customer Data Platform Market Size by Enterprise Size & CAGR (2025-2032)

Market Overview
Large Enterprises
Small and Medium Enterprises

Global Customer Data Platform Market Size by Deployment & CAGR (2025-2032)

Market Overview
On-Premises
Cloud

Global Customer Data Platform Market Size by Type & CAGR (2025-2032)

Market Overview
Analytics
Campaign
Access

Global Customer Data Platform Market Size by End Use & CAGR (2025-2032)

Market Overview
Retail
BFSI
Technology, Media, & Telecom (TMT)
Travel
Healthcare
Discrete Manufacturing
Others

Global Customer Data Platform Market Size & CAGR (2025-2032)

North America (Component, Enterprise Size, Deployment, Type, End Use)
- US
- Canada
Europe (Component, Enterprise Size, Deployment, Type, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Enterprise Size, Deployment, Type, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Enterprise Size, Deployment, Type, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Enterprise Size, Deployment, Type, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Salesforce, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tealium (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Segment.io Inc (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BlueConic (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lytics Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amperity Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Optimove (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Totango (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Treasure Data (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ActionIQ (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zeta Global Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Braze (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bloomreach (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments