可攜式藍牙音箱市場規模、佔有率、成長分析（按產品類型、按連接性別、按類別、按分銷管道和按地區）—2025 年至 2032 年行業預測

2023 年全球可攜式藍牙音箱市場規模為 118 億美元，預計將從 2024 年的 130.3 億美元成長到 2032 年的 287.5 億美元，預測期內（2025-2032 年）的複合年成長率為 10.4%。

可攜式藍牙揚聲器市場正在成長，這得益於消費者對無線、便攜音訊解決方案的偏好不斷變化。隨著行動生活方式的日益普及，這些揚聲器提供了無與倫比的便利性和靈活性。技術進步帶來了更好的音質和更長的電池壽命，進一步增加了需求。此外，製造商正在創新個人化和耐用的設計以吸引消費者的注意。人們對無線連接和無縫設備配對選項優勢的認知不斷提高，推動市場的擴張。為了滿足消費者多樣化的需求，各公司不斷推出具有升級功能的新機型。這種充滿活力和競爭的格局為消費者提供了廣泛的選擇，使他們能夠選擇最適合自己喜好的揚聲器，從而推動了該行業的持續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術分析

可攜式藍牙音箱市場規模（按產品類型和複合年成長率）（2025-2032）

• 市場概覽
• 小型的
• 口袋
• 膠囊
• 其他

可攜式藍牙音箱市場規模：依連接類型和複合年成長率（2025-2032）

• 市場概覽
• Bluetooth
• 混合
• 其他

可攜式藍牙音箱市場規模（按類別及複合年成長率）（2025-2032）

• 市場概覽
• 大規模生產
• 優質的

可攜式藍牙音箱市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 離線
• 線上

可攜式藍牙音箱市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• JBL（United States）
• Sony（Japan）
• Bose（United States）
• Ultimate Ears（UE）（United States）
• Anker Soundcore（China）
• B&O（Bang & Olufsen）（Denmark）
• Marshall（United Kingdom）
• Samsung（South Korea）
• LG Electronics（South Korea）
• Sonos（United States）
• Harman Kardon（United States）
• Audioengine（United States）
• Devialet（France）
• Edifier（China）
• Creative Technology（Singapore）
• Vizio（United States）
• Denon（Japan）
• Klipsch（United States）
• Sennheiser（Germany）
• AKG Acoustics（Austria）

結論和建議

Global Portable Bluetooth Speakers Market size was valued at USD 11.8 billion in 2023 and is poised to grow from USD 13.03 billion in 2024 to USD 28.75 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The portable Bluetooth speakers market is thriving, fueled by shifting consumer preferences for wireless, on-the-go audio solutions. With increasingly mobile lifestyles, these speakers deliver unmatched convenience and flexibility. Technological advancements have led to enhanced sound quality and extended battery life, further driving demand. Additionally, manufacturers are innovating personal and durable designs to capture consumer interest. Growing awareness of wireless connectivity benefits and seamless device pairing options is propelling market expansion. Responding to diverse consumer needs, companies are consistently launching new models featuring upgraded functionalities. This dynamic and competitive landscape provides consumers with a wide array of choices, enabling them to select speakers that best suit their preferences, thereby promoting continued growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Portable Bluetooth Speakers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Portable Bluetooth Speakers Market Segments Analysis

Global Portable Bluetooth Speakers Market is segmented by Product Type, Connectivity, Category, Distribution Channel and region. Based on Product Type, the market is segmented into Mini, Pocket, Capsule and Others. Based on Connectivity, the market is segmented into Bluetooth, Hybrid and Others. Based on Category, the market is segmented into Mass market and premium. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Portable Bluetooth Speakers Market

A significant factor propelling the Global Portable Bluetooth Speakers Market is the ongoing technological innovation. Manufacturers are relentlessly striving to improve aspects such as sound quality, connectivity features, and battery longevity. The incorporation of advanced functionalities like smart features, voice assistant compatibility, and durable designs has played a crucial role in appealing to consumers who seek versatile and superior audio experiences. This constant evolution in technology not only enhances user satisfaction but also drives demand for portable Bluetooth speakers, solidifying their presence in the audio equipment market as people increasingly prioritize high-quality and adaptable sound solutions.

Restraints in the Global Portable Bluetooth Speakers Market

One of the major challenges facing the global portable Bluetooth speakers market is the intense competitive pricing pressure. With a multitude of companies competing for market share, price wars have become prevalent, which can result in diminished profit margins. This situation poses risks to potential investments in research and development, as manufacturers are compelled to prioritize affordability. Consequently, maintaining a delicate balance between offering competitive prices and ensuring product quality is essential for companies operating in this price-sensitive market to sustain their competitiveness while navigating these financial constraints effectively.

Market Trends of the Global Portable Bluetooth Speakers Market

The Global Portable Bluetooth Speakers market is witnessing a significant trend towards voice assistant integration, as manufacturers increasingly embed virtual assistants such as Amazon's Alexa and Google Assistant into their products. This shift caters to the rising consumer demand for smart and connected devices, allowing users to effortlessly control their speakers, retrieve information, and execute tasks with simple voice commands. Such integration not only enhances user convenience but also propels portable speakers into the heart of the smart home ecosystem, fostering a seamless interaction between devices. Consequently, this trend is driving robust market growth, reflecting a broader move towards increasingly intelligent audio solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Portable Bluetooth Speakers Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Mini
• Pocket
• Capsule
• Others

Global Portable Bluetooth Speakers Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Bluetooth
• Hybrid
• Others

Global Portable Bluetooth Speakers Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass market
• Premium

Global Portable Bluetooth Speakers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Portable Bluetooth Speakers Market Size & CAGR (2025-2032)

• North America (Product Type, Connectivity, Category, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Connectivity, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Connectivity, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Connectivity, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Connectivity, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• JBL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Ears (UE) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Soundcore (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&O (Bang & Olufsen) (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman Kardon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audioengine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Devialet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edifier (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Technology (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AKG Acoustics (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations