毛巾保溫器市場規模、佔有率及成長分析（按類型、分銷管道、應用和地區）－產業預測，2025 年至 2032 年

預計 2023 年全球毛巾保溫器市場規模將達到 8.6744 億美元，從 2024 年的 9.5418 億美元成長到 2032 年的 20.4538 億美元，預測期內（2025-2032 年）的複合年成長率為 10.0%。

受消費者對節能、高科技家用電器（尤其是環保電器）需求不斷成長的推動，毛巾保溫器市場正在經歷顯著成長。隨著住宅投資豪華浴室整修，毛巾保溫器已成為流行的豪華電器。此外，智慧家庭的日益普及以及對健康、衛生和美學的日益關注正在推動市場潛力。特別是，消費者對濕毛巾上細菌的認知推動了對毛巾保溫器的需求，研究強調了有害細菌的存在。 Zehnder Group AG 和 Hindware 等知名品牌正在透過時尚和實用的設計進行創新，而 KORADO 的一系列可自訂選項則與現代消費者對偏好、時尚和健康的偏好高度契合。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

全球毛巾保溫器市場規模（按類型和複合年成長率） （2025-2032 年）

• 市場概覽
• 電
• 水力

全球毛巾保溫器市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 線上
• 離線

全球毛巾保溫器市場規模（按應用和複合年成長率） (2025-2032)

• 市場概覽
• 住宅
• 商業的

全球毛巾保溫器市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Runtal North America, Inc.（United States）
• Zehnder Group（Switzerland）
• Myson Inc.（United States）
• KORADO, as（Czech Republic）
• Pitacs Limited（United Kingdom）
• Vogue UK（United Kingdom）
• Radox Radiators Ltd.（United Kingdom）
• St. Lawrence Metal Products Co. Ltd.（Canada）
• Apollo Radiators（United Kingdom）
• Porcelanosa Group（Spain）
• Keenray（China）
• SereneLife（United States）
• Zadro Products, Inc.（United States）
• WarmlyYours（United States）
• Amba Products（United States）
• MrSteam（United States）
• Hydrotherm（Australia）
• Vola A/S（Denmark）
• Skope Industries Ltd.（New Zealand）

結論和建議

Global Towel Warmers Market size was valued at USD 867.44 million in 2023 and is poised to grow from USD 954.18 million in 2024 to USD 2045.38 million by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The market for towel warmers is experiencing significant growth, fueled by the increasing consumer demand for energy-efficient and high-tech home appliances, particularly those that are environmentally friendly. As homeowners invest more in luxury bathroom renovations, towel warmers are becoming sought-after high-end appliances. Additionally, the proliferation of smart homes and a growing interest in wellness, hygiene, and aesthetics are enhancing market potential. Notably, consumer awareness about germs on wet towels is driving demand for towel warmers, as studies highlight the presence of harmful bacteria. Leading brands like Zehnder Group AG and Hindware are innovating with stylish, functional designs, while KORADO offers a variety of customizable options, demonstrating a strong alignment with modern consumer preferences for comfort, style, and health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Towel Warmers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Towel Warmers Market Segments Analysis

Global Towel Warmers Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Electric and Hydronic. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Towel Warmers Market

The increasing demand for towel warmers is fueled by consumers' growing aspirations for comfort and luxury in their living spaces, particularly within high-end homes, hotels, spas, and wellness facilities. Homeowners and hospitality providers are investing in premium bathroom accessories to enhance convenience and comfort. This global market for towel warmers is further boosted by the rising popularity of smart bathroom technologies and the trend of contemporary home renovations. As people seek to elevate their bathing experiences, the towel warmer market is witnessing significant expansion driven by these evolving lifestyle preferences and design trends.

Restraints in the Global Towel Warmers Market

The Global Towel Warmers market faces several restraints that may hinder its growth. One significant factor is the high initial investment required for towel warmers, encompassing product purchase, installation, and ongoing maintenance costs. This financial burden often deters small businesses and homeowners with limited budgets from investing in these heating solutions. Additionally, certain hydronic towel warmer models necessitate integration with existing plumbing systems, which complicates the installation process and elevates overall expenses. As a result, these challenges can restrict accessibility to towel warmers in specific regions, further limiting market expansion and adoption rates.

Market Trends of the Global Towel Warmers Market

The Global Towel Warmers market is witnessing a significant trend towards the integration of energy-saving and intelligent technology, characterized by the rising popularity of wireless-enabled, energy-efficient models. These advanced towel warmers, equipped with timers and efficient heating components, allow users to control temperatures remotely via smartphone applications, catering to the increasing demand for convenience and smart home integration. Additionally, manufacturers are focusing on eco-friendly attributes, such as low energy consumption and the use of sustainable materials, appealing to environmentally conscious consumers. This convergence of innovation and sustainability positions the market for robust growth, aligning with modern consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Towel Warmers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Electric
• Hydronic

Global Towel Warmers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Towel Warmers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Towel Warmers Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Runtal North America, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zehnder Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myson Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KORADO, a.s. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pitacs Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vogue UK (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radox Radiators Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• St. Lawrence Metal Products Co. Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo Radiators (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porcelanosa Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keenray (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SereneLife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zadro Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WarmlyYours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amba Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MrSteam (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydrotherm (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vola A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skope Industries Ltd. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations