家庭美容電器市場規模、佔有率及成長分析（按產品、通路和地區）－2025-2032 年產業預測

Household Beauty Appliances Market Size, Share, and Growth Analysis, By Product (Haircare, Skincare), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月20日 | 出版商:

SkyQuest | 英文 191 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年全球家用美容電器市場規模為 85 億美元，預計將從 2024 年的 90 億美元成長到 2032 年的 142.4 億美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

由於消費者意識的提高、可支配收入的增加以及電子商務的擴張，家用美容電器市場預計將經歷顯著成長。現今的消費者更重視個人護理和美容提升，他們更喜歡在家中解決護理問題，而不是去昂貴的美容院。科技的進步，尤其是人工智慧的進步，催生了人工智慧皮膚分析儀等創新產品，使個人化的護膚程序變得更加容易。此外，Heirloom Beauty 和 Philips India 等公司也提供兼具便利性和有效性的尖端產品。但高成本、專業服務的競爭和監管障礙等挑戰可能會阻礙成長。總體而言，對於希望在這種動態環境中取得成功的製造商來說，策略創新和市場協調至關重要。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Koninklijke Philips NV（Netherlands）
Home Skinovation（Israel）
Conair Corporation（United States）
Dyson（United Kingdom）
Braun（Germany）
Vega（India）
Kao Corp.（Japan）
Syska（India）
Panasonic Corporation（Japan）
Carol Cole Company（United States）
Croma（India）
L'Oreal SA（France）

結論和建議

簡介目錄

Product Code: SQMIG25P2028

Global Household Beauty Appliances Market size was valued at USD 8.5 billion in 2023 and is poised to grow from USD 9.0 billion in 2024 to USD 14.24 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The household beauty appliance market is poised for significant growth driven by rising consumer awareness, increased disposable income, and e-commerce expansion. Modern consumers are prioritizing personal care and aesthetic enhancement, favoring at-home solutions over costly salon visits. Technological advancements, particularly in artificial intelligence, are leading to innovative products like AI-powered skin analyzers, making personalized skincare routines accessible. Influential social media trends and celebrity endorsements are further energizing demand, while companies like Heirloom Beauty and Philips India showcase cutting-edge offerings that combine convenience with efficacy. However, challenges such as high costs, competition from professional services, and regulatory hurdles may impede growth. Overall, strategic innovation and marketing collaborations are essential for manufacturers looking to thrive in this dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Beauty Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Beauty Appliances Market Segments Analysis

Global Household Beauty Appliances Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Haircare, Skincare, Facial Care, Body Care and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market is being propelled by the emerging trend among manufacturers to introduce multifunctional devices designed to meet diverse consumer beauty needs. These innovative appliances, which combine various functions such as cleansing, toning, and anti-aging treatments, are set to gain significant traction in the market. As consumers increasingly seek convenient solutions that address multiple beauty concerns, the demand for these advanced devices is expected to soar, ultimately boosting sales prospects for companies within the industry. This focus on multifunctionality not only enhances customer satisfaction but also positions manufacturers to capitalize on evolving market trends.

Restraints in the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market faces significant restraint due to the high costs associated with advanced beauty appliances that incorporate innovative technologies and utilize premium materials. These elevated price points are likely to hinder their acceptance in price-sensitive regions, making it difficult for potential customers with limited budgets to invest in such products. As a result, this financial barrier may prevent a wider audience from accessing and utilizing these advanced household beauty devices, ultimately impacting the growth and expansion of the market on a global scale.

Market Trends of the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market is witnessing a significant trend towards the integration of smart technology, revolutionizing consumer experiences. Manufacturers are increasingly investing in the development of advanced beauty devices that offer personalized treatments and real-time feedback, catering to individual skincare needs. As consumers become more tech-savvy and demand tailored solutions, smart appliances capable of adapting to diverse skin conditions are gaining traction. This shift not only enhances user convenience but also fosters deeper customer engagement with brands. Consequently, the market is expected to see robust growth as these innovative products meet evolving consumer preferences and lifestyle trends, solidifying their position in households worldwide.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Household Beauty Appliances Market Size by Product & CAGR (2025-2032)

Market Overview
Haircare
Skincare
Facial Care
Body Care
Others

Global Household Beauty Appliances Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarket/Hypermarket
Convenience Stores
Online

Global Household Beauty Appliances Market Size & CAGR (2025-2032)

North America (Product, Distribution Channel)
- US
- Canada
Europe (Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Home Skinovation (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conair Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyson (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Braun (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vega (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Syska (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carol Cole Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Croma (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments