捲髮器市場規模、佔有率及成長分析（按產品、通路、應用及地區）－2025-2032 年產業預測

2023 年捲髮器市場規模價值 48 億美元，預計將從 2024 年的 51.9 億美元成長到 2032 年的 96.8 億美元，預測期間（2025-2032 年）的複合年成長率為 8.1%。

受時尚潮流變化、技術進步和美髮工具需求不斷成長的推動，國際捲髮器市場預計將實現穩步成長。消費者希望擁有各種髮型，從蓬鬆的捲髮到光滑的波浪，將捲髮器視為整裝儀容必需品。在 Instagram 和 TikTok 等平台的推動下，自我表達和整裝儀容的風潮不斷湧現，導致消費者願意嘗試不同的髮型，進一步推動了需求。名人代言和美容影響者教程也在塑造市場趨勢方面發揮關鍵作用。此外，製造商還在可調節熱量設定和環保設計等功能方面進行創新，以滿足消費者對安全性和永續性的偏好，並推動市場向前發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 客戶和購買標準分析

捲髮器市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 捲髮鉗
• 捲髮棒
• 其他

捲髮器市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 超級市場和大賣場
• 便利商店
• 線上

捲髮器市場規模（依應用）及複合年成長率（2025-2032）

• 市場概覽
• 商業的
• 住宅

捲髮器市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Helen of Troy Limited（USA）
• Revlon Inc.（USA）
• Spectrum Brands Inc.（USA）
• Lunata Beauty（Canada）
• Geloon（China）
• Panasonic Corporation（Japan）
• Remington Products Company LLC（USA）
• Sultra Corporation（USA）
• TESCOM Corporation（Japan）
• VAV Professional Hair Care（China）
• BaBylissPRO（France）
• Bed Head（USA）
• Hot Tools（USA）
• InStyler（USA）
• John Paul Mitchell Systems（USA）
• Jose Eber（USA）
• Kiss Products Inc.（USA）
• L'ange Hair LLC（USA）
• Kristin Ess Hair（USA）

結論和建議

Curling Irons Market size was valued at USD 4.8 billion in 2023 and is poised to grow from USD 5.19 billion in 2024 to USD 9.68 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The international curling irons market is poised for steady growth, fueled by evolving fashion trends, technological advancements, and an increasing demand for hair styling tools. Consumers, eager to achieve versatile hairstyles-from voluminous curls to sleek waves-view curling irons as essential personal grooming items. The surge in self-expression and personal grooming, amplified by platforms like Instagram and TikTok, has led to a willingness among consumers to experiment with their hairstyles, further driving demand. Celebrity endorsements and beauty influencer tutorials also play a significant role in shaping market trends. Additionally, manufacturers are innovating with features like adjustable heat settings and eco-friendly designs, responding to consumer preference for safety and sustainability, thus propelling the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Curling Irons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Curling Irons Market Segments Analysis

Global Curling Irons Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Curling Tongs, Curling Wands and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores and Online. Based on Application, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Curling Irons Market

The beauty and personal care industry is experiencing rapid growth, driven by heightened consumer awareness regarding grooming and styling trends. As curling irons are essential tools for achieving a variety of hairstyles, the demand for these products has surged significantly. The desire to attain modern and fashionable looks has further propelled sales within the curling iron market. This trend reflects a broader commitment to personal grooming and style, as individuals increasingly seek out high-quality tools that enable them to express their individuality and keep up with the latest hairstyles, ultimately contributing to the flourishing curling iron sector.

Restraints in the Curling Irons Market

The curling iron market faces significant challenges due to the potential damage caused by improper or excessive use of these devices, leading to issues like dryness, split ends, and hair breakage. As awareness of the risks associated with frequent heat styling continues to rise, an increasing number of consumers are opting for heatless or less damaging styling alternatives. These methods often involve curl techniques that do not rely on direct heat application, prompting a shift in consumer preferences and ultimately impacting the demand for traditional curling irons. Consequently, this trend represents a notable restraint on the growth of the curling irons market.

Market Trends of the Curling Irons Market

The curling iron market is witnessing a significant trend towards advanced technology and innovation, with manufacturers increasingly focusing on high-performance features to enhance user experience. The introduction of curling irons equipped with adjustable temperature settings, ceramic and tourmaline coatings ensures even heat distribution, while digital displays provide precise control. Additionally, the incorporation of smart technology allows users to manage and monitor their styling tools via mobile applications, embodying convenience and customization. These advancements not only aim to minimize hair damage but also promise superior curling results, reflecting a broader consumer demand for efficiency and quality in styling tools.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Curling Irons Market Size by Product & CAGR (2025-2032)

• Market Overview
• Curling Tongs
• Curling Wands
• Others

Global Curling Irons Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Global Curling Irons Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Curling Irons Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Helen of Troy Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lunata Beauty (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geloon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TESCOM Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VAV Professional Hair Care (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Head (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InStyler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jose Eber (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'ange Hair LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kristin Ess Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations