卡瓦根萃取物市場規模、佔有率及成長分析（按產品、最終用戶、性質、分銷管道和地區）—2025-2032 年產業預測

2023 年卡瓦根萃取物市場規模為 18 億美元，預計將從 2024 年的 18 億美元成長到 2032 年的 18 億美元，預測期內（2025-2032 年）的複合年成長率為 0.0%。

現今的年輕人面臨學業要求、同儕期望和社會規範等巨大壓力，導致壓力水平升高。卡瓦根萃取物，來自卡瓦胡椒，具有減輕壓力的特性，可以緩解壓力，促進整體健康和情緒平衡。由於知名度較低，全球卡瓦市場佔有率較低，但透過向消費者普及卡瓦產品知識，將帶來巨大的成長機會。北美目前佔據卡瓦市場的主導地位，斐濟是最大的生產國和出口國，2021 年的銷售額約為 4,190 萬美元。此外，斐濟 70% 以上的農村人口依賴卡瓦維持生計。卡瓦胡椒粉佔了 67% 的市場佔有率，在注重健康、尋求咖啡因替代品的人中越來越受歡迎。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

卡瓦根萃取物市場規模（按產品和複合年成長率）（2025-2032）

• 市場概覽
• 液體
• 粉末

卡瓦根萃取物市場規模（按最終用戶和複合年成長率） （2025-2032）

• 市場概覽
• 飲食
• 製藥
• 化妝品
• 個人保健產品

卡瓦根萃取物市場規模（按天然來源和複合年成長率） (2025-2032)

• 市場概覽
• 有機的
• 傳統的

卡瓦根萃取物市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 大型超市和超級市場
• 便利商店
• 專賣店
• 網路銷售管道

卡瓦根萃取物市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Now Foods（USA）
• Gaia Herbs（USA）
• Nature's Way（USA）
• Swanson Health Products（USA）
• Source Naturals（USA）
• Herb Pharm（USA）
• Paradise Herbs（USA）
• Natural Factors（Canada）
• Integrative Therapeutics（USA）
• Metagenics（USA）
• Thorne Research（USA）
• GNC Holdings（USA）
• Piping Rock Health Products（USA）
• Life Extension（USA）
• NutraMedix（USA）
• Maui Kava（USA）
• Kona Kava Farm（USA）
• True Kava（USA）
• Wakaya Perfection（USA）
• Kalm with Kava（USA）

結論和建議

Kava Roots Extract Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.8 billion in 2024 to USD 1.8 billion by 2032, growing at a CAGR of 0.0% during the forecast period (2025-2032).

Today's youth face immense pressures from academic demands, peer expectations, and societal norms, leading to increased stress levels. Kava root extracts, derived from Piper methysticum, offer potential relief through their stress-reducing properties, promoting overall wellness and emotional balance. Despite the minimal global presence of the kava market due to low awareness, there lies significant opportunity for growth by educating consumers about kava products. North America currently dominates the kava market, with Fiji being the primary producer and exporter, generating approximately USD 41.9 million in 2021. Additionally, over 70% of Fiji's rural population relies on kava for their livelihoods. With powder forms accounting for 67% of market share, kava tea is becoming increasingly popular among health-conscious individuals seeking caffeine alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Kava Roots Extract market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Kava Roots Extract Market Segments Analysis

Global Kava Roots Extract Market is segmented by Product, End user, Nature, Distribution channel and region. Based on Product, the market is segmented into Liquid and Powder. Based on End user, the market is segmented into Food & Beverage, Pharmaceuticals, Cosmetics and Personal Care Products. Based on Nature, the market is segmented into Organic and Conventional. Based on Distribution channel, the market is segmented into Hypermarts & supermarts, Convenience store, Specialty stores and Online sales channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Kava Roots Extract Market

The Kava Roots Extract market is experiencing significant growth due to a rising consumer preference for herbal remedies over conventional pharmaceuticals, which often carry adverse side effects. As individuals increasingly seek natural alternatives for health and wellness, the herbal sector is gaining momentum. Kava root extracts, known for their therapeutic properties, are particularly sought after in Europe for addressing anxiety and nervous conditions like insomnia, stress, and restlessness. This growing acceptance and demand for kava as a natural treatment for various health issues are poised to propel the market forward, highlighting the shift towards holistic wellness solutions.

Restraints in the Kava Roots Extract Market

The Kava Roots Extract market faces significant challenges as several countries, including Germany, France, and Canada, have enacted bans on kava due to concerns over potential side effects such as liver toxicity, neurotoxicity, and kava dermopathy. These regulatory actions can adversely impact the global sales of kava root extract, as consumer safety fears and legal restrictions may deter potential buyers and investors. As a result, the market's growth may be hindered by these governmental interventions, leading to decreased availability and demand for kava products, ultimately affecting the industry's overall performance and future expansion opportunities.

Market Trends of the Kava Roots Extract Market

The Kava Roots Extract market is poised for significant expansion, driven by a burgeoning consumer preference for herbal and natural remedies within the pharmaceutical sector. As awareness of the therapeutic benefits of kava root, particularly in addressing neurological disorders and alleviating symptoms related to cancer, grows, pharmaceutical companies are intensifying research and development efforts in this domain. The herbal medicine market, projected to grow at a CAGR of 11.6%, reflects a notable shift towards alternative treatments, especially in developing regions where affordability and accessibility remain critical. This trend underscores a broader societal embrace of holistic health solutions, with kava root extracts emerging as a pivotal player in the herbal remedy landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Kava Roots Extract Market Size by Product & CAGR (2025-2032)

• Market Overview
• Liquid
• Powder

Global Kava Roots Extract Market Size by End user & CAGR (2025-2032)

• Market Overview
• Food & Beverage
• Pharmaceuticals
• Cosmetics
• Personal Care Products

Global Kava Roots Extract Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Kava Roots Extract Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Hypermarts & supermarts
• Convenience store
• Specialty stores
• Online sales channel

Global Kava Roots Extract Market Size & CAGR (2025-2032)

• North America (Product, End user, Nature, Distribution channel)
  • US
  • Canada
• Europe (Product, End user, Nature, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End user, Nature, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End user, Nature, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End user, Nature, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Now Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swanson Health Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Source Naturals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herb Pharm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paradise Herbs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Factors (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Integrative Therapeutics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metagenics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thorne Research (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piping Rock Health Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Extension (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraMedix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maui Kava (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kona Kava Farm (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Kava (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wakaya Perfection (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kalm with Kava (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations