野生動物園旅遊市場規模、佔有率及成長分析（按類型、住宿類型、團體、預訂模式和地區）－2025-2032 年產業預測

2023 年，狩獵旅遊市場規模價值 321 億美元，預計將從 2024 年的 339.6 億美元成長到 2032 年的 533.2 億美元，預測期內（2025-2032 年）的複合年成長率為 5.8%。

由於部落客和社群媒體影響者的影響力日益增強，他們透過引人入勝的體驗和內容吸引追蹤者，因此狩獵旅遊經歷了顯著的成長。這一趨勢是由中階和中上階層對獨特旅行體驗日益成長的需求以及不斷增強的消費者信心所推動的。然而，高成本、基礎設施有限和安全問題等挑戰可能會阻礙市場擴張。儘管如此，仍有足夠的成長機會，尤其是以壯觀的野生動物邂逅而聞名的非洲狩獵之旅。新進者正在透過融入當地文化元素來增強狩獵旅行體驗，社群媒體也繼續激發人們的興趣。熱門目的地包括非洲以及泰國、印度和巴西等熱門國家，而歐洲遊客主要來自英國、德國和法國。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

野生動物園旅遊市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 探險之旅
• 私人狩獵之旅
• 其他

野生動物園旅遊市場規模（依住宿類型及複合年成長率）(2025-2032)

• 市場概覽
• 遊獵度假村和旅館
• 狩獵營地
• 樹屋
• 其他

野生動物園旅遊市場規模（按類別分類）及複合年成長率（2025-2032）

• 市場概覽
• 朋友
• 家庭
• 夫妻
• 獨奏

野生動物園旅遊市場規模（按預訂模式和複合年成長率） (2025-2032)

• 市場概覽
• 直接預訂
• 代理商和加盟商帳戶
• 市集預訂

野生動物園旅遊市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Toyota（Japan）
• Land Rover（United Kingdom）
• Jeep（United States）
• Ford（United States）
• Nissan（Japan）
• Mercedes-Benz（Germany）
• Mitsubishi（Japan）
• Isuzu（Japan）
• Suzuki（Japan）
• Mahindra & Mahindra（India）
• Tata Motors（India）
• Volkswagen（Germany）
• Chevrolet（United States）
• Fiat（Italy）
• Renault（France）
• Peugeot（France）
• Hyundai（South Korea）
• Kia（South Korea）
• Subaru（Japan）
• GMC（United States）

結論和建議

Safari Tourism Market size was valued at USD 32.1 billion in 2023 and is poised to grow from USD 33.96 billion in 2024 to USD 53.32 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Safari tourism is experiencing significant growth, driven by the rising influence of bloggers and social media influencers who entice their followers with captivating experiences and content. An increasing demand for unique travel experiences, coupled with heightened spending from the middle and upper-middle classes, is propelling this trend. However, challenges such as high costs, infrastructure limitations, and security concerns may hinder market expansion. Despite this, there are ample opportunities for growth, particularly in African safaris, renowned for their stunning wildlife encounters. New market entrants are enhancing the safari experience by incorporating local cultural elements, while social media continues to amplify interest. Top destinations include Africa, alongside popular countries like Thailand, India, and Brazil, with European tourists mainly hailing from the UK, Germany, and France.

Top-down and bottom-up approaches were used to estimate and validate the size of the Safari Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Safari Tourism Market Segments Analysis

Global Safari Tourism Market is segmented by Type, Accommodation Type, Group, Booking Mode and region. Based on Type, the market is segmented into Adventure Safari, Private Safari and Others. Based on Accommodation Type, the market is segmented into Safari Resorts & Lodges, Safari Camps, Treehouses and Others. Based on Group, the market is segmented into Friends, Families, Couples and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents And Affiliates Account and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Safari Tourism Market

A primary catalyst for the growth of the global safari tourism market is the rising desire among travelers for unique and authentic experiences. Safari tourism offers an unparalleled chance to observe wildlife in its natural environment while also immersing oneself in the rich cultures and traditions of various destinations. Furthermore, the increasing prevalence of the middle and upper-middle-class demographic, who typically exhibit a greater willingness to allocate funds towards travel, is further propelling market growth. As the thirst for immersive and adventurous experiences continues to rise, the demand for safari tourism is anticipated to flourish over the coming years.

Restraints in the Safari Tourism Market

One major constraint facing the global safari tourism market is the considerable expense linked to safari tours, which restricts the size of the potential customer base. The high costs arise from various elements, including transportation, lodging, and required permits. Additionally, inadequate infrastructure in certain regions, characterized by subpar road networks and a scarcity of lodging options, can impede market expansion. Moreover, safety issues, such as the risk of wildlife encounters and political instability in some areas, may deter prospective travelers, further adversely affecting the growth of the safari tourism sector. Overall, these factors collectively pose significant challenges to the market.

Market Trends of the Safari Tourism Market

The global safari tourism market is witnessing a significant trend towards sustainable and responsible tourism, driven by an increasingly environmentally conscious consumer base. Travelers are actively seeking safari experiences that prioritize conservation and support local communities, pushing companies to adopt eco-friendly practices. This shift has led to enhanced offerings, including sustainable lodges, wildlife conservation programs, and initiatives that engage with indigenous cultures. Operators are also emphasizing experiential travel, blending adventure with cultural immersion, to deliver more meaningful and authentic experiences. As demand for these conscientious options grows, the industry is adapting to meet the expectations of eco-conscious travelers, ensuring a positive impact on wildlife and communities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Safari Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Adventure Safari
• Private Safari
• Others

Global Safari Tourism Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Safari Resorts & Lodges
• Safari Camps
• Treehouses
• Others

Global Safari Tourism Market Size by Group & CAGR (2025-2032)

• Market Overview
• Friends
• Families
• Couples
• Solos

Global Safari Tourism Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct Booking
• Agents And Affiliates Account
• Marketplace Booking

Global Safari Tourism Market Size & CAGR (2025-2032)

• North America (Type, Accommodation Type, Group, Booking Mode)
  • US
  • Canada
• Europe (Type, Accommodation Type, Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Accommodation Type, Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Accommodation Type, Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Accommodation Type, Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Toyota (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land Rover (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeep (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chevrolet (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kia (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GMC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations