電子商務鞋類市場規模、佔有率及成長分析（依產品類型、性別、材質、通路、價格分佈及地區）－2025-2032 年產業預測

全球電子商務鞋類市場規模預計到 2023 年將達到 1070 億美元，從 2024 年的 1143.8 億美元成長到 2032 年的 1950.7 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 6.9%。

電子商務鞋類市場正呈現強勁成長勢頭，這得益於市場參與者對舒適鞋類的需求不斷成長、健康意識不斷增強以及技術進步。強大的數位付款系統和多樣化的產品系列、全天候客戶支援以及包括信用卡和 PayPal 在內的多種支付方式進一步推動了這一擴張。消費者對優質產品和創新設計的要求越來越高，這導致了對名牌鞋的明顯轉向。然而，對產品品質的擔憂仍然是網路購物購物者面臨的挑戰。亞馬遜、谷歌和萬事達卡等大公司正在投資安全付款解決方案，而耐吉等品牌則利用社群媒體與客戶互動並推廣環保的生產方法。這種動態格局反映了鞋類產業不斷變化的消費者偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

電子商務鞋類市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 跑鞋
• 休閒鞋
• 正裝鞋
• 靴子
• 涼鞋

電子商務鞋類市場規模（按性別和複合年成長率）（2025-2032）

• 市場概覽
• 男性
• 女士
• 孩子

電子商務鞋類市場規模（按材料和複合年成長率） (2025-2032)

• 市場概覽
• 皮革
• 纖維
• 合成
• 橡皮

電子商務鞋類市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 網路零售
• 品牌網站
• 第三方電商平台

電子商務鞋類市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概覽
• 經濟
• 中價位
• 優質的

電子商務鞋類市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nike（USA）
• Adidas（Germany）
• Amazon（USA）
• Zappos（USA）
• ASOS（UK）
• Foot Locker（USA）
• JD Sports（UK）
• Farfetch（UK）
• StockX（USA）
• GOAT（USA）
• Shein（China）
• Alibaba（China）
• PUMA（Germany）
• Skechers（USA）
• Under Armour（USA）
• New Balance（USA）
• Crocs（USA）
• Vans（USA）
• Steve Madden（USA）

結論和建議

Global E-Commerce Footwear Market size was valued at USD 107.0 billion in 2023 and is poised to grow from USD 114.38 billion in 2024 to USD 195.07 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The e-commerce footwear market is on a robust growth trajectory, driven by rising demand for comfortable footwear, increased health consciousness, and technological advancements by market players. Enhanced digital payment systems and a diverse range of products are further propelling this expansion, alongside 24/7 customer support and various payment options, including credit cards and PayPal. Consumers are increasingly seeking high-quality products and innovative designs, with a noticeable shift towards designer footwear. However, concerns about product quality remain a challenge for online shoppers. Major players like Amazon, Google, and Mastercard are investing in secure payment solutions, while brands like Nike are leveraging social media for customer engagement and promoting eco-friendly production practices. This dynamic landscape reflects the evolving consumer preferences within the footwear sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Footwear Market Segments Analysis

Global E-Commerce Footwear Market is segmented by Product Type, Gender, Material, Distribution Channel, Price Range and region. Based on Product Type, the market is segmented into Athletic Footwear, Casual Footwear, Formal Footwear, Boots and Sandals. Based on Gender, the market is segmented into Men, Women and Children. Based on Material, the market is segmented into Leather, Textile, Synthetic and Rubber. Based on Distribution Channel, the market is segmented into Online Retail, Brand Websites and Third-party E-commerce Platforms. Based on Price Range, the market is segmented into Budget, Mid-range and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Footwear Market

The global e-commerce footwear market is experiencing significant growth due to several key factors. Primarily, there is a rising demand for stylish, comfortable, and innovative footwear options. Furthermore, as consumer incomes increase and digital payment methods become more popular, this trend is expected to continue. The expansion of e-commerce platforms in emerging markets, coupled with the availability of diverse footwear products at competitive prices, has further stimulated market growth. Additionally, social media's influence on fashion trends and the growing awareness of the health benefits associated with sports and fitness activities are also contributing to the positive trajectory of the e-commerce footwear market.

Restraints in the Global E-Commerce Footwear Market

The global e-commerce footwear market faces several significant restraints that hinder its growth. A primary concern is the uncertainty surrounding product quality, which can adversely affect customer experiences and lead to decreased sales. Furthermore, delivery-related issues such as delays, damages, and lost packages diminish customer satisfaction and erode trust in e-commerce platforms. Cybersecurity concerns and the threat of online fraud can also deter potential buyers, resulting in lower sales figures. In addition, intense market competition and the prevalence of counterfeit products further complicate the landscape, posing additional challenges to the expansion of the e-commerce footwear sector.

Market Trends of the Global E-Commerce Footwear Market

The global e-commerce footwear market is witnessing a significant shift towards sustainability and ethical production as consumers become more conscious of their environmental footprint. This trend is driving demand for eco-friendly footwear brands that leverage recycled materials and sustainable manufacturing practices. Additionally, the integration of artificial intelligence and machine learning is revolutionizing the shopping experience by providing personalized product recommendations and optimizing supply chain efficiencies. This dual focus on sustainability and technological innovation not only caters to ethically-minded consumers but also enhances operational effectiveness, positioning companies for growth in a competitive landscape increasingly defined by eco-awareness and digital transformation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Commerce Footwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Athletic Footwear
• Casual Footwear
• Formal Footwear
• Boots
• Sandals

Global E-Commerce Footwear Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global E-Commerce Footwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Leather
• Textile
• Synthetic
• Rubber

Global E-Commerce Footwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Brand Websites
• Third-party E-commerce Platforms

Global E-Commerce Footwear Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
• Mid-range
• Premium

Global E-Commerce Footwear Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Material, Distribution Channel, Price Range)
  • US
  • Canada
• Europe (Product Type, Gender, Material, Distribution Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Material, Distribution Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Material, Distribution Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Material, Distribution Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farfetch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StockX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOAT (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shein (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crocs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vans (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steve Madden (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations