窗簾市場規模、佔有率及成長分析（按類型、應用、分銷管道、安裝、技術和地區）－2025-2032 年產業預測

窗簾市場規模預計在 2023 年達到 323 億美元，並從 2024 年的 350.1 億美元成長到 2032 年的 667.5 億美元，預測期內（2025-2032 年）的複合年成長率為 8.4%。

隨著都市化和居住環境的重塑，住宅設計越來越傾向於集體生活，以增強社會和私人空間。這種轉變為專注於住宅和商業領域的市場供應商創造了巨大的商機。窗簾不再僅僅具有功能性，而成為住宅裝飾的重要元素，在商業環境中還具有節能的作用。由於政府採取了旨在促進住宅建設和裝修的舉措，預計市場將會蓬勃發展。例如，英國國家房屋建築委員會 (NHBC) 記錄到英國註冊的新房屋住宅增加了 1%，並計劃在 2025 年將新房屋建設量擴大到每年 30 萬套。美國窗簾市場預計在未來幾年也將穩定成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 原料分析
• 技術分析
• 客戶和購買標準分析

窗簾市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 百葉窗和簾子
• 窗簾和帷幔
• 百葉窗
• 其他

窗簾市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 住宅
• 商業的

窗簾市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 線上
• 離線
  • 超級市場/大賣場
  • 專賣店
  • 多品牌店

窗簾市場規模（依安裝情況及複合年成長率） (2025-2032)

• 市場概覽
• 新建築
• 重建

窗簾市場規模（依技術及複合年成長率） (2025-2032)

• 市場概覽
• 自動的
• 手動的

窗簾市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Hunter Douglas NV（Netherlands）
• Newell Brands Inc.（United States）
• Graber（United States）
• Luxaflex（Netherlands）
• Rollease Acmeda Pty Ltd（Australia）
• Nien Made Enterprise Co. Ltd.（Taiwan）
• Somfy Systems Inc.（France）
• QMotion Advanced Shading Systems（United States）
• Mechoshade Systems LLC（United States）
• Verosol Australia Pty Ltd（Australia）
• Kresta Holdings Limited（Australia）
• Benthin GmbH（Germany）
• Coulisse BV（Netherlands）
• Lotus & Windoware, Inc.（United States）
• Bandalux SA（Spain）
• BTX Intelligent Fashion LLC（United States）
• Window Blind Connection Inc.（United States）
• Hartmann & Forbes, Inc.（United States）
• Grafenthaler Fenster und Sonnenschutz GmbH（Germany）

結論和建議

Window Covering Market size was valued at USD 32.3 billion in 2023 and is poised to grow from USD 35.01 billion in 2024 to USD 66.75 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

As urbanization continues to reshape living environments, there is a growing trend towards homes designed for shared living, leading to enhanced social and private spaces. This shift presents significant opportunities for market vendors focused on both residential and commercial sectors. Window coverings are evolving beyond mere functionality to become crucial elements of home decor, also enhancing energy efficiency in commercial settings. The market is expected to flourish thanks to government initiatives aimed at stimulating home construction and remodeling. For instance, the National House Building Council (NHBC) recorded a 1% rise in new homes registered in the UK, with plans to ramp up construction to 300,000 annually by 2025. The US Window Covering Market is also set to experience steady growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Window Covering market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Window Covering Market Segments Analysis

Global Window Covering Market is segmented by Type, Application, Distribution Channel, Installation, Technology and region. Based on Type, the market is segmented into Blinds & Shades, Curtains & Drapes, Shutters and Others. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Installation, the market is segmented into New Construction and Retrofit. Based on Technology, the market is segmented into Automatic and Manual. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Window Covering Market

In the near future, the demand for window coverings is expected to rise significantly, driven by the growing trend of built, modular, and prefabricated homes. The real estate sector in India has seen a steady upward trajectory, which is likely to fuel the residential market's expansion in the coming years. This growth is further bolstered by governmental initiatives aimed at promoting housing development, as highlighted by the India Brand Equity Foundation (IBEF). Notably, the Indian government's Pradhan Mantri Awas Yojana (PMAY) initiative aims to construct 20 million homes in urban areas by 2022, enhancing the need for effective window coverings.

Restraints in the Window Covering Market

The window covering market faces certain constraints due to the seasonal nature of demand, which tends to spike during specific times of the year, particularly in spring and summer when homeowners are more inclined to undertake improvement projects. This variation in demand poses challenges for manufacturers and retailers, as they must effectively manage inventory levels, production schedules, and sales strategies during the off-peak months when interest may wane. Consequently, the reliance on fluctuating consumer behavior can complicate operational planning and may result in increased costs or missed opportunities for businesses operating in this sector.

Market Trends of the Window Covering Market

The Window Covering market is witnessing a notable trend towards automation and smart solutions, driven by the rising adoption of smart home technologies. Consumers increasingly favor convenience and seamless integration into their daily lives, leading to a surge in demand for motorized blinds, shades, and curtains. These innovative window coverings, which can be controlled remotely via smartphones or connected to broader home automation systems, offer enhanced functionality and energy efficiency. This trend underscores a shift in consumer preferences, where lifestyle comfort and technological integration are paramount, positioning automated and smart window coverings as a key growth area in the industry moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Raw Material Analysis
• Technology Analysis
• Customer And Buying Criteria Analysis

Global Window Covering Market Size by Type & CAGR (2025-2032)

• Market Overview
• Blinds & Shades
• Curtains & Drapes
• Shutters
• Others

Global Window Covering Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Window Covering Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi Brand Stores

Global Window Covering Market Size by Installation & CAGR (2025-2032)

• Market Overview
• New Construction
• Retrofit

Global Window Covering Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Automatic
• Manual

Global Window Covering Market Size & CAGR (2025-2032)

• North America (Type, Application, Distribution Channel, Installation, Technology)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel, Installation, Technology)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel, Installation, Technology)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel, Installation, Technology)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel, Installation, Technology)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hunter Douglas N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graber (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxaflex (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rollease Acmeda Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nien Made Enterprise Co. Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somfy Systems Inc. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QMotion Advanced Shading Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mechoshade Systems LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verosol Australia Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kresta Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benthin GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coulisse B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus & Windoware, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandalux S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BTX Intelligent Fashion LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Window Blind Connection Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hartmann & Forbes, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grafenthaler Fenster und Sonnenschutz GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations