穿戴付款設備市場規模、佔有率及成長分析（按設備、技術、應用和地區）- 2025-2032 年產業預測

預計到 2023 年全球穿戴式付款設備市場規模將達到 573.9 億美元，從 2024 年的 670.9 億美元成長到 2032 年的 2339.7 億美元，預測期內（2025-2032 年）的複合年成長率為 16.9%。

受行動和穿戴式付款解決方案需求不斷成長的推動，主機卡模擬 (HCE) 市場正在快速成長。該技術允許設備透過 NFC 模擬付款卡，而無需身份驗證因素，從而提高交易的速度和便利性。穿戴式付款設備日益普及的推動力是非接觸式付款的接受度不斷提高，而 NFC 技術與電子銀行平台的整合以及部署成本的降低也助長了這一趨勢。全球對數位付款網路的要求進一步加速了付款設備的採用，特別是對於中小型交易而言。再加上行動應用中物聯網、虛擬實境和人工智慧的興起，隨著銀行繼續數位化並整合代幣服務，這一趨勢正在創造巨大的成長機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管格局
• 客戶和購買標準分析
• 專利分析

穿戴付款設備市場規模（依裝置類型及複合年成長率）（2025-2032）

• 市場概覽
• 健身追蹤器
• 智慧型手錶
• 支付腕帶
• 智慧環

穿戴付款設備市場規模（依技術及複合年成長率） (2025-2032)

• 市場概覽
• 近距離場通訊(NFC)
• 無線射頻識別 (RFID)
• QR 圖碼
• 條碼

穿戴付款設備市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 衛生保健
• 零售
• 運輸
• 健身
• 其他

穿戴付款設備市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Apple Inc.（USA）
• Samsung Electronics Co. Ltd.（South Korea）
• Fitbit（Google）（USA）
• Garmin Ltd.（USA）
• Xiaomi Corporation（China）
• Mastercard Inc.（USA）
• Visa Inc.（USA）
• Barclays Plc.（UK）
• PayPal Holdings, Inc.（USA）
• Alibaba Group（China）
• Jawbone（USA）
• Sony Corporation（Japan）
• Huawei Technologies Co., Ltd.（China）
• LG Electronics Inc.（South Korea）
• Fossil Group, Inc.（USA）
• Nymi Inc.（Canada）
• Wirecard AG（Germany）
• Gemalto NV（Netherlands）
• Infineon Technologies AG（Germany）
• Tappy Technologies Ltd.（Hong Kong）

結論和建議

Global Wearable Payments Devices Market size was valued at USD 57.39 billion in 2023 and is poised to grow from USD 67.09 billion in 2024 to USD 233.97 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

The Host Card Emulation (HCE) market is experiencing rapid growth, fueled by escalating demand for mobile and wearable payment solutions. This technology allows devices to emulate payment cards via NFC without needing an authenticated element, enhancing transaction speed and convenience. The surge in popularity for wearable payment devices is driven by the increasing acceptance of contactless payments, supported by the integration of NFC technology into e-banking platforms and decreasing deployment costs. Global mandates for digital payment networks are further accelerating the adoption of payment-enabled devices, particularly for small to medium-sized transactions. Coupled with the rise of IoT, VR, and AI in mobile applications, this trend presents substantial growth opportunities as banks increasingly digitize and integrate card management with token services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable Payments Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable Payments Devices Market Segments Analysis

Global Wearable Payments Devices Market is segmented by Device, Technology, Application and region. Based on Device, the market is segmented into Fitness Trackers, Smart Watches, Payment Wristbands and Smart Rings. Based on Technology, the market is segmented into Near-Field Communication (NFC), Radio Frequency Identification (RFID), QR Codes and Barcodes. Based on Application, the market is segmented into Healthcare, Retail, Transportation, Fitness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable Payments Devices Market

A significant catalyst for the global wearable payments devices market is the rising acceptance of contactless payment methods. With governments worldwide emphasizing digital payment systems, there has been a surge in the use of payment-enabled devices. These wearable payment solutions are especially advantageous for smaller transactions, and the growing implementation of NFC payment technology in mobile devices, along with increased consumer confidence in contactless card usage and the widespread deployment of contactless point-of-sale terminals, is anticipated to generate additional growth prospects. This trend is transforming the payment landscape, offering convenience and efficiency to consumers and merchants alike.

Restraints in the Global Wearable Payments Devices Market

A significant challenge facing the global wearable payments devices market is the apprehension surrounding data security and privacy. These devices often store sensitive information, including credit card details, which renders them appealing targets for cybercriminals. As consumers become more aware of the potential risks linked to wearable payment technology, many are reluctant to embrace it. Furthermore, the absence of uniform security protocols exacerbates consumer confusion and undermines vendor credibility, making it challenging to build trust. Such considerations are anticipated to impede the overall growth and acceptance of wearable payment solutions within the market.

Market Trends of the Global Wearable Payments Devices Market

A notable market trend in the global wearable payments devices sector is the rising incorporation of biometric authentication technology. This advancement includes features like fingerprint and facial recognition, providing a heightened level of security and user convenience compared to traditional methods. The increasing consumer concern around data privacy and security is driving the demand for wearables that leverage biometrics for seamless transactions. Consequently, manufacturers are prioritizing the development and integration of these features into their devices, reflecting a significant shift towards creating more secure, user-friendly payment solutions. This trend underscores a broader movement towards innovative and secure financial transactions in the digital age.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Wearable Payments Devices Market Size by Device & CAGR (2025-2032)

• Market Overview
• Fitness Trackers
• Smart Watches
• Payment Wristbands
• Smart Rings

Global Wearable Payments Devices Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Near-Field Communication (NFC)
• Radio Frequency Identification (RFID)
• QR Codes
• Barcodes

Global Wearable Payments Devices Market Size by Application & CAGR (2025-2032)

• Market Overview
• Healthcare
• Retail
• Transportation
• Fitness
• Others

Global Wearable Payments Devices Market Size & CAGR (2025-2032)

• North America (Device, Technology, Application)
  • US
  • Canada
• Europe (Device, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Device, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Device, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Device, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit (Google) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barclays Plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jawbone (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nymi Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wirecard AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gemalto NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infineon Technologies AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappy Technologies Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations