有機茶市場規模、佔有率和成長分析（按類型、形式、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球有機茶市場規模價值 11 億美元，預計將從 2024 年的 12.2 億美元成長到 2032 年的 28.6 億美元，預測期內（2025-2032 年）的複合年成長率為 11.2%。

飲料市場正在發生變化，越來越多的消費者青睞永續、注重健康的飲料，尤其是有機茶。隨著人們環保和健康意識的增強，對不使用人工農藥、化肥或作物種植的茶葉的需求正在飆升。有機認證確保產品更乾淨、更天然，從而刺激了全球有機茶產業的擴張。由於消費者尋求富含抗氧化劑且不含有害毒素的機能飲料，因此健康益處至關重要。這一趨勢與向有機治療和主動健康管理的更廣泛轉變相一致。永續性也是一個關鍵因素，消費者關注環境影響並在茶葉種植、公平貿易和永續包裝方面提倡環保做法。隨著這一趨勢的發展，有機茶正成為注重健康和環保的消費者的首選。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 客戶和購買標準分析
• 原料分析
• 專利分析

有機茶市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 紅茶
• 綠茶
• 其他

有機茶市場規模：依形式及複合年成長率（2025-2032）

• 市場概況
• 茶包
• 活頁
• 散粉
• 可以直接飲用
• 其他

有機茶市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場/大賣場
• 便利商店
• 專賣店
• 網路零售

有機茶市場規模：按地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• McLeod Russel（India）
• Mountain Rose Herbs（United States）
• Pussimbing Tea Estate（India）
• Caykur（Turkey）
• Ito En（Japan）
• Yamamotoyama（Japan）
• Chamong Group（India）
• Dilmah Tea（Sri Lanka）
• Numi Organic Tea（United States）
• Traditional Medicinals（United States）
• Yogi Tea（United States）
• Clipper Teas（United Kingdom）
• Pukka Herbs（United Kingdom）
• Rishi Tea & Botanicals（United States）
• The Republic of Tea（United States）
• Zhena's Gypsy Tea（United States）
• Harney & Sons（United States）
• Teatulia Organic Teas（Bangladesh）
• The Tea Spot（United States）
• Art of Tea（United States）

結論和建議

Global Organic Tea Market size was valued at USD 1.1 billion in 2023 and is poised to grow from USD 1.22 billion in 2024 to USD 2.86 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The beverage landscape is evolving, with consumers increasingly favoring sustainable and health-conscious options, especially organic tea. Demand for teas free from artificial pesticides, fertilizers, and GMOs is soaring as environmental and health awareness rises. Organic certification provides assurance of cleaner, natural products, fueling the global organic tea industry's expansion. Health benefits are pivotal, as consumers seek functional drinks rich in antioxidants and devoid of harmful toxins. This trend aligns with a broader shift towards organic healing and proactive health management. Sustainability is another critical factor, with consumers mindful of their environmental impact, pushing for eco-friendly practices in tea cultivation, fair trade, and sustainable packaging. As this trend flourishes, organic tea stands out as a preferred choice for health-focused, eco-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Tea Market Segments Analysis

Global Organic Tea Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Black Tea, Green Tea and Others. Based on Form, the market is segmented into Tea Bags, Loose Leaves, Loose Powder, Ready-to-drink and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Organic Tea Market

The expansion of the global organic tea market is primarily fueled by the rising interest in health and wellness among consumers worldwide. As individuals become more health-conscious, they increasingly seek beverages that offer functional advantages such as antioxidants, weight management, and improved digestion. Organic tea, renowned for its natural qualities and absence of harmful chemicals, satisfies this demand for healthier options. This shift towards prioritizing personal well-being is inspiring many to incorporate organic tea into their daily routines, further propelling the market's growth and establishing it as a popular choice for health-oriented consumers seeking quality beverages.

Restraints in the Global Organic Tea Market

A significant challenge facing the global organic tea market is the limited availability of organic raw materials. The stringent requirements for organic certification make it difficult for many tea producers to meet the necessary standards, leading to a scarcity of land dedicated to organic tea cultivation. This limitation not only restricts the growth potential of the market but also causes fluctuations in pricing, as the supply of certified organic tea is inconsistent. Consequently, the combination of rigorous certification processes and the small proportion of land devoted to organic practices hinders sustainable growth within the market.

Market Trends of the Global Organic Tea Market

The Global Organic Tea market is experiencing a significant surge driven by rising consumer demand for wellness-boosting products. As health-conscious consumers seek organic teas that provide benefits like improved digestion, detoxification, and immune support, there is a notable shift towards functional teas enriched with various herbs, fruits, and spices. This trend aligns with the broader wellness movement, propelling the market's growth as individuals prioritize natural, health-enhancing options in their dietary choices. Companies are responding by innovating their product lines to include herbal blends and functional ingredients, ensuring they meet the evolving preferences of health-oriented consumers, thus expanding market potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Organic Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black Tea
• Green Tea
• Others

Global Organic Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tea Bags
• Loose Leaves
• Loose Powder
• Ready-to-drink
• Others

Global Organic Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

Global Organic Tea Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McLeod Russel (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Rose Herbs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pussimbing Tea Estate (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caykur (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamamotoyama (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chamong Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Tea (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traditional Medicinals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clipper Teas (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pukka Herbs (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rishi Tea & Botanicals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhena's Gypsy Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teatulia Organic Teas (Bangladesh)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Tea Spot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Art of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations