4K 電視市場規模、佔有率和成長分析（按技術、螢幕大小、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

預計2023年全球 4K 電視市場規模將達到 2,403 億美元，將從 2024 年的 2,600 億美元成長到 2032 年的 4,884.3 億美元，預測期內（2025-2032 年）的複合年成長率為 8.2%。

全球 4K 電視市場的未來主要取決於消費者對更高解析度顯示器的需求。隨著技術的進步，觀眾要求透過超高清 (UHD) 內容（包括串流媒體服務、遊戲和高品質作品）體驗身臨其境的故事講述。 4K 電視融入智慧功能，使其更具吸引力。此外，生產流程的提升和產量的增加導致價格不斷下降，使得4K電視能夠被更廣泛的人群接受，從而進一步提高4K電視的普及率。由於消費者希望在家中獲得影院般的體驗，對更大螢幕大小的需求也在成長。這些因素與廣色域 (WCG) 和高動態範圍 (HDR) 等進步相結合，形成了充滿活力且競爭激烈的市場格局。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 客戶和購買標準分析

4K 電視市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• OLED（有機發光二極體）顯示器
• 量子點

4K 電視市場規模（依螢幕大小及複合年成長率） (2025-2032)

• 市場概況
• 55 英吋或更小
• 55 至 65 英寸
• 65 英吋或以上

4K 電視市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 網路商店

4K 電視市場規模（依最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 住宅
• 商業的
• 其他

4K 電視市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• Sony Corporation（Japan）
• Panasonic Corporation（Japan）
• TCL Technology（China）
• Hisense Group（China）
• Skyworth Group（China）
• Vizio Inc.（USA）
• Sharp Corporation（Japan）
• Philips（Netherlands）
• Toshiba Corporation（Japan）
• Haier Group（China）
• Changhong（China）
• JVC（Japan）
• Mitsubishi Electric（Japan）
• Grundig（Germany）
• Loewe Technology（Germany）
• Bang & Olufsen（Denmark）
• Vestel（Turkey）
• Funai Electric（Japan）

結論和建議

Global 4K TV Market size was valued at USD 240.3 billion in 2023 and is poised to grow from USD 260.0 billion in 2024 to USD 488.43 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

Significant trends are shaping the future of the global 4K TV market, driven mainly by consumer demand for higher-resolution displays. As technology advances, viewers increasingly seek immersive storytelling through ultra-high definition (UHD) content, including streaming services, gaming, and high-quality productions. The integration of smart features into 4K TVs further enhances their appeal. Additionally, ongoing price reductions, spurred by improved manufacturing processes and increased production, have made 4K TVs accessible to a broader demographic, boosting adoption rates. The demand for larger screen sizes is also rising, as consumers want a cinematic experience at home. Coupled with advancements like Wide Color Gamut (WCG) and High Dynamic Range (HDR), these factors contribute to a vibrant and competitive market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global 4K TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global 4K TV Market Segments Analysis

Global 4K TV Market is segmented by Technology, Screen Size, Distribution Channel, End User and region. Based on Technology, the market is segmented into OLED (Organic Light Emitting Diode) Display and Quantum Dot. Based on Screen Size, the market is segmented into Below 55 Inches, 55-65 Inches and Above 65 Inches. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets and Online Stores. Based on End User, the market is segmented into Residential, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global 4K TV Market

One of the primary drivers propelling the growth of the global 4K TV market is the rising popularity of immersive viewing experiences. As consumers increasingly transition from Full HD to 4K televisions, they are drawn by superior image quality, enhanced detail, and more vibrant colors. This trend is bolstered by the expanding array of streaming services, advancements in gaming technologies, and an overall increase in disposable income among consumers. Together, these factors create a compelling case for individuals to invest in 4K televisions, contributing significantly to the market's upward trajectory and widespread adoption.

Restraints in the Global 4K TV Market

While the global 4K TV market is experiencing growing demand, several constraints hinder its full potential. One significant limitation is the limited availability of genuine 4K content, as many broadcasters and streaming platforms continue to use upscaled Full HD material. Furthermore, the high bandwidth requirements for streaming 4K content pose challenges, particularly in regions with slower internet speeds, which prevents consumers from fully enjoying the advantages of their 4K televisions. As a result, the combination of these factors restricts the overall growth and adoption of 4K technology in various markets worldwide, impacting consumer experiences and market expansion.

Market Trends of the Global 4K TV Market

The Global 4K TV market is witnessing significant growth driven by the rising demand for advanced smart features. Consumers are increasingly seeking seamless and interactive viewing experiences, prompting manufacturers to innovate with integrated voice assistants, diverse streaming services, and AI-driven content recommendations. This trend reflects a shift from traditional television to more versatile, feature-rich models that cater to the modern viewer's expectations for connectivity and convenience. As consumers become more tech-savvy, the integration of smart technologies into 4K TVs is set to enhance user engagement and satisfaction, positioning 4K TVs as a staple in households worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global 4K TV Market Size by Technology & CAGR (2025-2032)

• Market Overview
• OLED (Organic Light Emitting Diode) Display
• Quantum Dot

Global 4K TV Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Below 55 Inches
• 55-65 Inches
• Above 65 Inches

Global 4K TV Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Online Stores

Global 4K TV Market Size by End User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
• Others

Global 4K TV Market Size & CAGR (2025-2032)

• North America (Technology, Screen Size, Distribution Channel, End User)
  • US
  • Canada
• Europe (Technology, Screen Size, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Screen Size, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Screen Size, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Screen Size, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changhong (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grundig (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loewe Technology (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funai Electric (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations