干邑白蘭地市場規模、佔有率和成長分析（按等級、類型、分銷管道和地區）- 2025-2032 年行業預測

2023 年干邑白蘭地市場規模價值為 44.5 億美元，預計將從 2024 年的 46.1 億美元成長到 2032 年的 60.6 億美元，預測期內（2025-2032 年）的複合年成長率為 3.5%。

全球干邑白蘭地市場正在經歷顯著成長，主要原因是新興國家可支配收入的提高推動了消費者對高檔酒精飲料的支出。千禧世代的體驗式飲酒趨勢和對手工產品日益成長的偏好進一步推動了這個市場的發展。雖然現有品牌的創新行銷策略和多樣化產品陣容正在吸引新客戶，但透過細緻的蒸餾過程和熟練調酒師的專業技術創造的干邑白蘭地的卓越品質，使其成為鑑賞家的奢華選擇。干邑白蘭地的獨特性、傳統性和收藏價值相結合，增強了它的稀有性和吸引力。此外，製造商也正在透過獨特的陳化技術和口味進行創新，以吸引更廣泛的消費者，從而支持市場的持續擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

干邑白蘭地市場規模（依等級分類）及複合年成長率（2025-2032 年）

• 市場概況
• VS
• VSOP
• 其他

干邑白蘭地市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 價值
• 優質的
• 高階溢價
• 超保費

干邑白蘭地市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概況
• On-Trade
• Off-Trade

干邑白蘭地市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• LVMH Moet Hennessy Louis Vuitton（France）
• Remy Cointreau（France）
• Pernod Ricard（France）
• Diageo plc（United Kingdom）
• Brown-Forman Corporation（United States）
• Constellation Brands, Inc.（United States）
• MGP Ingredients, Inc.（United States）
• Luzhou Laojiao Co., Ltd.（China）
• Kweichow Moutai Co., Ltd.（China）
• Wuliangye Yibin Co., Ltd.（China）
• Camus Cognac（France）
• Thomas Hine & Co.（France）
• Maison Ferrand（France）
• Cognac Meukow（France）
• Louis Royer（France）
• Courvoisier SAS（France）
• Zino Davidoff Group（Switzerland）
• E. Remy Martin & Co.（France）
• Hennessy（France）
• Kelt Cognac（France）

結論和建議

Cognac Market size was valued at USD 4.45 billion in 2023 and is poised to grow from USD 4.61 billion in 2024 to USD 6.06 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global cognac market is experiencing significant growth, driven primarily by rising disposable incomes in emerging economies that enhance consumer spending on premium alcoholic beverages. The trend towards "experiential drinking" and the increasing preference for artisanal products among millennials further bolster this market. Innovative marketing strategies and diverse offerings from established brands attract new customers, while the exceptional quality of cognac-resulting from meticulous distillation processes and the expertise of master blenders-positions it as a luxury choice for enthusiasts. The exclusivity, heritage, and collectible nature of cognac heighten its appeal, combining rarity with desirability. Additionally, manufacturers are innovating with unique aging techniques and flavor profiles, catering to a broader audience and driving ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cognac market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cognac Market Segments Analysis

Global Cognac Market is segmented by Grade, Type, Distribution Channel and region. Based on Grade, the market is segmented into V.S., V.S.O.P. and Others. Based on Type, the market is segmented into Value, Premium, High-end Premium and Super Premium. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cognac Market

The cognac market is witnessing significant growth driven by a surge in consumer interest in premium and luxury alcoholic beverages. As disposable incomes rise, particularly in regions like North America and Asia-Pacific, there is an increasing willingness among consumers to invest in higher-quality products. This evolving trend is propelling the market forward, enhancing the demand for aged cognac varieties such as XO (Extra Old) and VSOP (Very Superior Old Pale). As consumers seek refined and superior drinking experiences, the cognac market is positioned for continued expansion, reflecting an evolving palate and an appreciation for excellence in spirits.

Restraints in the Cognac Market

The cognac market faces significant challenges due to competition from other premium spirits such as whiskey, rum, and vodka. These alternatives possess comparable qualities and appeal to a broad consumer audience, posing a substantial threat to cognac's market share. As consumers in emerging economies increasingly opt for these substitutes, the demand for cognac is likely to diminish, putting additional pressure on its market presence. Consequently, the rise of these competing spirits is expected to limit cognac's growth potential in the global market, making it essential for producers to address these competitive pressures to maintain their relevance.

Market Trends of the Cognac Market

The Cognac market is witnessing a significant surge in online sales driven by the rise of e-commerce platforms, which are transforming consumer purchasing behaviors. With limited-edition and exclusive Cognacs now easily accessible online, consumers can explore a variety of products with detailed information at their fingertips. This trend is particularly appealing to younger, tech-savvy demographics who prefer the convenience of shopping from home, expanding the market's reach beyond traditional brick-and-mortar boutiques. As a result, brands are tapping into this digital landscape to boost visibility, engage with emerging consumer segments, and capitalize on the evolving landscape of alcohol sales.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cognac Market Size by Grade & CAGR (2025-2032)

• Market Overview
• V.S.
• V.S.O.P.
• Others

Global Cognac Market Size by Type & CAGR (2025-2032)

• Market Overview
• Value
• Premium
• High-end Premium
• Super Premium

Global Cognac Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Cognac Market Size & CAGR (2025-2032)

• North America (Grade, Type, Distribution Channel)
  • US
  • Canada
• Europe (Grade, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Grade, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Grade, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Grade, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luzhou Laojiao Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kweichow Moutai Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wuliangye Yibin Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camus Cognac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Hine & Co. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maison Ferrand (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognac Meukow (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Louis Royer (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Courvoisier S.A.S. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zino Davidoff Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. Remy Martin & Co. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hennessy (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kelt Cognac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations