行動應用安全市場規模、佔有率和成長分析（按解決方案、部署、公司規模、行業垂直和地區）- 2025-2032 年行業預測

行動應用安全市場規模預計到2023年將達到26億美元，從2024年的32.3億美元成長到2032年的184.2億美元，預計在預測期內（2025-2032年）的複合年成長率為24.3%。

由於智慧型手機和平板電腦憑藉其便攜性和多功能性而越來越受歡迎，取代了傳統電腦，行動應用安全市場正在經歷顯著的成長。雖然行動裝置已成為通訊、媒體消費和線上商務的必需品，但由於惡意軟體攻擊的增加，它們也帶來了更大的安全風險。向 BYOD（自帶設備）政策的轉變加劇了這種風險，需要強大的安全解決方案。儘管存在部署成本高和缺乏安全意識等挑戰，但市場正受益於人工智慧和機器學習的進步，從而增強威脅偵測和漏洞管理。此外，政府推動數位交易的舉措進一步增加了對安全的需求，刺激市場在未來幾年實現顯著成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 專利分析
• 技術分析

行動應用安全市場規模（按解決方案和複合年成長率） (2025-2032)

• 市場概況
• 軟體
• 服務
  • 託管服務
  • 專業服務
  • 諮詢
  • 一體化
  • 支援和維護

行動應用安全市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 雲
• 本地

行動應用安全市場規模（依公司規模及複合年成長率） (2025-2032)

• 市場概況
• 中小型企業
• 大型企業

行動應用安全市場規模（依垂直產業分類）及複合年成長率（2025-2032）

• 市場概況
• BFSI
• 通訊和 IT
• 零售
• 衛生保健
• 教育
• 運輸和物流
• 製造業
• 政府
• 其他

行動應用安全市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM（US）
• Synopsys（US）
• Rapid7（US）
• Appdome（US）
• OneSpan（US）
• NowSecure（US）
• Lookout（US）
• Pradeo（France）
• Promon（Norway）
• GuardSquare（Belgium）

結論和建議

Mobile Application Security Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 3.23 billion in 2024 to USD 18.42 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The Mobile Application Security Market is experiencing significant growth, driven by the rising popularity of smartphones and tablets over traditional computers due to their portability and multifunctional capabilities. As mobile devices become essential for messaging, media consumption, and online transactions, they also present increased security risks, highlighted by growing incidences of malware attacks. The shift towards Bring Your Own Device (BYOD) policies amplifies this risk, necessitating robust security solutions. Despite challenges such as high implementation costs and a lack of security awareness, the market is benefiting from advancements in artificial intelligence and machine learning, which enhance threat detection and vulnerability management. Moreover, government initiatives promoting digital transactions create further demand for security, positioning the market for substantial growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Application Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Application Security Market Segments Analysis

Global Mobile Application Security Market is segmented by Solution, Deployment, Enterprise Size, Vertical and region. Based on Solution, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Vertical, the market is segmented into BFSI, Telecom and IT, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Application Security Market

The mobile application security market is facing obstacles primarily due to the difficulties encountered by small and medium enterprises (SMEs), which are largely tied to limited resources and financial constraints. Many SMEs do not have the required expertise or means to deploy effective security and vulnerability management tools on their mobile devices, leaving their applications vulnerable to various security threats. These financial limitations further complicate their ability to invest in comprehensive mobile application security solutions. Consequently, the relatively low uptake of security measures among SMEs slows the overall growth of the mobile application security market, creating a significant impact on its expansion potential.

Restraints in the Mobile Application Security Market

The mobile application security market faces significant challenges due to the limitations experienced by small and medium enterprises (SMEs), which primarily stem from restricted resources and financial constraints. These SMEs often struggle to acquire the essential tools and expertise needed for effective security and vulnerability management on their mobile devices. Consequently, this lack of capacity hinders their ability to protect mobile applications from potential security threats. Additionally, financial challenges further complicate efforts to invest in robust mobile application security solutions. As a result, the limited adoption of these security measures among SMEs poses a substantial barrier to overall market growth.

Market Trends of the Mobile Application Security Market

The Mobile Application Security market is witnessing a robust trend driven by the escalating dependency on mobile apps across industries. As businesses and consumers alike embrace mobile technology for transactions, communications, and personal information management, the demand for comprehensive security solutions is surging. Organizations are prioritizing mobile application security to safeguard sensitive data against cyber threats, enhance compliance with regulations, and maintain user confidence. Innovations such as AI-driven security measures, threat analytics, and automated vulnerability assessments are becoming standard, reflecting a proactive approach to mitigating risks. This market trend underscores a critical shift towards prioritizing security in the mobile-first landscape of the digital economy.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Mobile Application Security Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting
  • Integration
  • Support and Maintenance

Global Mobile Application Security Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Mobile Application Security Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Mobile Application Security Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecom and IT
• Retail
• Healthcare
• Education
• Transportation and Logistics
• Manufacturing
• Government
• Others

Global Mobile Application Security Market Size & CAGR (2025-2032)

• North America (Solution, Deployment, Enterprise Size, Vertical)
  • US
  • Canada
• Europe (Solution, Deployment, Enterprise Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Deployment, Enterprise Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Deployment, Enterprise Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Deployment, Enterprise Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synopsys (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapid7 (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appdome (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NowSecure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lookout (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pradeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Promon (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GuardSquare (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations