個人護理電器市場規模、佔有率和成長分析，按產品類型、消費群組、電源、價格分佈、分銷管道、最終用途和地區 - 行業預測 2025-2032

2023 年全球個人護理用具市場規模價值 232.6 億美元，預計將從 2024 年的 244 億美元成長到 2032 年的 357.8 億美元，預測期內（2025-2032 年）的複合年成長率為 4.9%。

由於多種關鍵因素的共同作用，個人護理用具市場正在經歷強勁成長。發展中地區職業女性數量的不斷成長在這一擴張中發揮關鍵作用，同時對男性美容工具的需求也不斷成長，這反映了人們美容標準的變化和意識的提高。特別是護髮設備的技術進步正在提高性能和用戶滿意度，進一步激發市場活力。隨著可支配收入的增加，消費者在自我護理上的支出也越來越多，刺激市場進一步成長。作為回應，個人護理品牌正在積極推行創新產品開發、併購和地理擴張等策略性舉措，以加強其市場影響力並確保在這個充滿活力的舉措中的永續發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

個人護理電器市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 刮鬍和除毛設備
  • 電動剃刀
  • 修剪器和除毛器
  • IPL 除毛儀
  • 其他（鼻毛和耳毛修剪器）
• 美髮工具
  • 吹風機
  • 直髮器
  • 捲髮棒和捲髮棒
  • 剪髮器和修剪器
• 口腔清潔用品設備
  • 電動牙刷
  • 水牙線
  • 美白設備
• 護膚器具
  • 抗衰老設備
  • 微電流
  • LED 光療
  • 高頻治療儀
  • 潔顏工具
  • 臉部按摩
  • 其他（超音波毛孔清潔儀）
• 按摩及放鬆設備
  • 促進頭髮生長
  • 足部和腿部按摩器
  • 電動身體按摩器
  • 肌肉按摩槍
• 其他

個人護理電器市場規模（依消費群組分類）及複合年成長率（2025-2032 年）

• 市場概況
• 男性
• 女士
• 男女通用的

個人護理電器市場規模（按來源和複合年成長率）（2025-2032）

• 市場概況
• 有線
• 無線

個人護理電器市場規模（按價格分佈和複合年成長率） (2025-2032)

• 市場概況
• 在預算之內
• 價格分佈
• 高價格分佈

個人護理電器市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上管道
  • 電子商務平台
  • 公司網站
• 線下通路
  • 專賣店
  • 超級市場和大賣場
  • 百貨公司

個人護理電器市場規模（按最終用途和複合年成長率分類）（2025-2032 年）

• 市場概況
• 住宅
• 商業的

個人護理電器市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（United States）
• Koninklijke Philips NV（Netherlands）
• Panasonic Corporation（Japan）
• Spectrum Brands, Inc.（United States）
• Groupe SEB（France）
• Conair Corporation（United States）
• Helen of Troy Limited（Bermuda）
• Lion Corporation（Japan）
• Havells India Ltd.（India）
• Colgate-Palmolive Company（United States）
• Johnson & Johnson（United States）
• The Estee Lauder Companies Inc.（United States）
• Natura & Co（Brazil）
• Andis Company（United States）
• Wahl Clipper Corporation（United States）
• SharkNinja Operating LLC（United States）
• Dyson Ltd（United Kingdom）
• BaByliss（France）

結論和建議

Global Personal Care Appliances Market size was valued at USD 23.26 billion in 2023 and is poised to grow from USD 24.4 billion in 2024 to USD 35.78 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The personal care electrical appliances market is experiencing significant growth, driven by a combination of key factors. The rise of working women in developing regions plays a crucial role in this expansion, alongside a growing demand for grooming tools among men, reflecting a shift in beauty standards and increased awareness. Technological advancements, particularly in hair care devices, enhance performance and user satisfaction, further energizing the market. With disposable incomes rising, consumers are likely to spend more on self-care, fueling further growth. In response, personal care brands are actively pursuing strategic initiatives, including innovative product development, mergers and acquisitions, and geographic expansion, all aimed at reinforcing market presence and ensuring sustained progress in this vibrant sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Personal Care Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Personal Care Appliances Market Segments Analysis

Global Personal Care Appliances Market is segmented by Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use and region. Based on Product Type, the market is segmented into Shaving & hair removal appliances, Hair Styling Appliances, Oral Care appliances, Skin Care Appliances, Massage & Relaxation Appliances and Others. Based on Consumer Group, the market is segmented into Men, Women and Unisex. Based on Power Supply, the market is segmented into Corded and Cordless. Based on Price Range, the market is segmented into Budget, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online channels and Offline Channels. Based on End Use, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Personal Care Appliances Market

The Global Personal Care Appliances market is significantly propelled by impactful marketing strategies and endorsements from celebrities and influencers. Such promotional efforts are essential for enhancing consumer awareness about these products, subsequently stimulating demand. By leveraging the credibility and reach of well-known figures, brands can create compelling narratives that resonate with potential buyers, making personal care appliances more appealing. This combination of strategic marketing and influential endorsements not only highlights the benefits and innovations of the appliances but also fosters a deeper connection with consumers, ultimately driving growth in the market as more individuals seek effective personal care solutions.

Restraints in the Global Personal Care Appliances Market

The Global Personal Care Appliances market faces significant challenges due to the incorporation of electronic and electrical components in these devices. This integration can lead to safety and reliability issues, which may undermine consumer trust and confidence in the products. As potential buyers become increasingly aware of these risks, they may hesitate to invest in personal care appliances, ultimately impacting market growth. To address these concerns, manufacturers must prioritize stringent safety standards and improve the dependability of their offerings, ensuring that consumers feel secure and assured in their purchases. Such measures are essential for fostering long-term success in this competitive market.

Market Trends of the Global Personal Care Appliances Market

The Global Personal Care Appliances market is witnessing a significant upward trend, propelled by escalating awareness and prioritization of personal grooming and wellness. Consumers are increasingly investing in a variety of personal care devices, such as hair dryers, electric shavers, and skincare devices, reflecting a shift towards self-care routines integrated into daily life. This growing emphasis on well-being is not only fostering innovation in product designs and functionalities but also expanding market opportunities across diverse demographics. Additionally, the proliferation of social media and beauty influencers further fuels consumer interest, positioning personal care appliances as essential tools for enhancing individual grooming standards and overall health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Personal Care Appliances Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Shaving & hair removal appliances
  • Electric shavers
  • Trimmers & epilators
  • IPL hair removal devices
  • Other (nose & ear trimmers)
• Hair Styling Appliances
  • Hair dryers
  • Hair straighteners
  • Curling irons and wands
  • Hair clippers and trimmers
• Oral Care appliances
  • Electric toothbrushes
  • Water flossers
  • Whitening devices
• Skin Care Appliances
  • Anti-aging devices
  • Microcurrent
  • LED light therapy
  • Radiofrequency treatment devices
  • Facial cleansing tools
  • Facial massagers
  • Other (ultrasonic pore extractors)
• Massage & Relaxation Appliances
  • Hair growth stimulation
  • Foot and leg massagers
  • Electric body massagers
  • Muscle massage guns
• Others

Global Personal Care Appliances Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Personal Care Appliances Market Size by Power Supply & CAGR (2025-2032)

• Market Overview
• Corded
• Cordless

Global Personal Care Appliances Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
• Mid-Range
• Premium

Global Personal Care Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online channels
  • E-commerce platforms
  • Company Websites
• Offline Channels
  • Specialty stores
  • Supermarkets and hypermarkets
  • Department stores

Global Personal Care Appliances Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Personal Care Appliances Market Size & CAGR (2025-2032)

• North America (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helen of Troy Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Havells India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SharkNinja Operating LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaByliss (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations