小麥草產品市場規模、佔有率和成長分析（按產品、類別、分佈和地區）- 2025-2032 年產業預測

2023 年全球小麥草產品市場規模價值為 1.902 億美元，預計將從 2024 年的 2.0332 億美元成長到 2032 年的 3.4674 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

隨著人們越來越意識到小麥草的健康益處，以及受健康趨勢影響人們轉向綠色食品，小麥草市場預計將會成長。新冠疫情增加了對潔淨標示、天然和機能性食品的需求，從而導致人們對小麥草等營養豐富的產品的興趣激增。根據手工麵包師協會的分析，近三分之一的麵包店會員預測植物性超級食品將會興起。此外，人口老化也導致消費量增加，越來越多的 60 歲以上的消費者尋求能夠改善血液循環的產品。據估計，全世界有 5.37 億人患有糖尿病，預計這一數字還會繼續成長，小麥草粉的抗糖尿病特性使其成為有吸引力的選擇。此外，它還能有效減輕乳癌患者化療的副作用，並擴大治療的可能性。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析

小麥草產品市場規模（依產品分類）

• 市場概況
• 小麥草汁
• 小麥草粉
• 其他

小麥草產品市場規模（按類別）

• 市場概況
• 有機的
• 傳統的

小麥草產品市場規模（依分佈）

• 市場概況
• 基於商店
  • 超級市場和大賣場
  • 便利商店
  • 其他
• 無店鋪

小麥草產品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• NOW Foods（US）
• Synergy Natural（US）
• Navitas Organics（US）
• MyProtein（UK）
• Naturya Limited（UK）
• Amazing Grass（US）
• Kapiva（India）
• Key Developments
• Terrasoul Superfoods（US）
• Nutriblade（US）
• Girmes Wheatgrass（Germany）
• E-Phamax（UK）
• Nature Bell（India）
• Dr. Berg（US）
• Sunfood（US）
• Vibrant Health（US）
• Gaia Herbs（US）
• Healthforce Nutritionals（US）

結論和建議

Global Wheatgrass Products Market size was valued at USD 190.2 million in 2023 and is poised to grow from USD 203.32 million in 2024 to USD 346.74 million by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Anticipated growth in the wheatgrass market is driven by increasing awareness of its health benefits and a shift towards green foods influenced by wellness trends. The COVID-19 pandemic heightened demand for clean-label, natural, and functional foods, leading to a surge in interest for nutrient-dense products like wheatgrass. Insights from the Craft Bakers Association indicate that nearly one-third of baker members foresee a rise in plant-based superfoods. Additionally, the aging population is contributing to increased consumption, especially among individuals over 60 seeking benefits for blood circulation. With diabetes affecting an estimated 537 million people globally and projected to rise, wheatgrass powder's anti-diabetic properties make it an appealing option. Furthermore, its benefits in mitigating chemotherapy side effects in breast cancer patients highlight its expanding therapeutic potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wheatgrass Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wheatgrass Products Market Segments Analysis

Global Wheatgrass Products Market is segmented by Product, Category, Distribution and region. Based on Product, the market is segmented into Wheatgrass juice, Wheatgrass powder and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Store-based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is being propelled by a growing recognition of the numerous health benefits associated with wheatgrass, including its rich nutrient profile, detoxifying effects, and potential to combat various diseases. As consumers become more health-conscious, they are increasingly inclined to seek out natural and organic options that can enhance their overall wellness. This shift in consumer preferences is significantly boosting the demand for wheatgrass products, as individuals look for effective ways to incorporate this superfood into their diets for improved vitality and health. The trend reflects a wider movement towards healthier lifestyles and holistic wellness solutions.

Restraints in the Global Wheatgrass Products Market

Despite the growing awareness of wheatgrass, it remains considerably lesser-known compared to other health foods. Many potential consumers may be unaware of wheatgrass and its associated health benefits, which could hinder the expansion of the Global Wheatgrass Products market. To address this limitation, it is essential to implement effective marketing strategies and educational initiatives aimed at informing the public about the advantages of incorporating wheatgrass into their diets. By enhancing consumer knowledge and understanding, the market could see significant growth and increased demand for wheatgrass products as more individuals recognize its potential health benefits.

Market Trends of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is witnessing a significant uptrend driven by the rising consumer demand for organic and natural food alternatives. As health-conscious individuals increasingly prioritize clean eating, there is a growing preference for wheatgrass products that are derived from organically cultivated sources, free from pesticides and synthetic additives. This shift reflects a broader market movement towards sustainability and holistic wellness, prompting manufacturers to innovate and create pure, nutrient-rich wheatgrass offerings. Additionally, the incorporation of wheatgrass into various health supplements, smoothies, and snack products aligns with consumers' desire for convenience and health benefits, further propelling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wheatgrass Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Wheatgrass juice
• Wheatgrass powder
• Others

Global Wheatgrass Products Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Wheatgrass Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Store-based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Others
• Non-store based

Global Wheatgrass Products Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution)
  • US
  • Canada
• Europe (Product, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• NOW Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synergy Natural (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyProtein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazing Grass (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapiva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Terrasoul Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutriblade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girmes Wheatgrass (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E-Phamax (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Bell (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Berg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vibrant Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Healthforce Nutritionals (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations