膳食補充劑市場規模、佔有率和成長分析（按產品、消費群組、配方、銷售管道、應用和地區）- 2025-2032 年行業預測

預計到 2023 年全球膳食補充劑市場規模將達到 4,754.3 億美元，從 2024 年的 5,053.8 億美元成長到 2032 年的 8,239.2 億美元，預測期內（2025-2032 年）的複合年成長率為 6.3%。

全球增強免疫力食品和膳食補充劑市場經歷了顯著成長，這主要是由於 COVID-19 大流行期間人們健康意識的增強以及糖尿病和心血管疾病等慢性病患病率的上升。需求激增的原因是開發中國家政府為對抗營養不良所做的努力。此外，電子商務平台的擴張極大地改善了產品的獲取管道，使產品能夠接觸到多個人口統計數據的多樣化消費者群體。植物來源產品和軟糖、可溶解錠劑等創新形式的趨勢反映了消費者對美味和有效補充劑的偏好的改變。總體而言，隨著企業不斷創新以滿足消費者對健康和保健日益成長的興趣，市場有望繼續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

營養補充品市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 運動營養
  • 運動補品
  • 蛋白質補充劑
  • 蛋白質
  • 大豆蛋白
  • 豌豆蛋白
  • 扁豆蛋白
  • 大麻蛋白
  • 酪蛋白
  • 藜麥蛋白質
  • 乳清蛋白
  • 乳清隔離群蛋白
  • 乳清蛋白濃縮物
  • 維他命
  • 礦物
  • 鈣
  • 鉀
  • 鎂
  • 鐵
  • 鋅
  • 胺基酸
  • BCAA
  • 精胺酸
  • 天門冬胺酸
  • 麩醯胺酸
  • BETA-丙氨酸
  • 肌酸
  • 左旋肉鹼
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 麥芽糊精
  • 葡萄糖
  • 糯玉米
  • 卡寶林
  • 排毒補充品
  • 電解質
  • 其他
  • 運動飲料
  • 等滲透壓的
  • 低滲透壓性
  • 高滲透壓性
  • 運動食品
  • 蛋白質棒
  • 能量棒
  • 蛋白質凝膠
  • 代餐
  • 減重產品
• 脂肪燃燒器
  • 綠茶
  • 纖維
  • 蛋白質
  • 綠咖啡
  • 其他
• 營養補充品
  • 維他命
  • 綜合維他命
  • 維生素A
  • 維生素B
  • 維生素C
  • 維生素 D
  • 維生素E
  • 礦物
  • 酵素
  • 胺基酸
  • 共軛亞麻油酸
  • 其他
• 機能性食品和飲料
  • 益生菌
  • Omega-3
  • 其他

膳食補充劑市場規模（以消費群組分類）及複合年成長率（2025-2032 年）

• 市場概況
• 嬰兒
• 孩子
• 成人
  • 年齡範圍：21-30
  • 年齡範圍：31-40歲
  • 年齡層：41-50歲
  • 年齡層：51-65歲
• 懷孕期間
• 老年人

膳食補充劑市場規模（按配方和複合年成長率） (2025-2032)

• 市場概況
• 藥片
• 膠囊
• 粉末
• 軟膠囊
• 液體
• 其他

膳食補充品市場規模（依銷售管道及複合年成長率） (2025-2032)

• 市場概況
• 店面銷售
  • 直接銷售
  • 藥局
  • 保健食品店
  • 大賣場
  • 超級市場
• 電子商務

營養補充品市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概況
• 運動和競技
• 一般健康
• 骨骼和關節健康
• 大腦健康
• 胃腸道健康
• 免疫健康
• 心血管健康
• 皮膚/頭髮/指甲
• 性健康
• 女性健康
• 抗衰老
• 體重管理
• 其他

營養補充品市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nestle SA（Switzerland）
• Danone SA（France）
• BASF SE（Germany）
• Herbalife Nutrition Ltd.（United States）
• Ingredion Incorporated（United States）
• Archer Daniels Midland Company（United States）
• Yakult Honsha Co., Ltd.（Japan）
• Otsuka Holdings Co., Ltd.（Japan）
• Koninklijke DSM NV（Netherlands）
• International Flavors & Fragrances Inc.（United States）
• Tate & Lyle PLC（United Kingdom）
• Medifast, Inc.（United States）
• BellRing Brands, Inc.（United States）
• Glanbia plc（Ireland）
• Meiji Holdings Co., Ltd.（Japan）
• USANA Health Sciences, Inc.（United States）
• Jamieson Wellness Inc.（Canada）
• Perrigo Company plc（Ireland）
• Nature's Sunshine Products, Inc.（United States）
• Aker BioMarine ASA（Norway）

結論和建議

Global Nutritional Supplements Market size was valued at USD 475.43 billion in 2023 and is poised to grow from USD 505.38 billion in 2024 to USD 823.92 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global market for immunity-boosting and dietary supplements has experienced remarkable growth, chiefly driven by heightened awareness of health amid the COVID-19 pandemic and the rising prevalence of chronic diseases such as diabetes and cardiovascular issues. This surge in demand has been supported by government initiatives aimed at combating malnutrition in developing nations. Additionally, the expansion of e-commerce platforms has greatly improved product accessibility, reaching a diverse consumer base across various demographics. The trend towards plant-based foods and innovative formats, like gummies and dissolvable tablets, reflects shifting consumer preferences for enjoyable and effective supplementation. Overall, the market is poised for continued growth as companies innovate and cater to the increasing consumer focus on health and wellness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutritional Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutritional Supplements Market Segments Analysis

Global Nutritional Supplements Market is segmented by Product, Consumer Group, Formulation, Sales Channel, Application and region. Based on Product, the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements and Functional Foods and Beverages. Based on Consumer Group, the market is segmented into Infants, Children, Adults, Pregnant and Geriatric. Based on Formulation, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Sales Channel, the market is segmented into Brick & Mortar and E-commerce. Based on Application, the market is segmented into Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women's Health, Anti-aging, Weight Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nutritional Supplements Market

The global nutritional supplements market is experiencing significant growth fueled by increasing consumer awareness about preventive healthcare and a growing demand for products that enhance health, such as food additives. This expansion is also supported by ongoing innovation from both established and emerging companies within the sector. A notable example is the introduction of a new line of vegan nutritives by GHT companies, aimed at addressing the rising interest in plant-based products that assist with weight management. This trend towards developing animal-free options underscores the industry's dedication to adapting to the changing preferences of consumers.

Restraints in the Global Nutritional Supplements Market

The Global Nutritional Supplements market faces several restraints that could impede its growth, such as rising prices for standard supplements and the elevated costs associated with pre-immunized options. Moreover, the restricted availability of organic supplements, coupled with growing consumer preference for organic products, presents additional challenges for market expansion. Nonetheless, supplement manufacturers are striving to leverage technological advancements to lower production costs, ultimately making these products more affordable for consumers. These initiatives are designed to address existing barriers and enhance the accessibility of dietary supplements within the market, fostering potential growth opportunities in the future.

Market Trends of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is experiencing notable trends driven by consumer demands for personalized health solutions and sustainability. A significant rise in personalized nutrition is evident, with consumers opting for customized supplements that align with their unique health objectives and genetic profiles, facilitated by innovations in DNA-based testing. Additionally, there is a growing inclination towards natural and organic supplements, as health-conscious consumers seek clean-label products and prioritize sustainably sourced ingredients. The popularity of plant-based and vegan options is on the rise, while online retail platforms are efficiently providing access to diverse supplement choices, underscoring a shift towards convenience and wellness-centric lifestyles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Nutritional Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
  • Sports Supplements
  • Protein Supplements
  • Egg Protein
  • Soy Protein
  • Pea Protein
  • Lentil Protein
  • Hemp Protein
  • Casein
  • Quinoa Protein
  • Whey Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Vitamins
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Amino Acids
  • BCAA
  • Arginine
  • Aspartate
  • Glutamine
  • Beta Alanine
  • Creatine
  • L-carnitine
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Maltodextrin
  • Dextrose
  • Waxy Maize
  • Karbolyn
  • Detox Supplements
  • Electrolytes
  • Others
  • Sports Drinks
  • Isotonic
  • Hypotonic
  • Hypertonic
  • Sports Foods
  • Protein Bars
  • Energy Bars
  • Protein Gel
  • Meal Replacement Products
  • Weight Loss Product
• Fat Burners
  • Green Tea
  • Fiber
  • Protein
  • Green Coffee
  • Others
• Dietary Supplements
  • Vitamins
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Minerals
  • Enzymes
  • Amino Acids
  • Conjugated Linoleic Acids
  • Others
• Functional Foods and Beverages
  • Probiotics
  • Omega -3
  • Others

Global Nutritional Supplements Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Infants
• Children
• Adults
  • Age group 21 To 30
  • Age group 31 To 40
  • Age group 41 to 50
  • Age group 51 to 65
• Pregnant
• Geriatric

Global Nutritional Supplements Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Nutritional Supplements Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Nutritional Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports & Athletics
• General Health
• Bone & Joint Health
• Brain Health
• Gastrointestinal Health
• Immune Health
• Cardiovascular Health
• Skin/Hair/Nails
• Sexual Health
• Women's Health
• Anti-aging
• Weight Management
• Others

Global Nutritional Supplements Market Size & CAGR (2025-2032)

• North America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • US
  • Canada
• Europe (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Consumer Group, Formulation, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Consumer Group, Formulation, Sales Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BellRing Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations