餅乾市場規模、佔有率和成長分析（按類型、含糖量、分銷管道、包裝和地區）—2025-2032 年行業預測

預計到 2023 年，餅乾市場規模將達到 413 億美元，從 2024 年的 433.2 億美元成長到 2032 年的 635.2 億美元，預測期內（2025-2032 年）的複合年成長率為 4.9%。

在口味多樣化和設計創新的推動下，全球餅乾市場預計將經歷顯著成長。餅乾是世界各地流行的零嘴零食，因其富含脂肪、維生素和礦物質等必需的營養價值，受到注重健康的消費者的青睞。製造商正在推出新的餅乾樣式和有吸引力的包裝作為介紹，從而提高了市場競爭力並進一步刺激了需求。燕麥、葡萄乾、杏仁和巧克力等口味迎合了各種消費者的偏好，從而增加了零食消費量。隨著越來越多的人意識到餅乾的健康益處，越來越多的人將其納入飲食中。綜合起來，這些因素預計將在整個預測期內推動餅乾市場的擴張，凸顯零嘴零食產業不斷變化的消費格局。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 監管分析
• 客戶和購買標準分析

餅乾市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 酒吧
• 成型
• 卷
• 降低
• 其他

餅乾市場規模（以含糖量和複合年成長率計算） (2025-2032)

• 市場概況
• 不添加糖
• 加糖

餅乾市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

餅乾市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概況
• 難的
• 柔軟的
• 其他

各地區餅乾市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Mondelez International（US）
• Kellogg Co（US）
• Nestle SA（Switzerland）
• PepsiCo Inc.（US）
• Campbell Soup Company（US）
• Parle Products Pvt. Ltd.（India）
• Britannia Industries Limited（India）
• ITC Limited（India）
• The Hershey Company（US）
• MARS Inc.（US）
• Griesson-de Beukelaer GmbH & Co. KG（Germany）
• Bahlsen GmbH & Co. KG（Germany）
• Dali Food Group Co. Ltd.（China）
• Haas Food Equipment GmbH（Austria）
• Danone SA（France）
• McKee Foods Corporation（US）

結論和建議

Cookies Market size was valued at USD 41.3 billion in 2023 and is poised to grow from USD 43.32 billion in 2024 to USD 63.52 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global cookies market is poised for significant growth, driven by a diverse range of flavors and innovative designs. As a popular snack worldwide, cookies boast essential nutritional benefits, including lipids, vitamins, and minerals, appealing to health-conscious consumers. The introduction of new cookie styles and attractive packaging by manufacturers enhances their marketability, further fueling demand. Flavors such as oat, raisin, almond, and chocolate cater to various consumer preferences, leading to increased snack consumption. As more people recognize the health advantages of cookies, they are increasingly integrating them into their diets. Collectively, these factors are expected to propel the cookies market's expansion throughout the forecast period, highlighting the evolving consumer landscape in the snack food industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cookies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cookies Market Segments Analysis

Global Cookies Market is segmented by Type, Sugar Concentration, Distribution Channel, Packaging and region. Based on Type, the market is segmented into Bar, Molded, Rolled, Drop and Others. Based on Sugar Concentration, the market is segmented into Sugar Free, Added Sugars. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Packaging, the market is segmented into Rigid, Flexible and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cookies Market

A significant driver of growth in the cookie market is the increasing number of tea and coffee shops, which boosts consumer demand for cookies. According to the Food and Agriculture Organization of the United Nations, the global tea industry has witnessed remarkable expansion, driven by a broader consumer base worldwide. Additionally, the rising standard of living among the global population further fuels the development of the cookie market, as more people seek quality snacks to accompany their beverages. This combination of factors underscores the dynamic relationship between beverage establishments and the growing appetite for cookies, fostering an expanding market.

Restraints in the Cookies Market

The cookies market faces several challenges that are hindering its growth. Firstly, there is an increasing consumer preference for alternative snacks like chips, fruits, and healthier options, which detracts from cookie consumption. Additionally, the rising costs of raw materials have led to increased prices for cookie products, further deterring potential buyers. Furthermore, health-conscious individuals and those with specific dietary restrictions often avoid cookies, leading to a decline in demand. These factors collectively create significant restraints on the expansion of the cookies market, forcing manufacturers to adapt and innovate to capture and retain consumer interest in their products.

Market Trends of the Cookies Market

The cookies market is witnessing a significant trend towards healthier options as consumers increasingly prioritize nutrition amidst rising chronic diseases. This shift is characterized by a growing demand for gluten-free and nutritious variants, such as oatmeal raisin cookies and snickerdoodles that incorporate natural flavors. These healthier alternatives are appealing to health-conscious consumers who seek indulgence without compromising their wellness goals. As a result, the market is poised for expansion, with brands focusing on innovative recipes and wholesome ingredients to cater to the evolving preferences of active lifestyle customers. This trend underscores a broader shift towards mindful eating in the snack sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Cookies Market Size by Type & CAGR (2025-2032)

• Market Overview
• Bar
• Molded
• Rolled
• Drop
• Others

Global Cookies Market Size by Sugar Concentration & CAGR (2025-2032)

• Market Overview
• Sugar Free
• Added Sugar

Global Cookies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Cookies Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Rigid
• Flexible
• Others

Global Cookies Market Size & CAGR (2025-2032)

• North America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • US
  • Canada
• Europe (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Sugar Concentration, Distribution Channel, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Sugar Concentration, Distribution Channel, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parle Products Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MARS Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Griesson - de Beukelaer GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bahlsen GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dali Food Group Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haas Food Equipment GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations