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健康美容嬰兒用品化妝品

市場調查報告書

商品編碼

1646204

嬰兒爽身粉市場規模、佔有率和成長分析（按類型、包裝大小、價格、包裝、分銷管道、應用和地區）- 2025-2032 年行業預測

Baby Powder Market Size, Share, Growth Analysis, By Type (Talc-free, Talc-based Baby Powder), By Pack Size (Below 100 gm, 100 gm - 500gm), By Price, By Packaging, By Distribution Channel, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年嬰兒爽身粉市場規模價值為 12.9 億美元，預計將從 2024 年的 13.6 億美元成長到 2032 年的 21.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

由於衛生意識的增強、可支配收入的增加和產品的多樣化，全球嬰兒爽身粉市場正在經歷顯著成長。越來越多的父母和看護者開始尋求安全、高品質的選擇，以保持嬰兒的乾燥和舒適。這種需求是由日益成長的衛生問題和為兒童提供最佳護理的承諾所推動的。然而，由於對某些成分安全性的擔憂，尤其是滑石粉，它們與健康風險有關，消費者正轉向偏好玉米粉澱粉等替代品，因為它們被認為更安全、更天然。在這些動態的作用下，隨著消費者在功效和安全性之間進行權衡，市場可望繼續擴張。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲國家
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前 5 家公司對比
主要企業市場定位（2024年）
主要市場參與者所採用的策略
近期市場趨勢
公司市場佔有率分析（2024 年）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分析市場佔有率
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Johnson & Johnson（USA）
Procter & Gamble Co.（USA）
Unilever PLC（UK）
Kimberly-Clark Corporation（USA）
Beiersdorf AG（Germany）
Nestle SA（Switzerland）
Reckitt Benckiser Group PLC（UK）
GlaxoSmithKline PLC（UK）
Sanofi SA（France）
Colgate-Palmolive Company（USA）
Avon Products, Inc.（UK）
PZ Cussons PLC（UK）
Henkel AG & Co. KGaA（Germany）
L'Oreal SA（France）
The Clorox Company（USA）
Church & Dwight Co., Inc.（USA）
Kao Corporation（Japan）
Amorepacific Corporation（South Korea）
Himalaya Wellness Company（India）

結論和建議

簡介目錄

Product Code: SQMIG30L2135

Baby Powder Market size was valued at USD 1.29 billion in 2023 and is poised to grow from USD 1.36 billion in 2024 to USD 2.11 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global baby powder market has seen notable growth, fueled by heightened hygiene awareness, increasing disposable incomes, and an expanding variety of products. Parents and caregivers are increasingly seeking safe, high-quality options to ensure their babies remain dry and comfortable. This demand is being bolstered by a growing focus on hygiene and a commitment to providing optimal care for children. However, concerns regarding the safety of certain ingredients, particularly talc-based powders linked to health risks, are shifting consumer preferences towards alternatives like cornstarch-based powders that are regarded as safer and more natural. With these dynamics in play, the market is poised for continued expansion as consumers balance efficacy with safety.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Powder Market Segments Analysis

Global Baby Powder Market is segmented by Type, Pack Size, Price, Packaging, Distribution Channel, Application and region. Based on Type, the market is segmented into Talc-free, Talc-based Baby Powder, Cornstarch-based Baby Powder, Rice Starch-based Baby Powder and Herbal Baby Powder. Based on Pack Size, the market is segmented into Below 100 gm, 100 gm - 500gm and Above 500gm. Based on Price, the market is segmented into Low, Medium and High. Based on Packaging, the market is segmented into Shaker Bottles, Tubs, Pouch Packs and Roll-On Sticks. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Rash Prevention, Skin Protection, Moisturizing and Fragrance. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Powder Market

The increasing awareness among consumers regarding the safety and efficacy of products for their infants is significantly driving the baby powder market. Parents are increasingly seeking natural and organic options that are devoid of harmful chemicals, as well as products that have undergone clinical testing and received approval from regulatory bodies. This shift towards safer alternatives reflects a broader trend in parental purchasing behavior, prioritizing their children's health and well-being. Consequently, the demand for high-quality, safe baby powder is anticipated to grow, further propelling the expansion of the market in the years ahead.

Restraints in the Baby Powder Market

The baby powder market is facing a significant restraint as consumers increasingly prioritize ingredient awareness in their product choices. This shift towards natural and organic baby care items stems from a perception that such options are safer and more environmentally sustainable. Consequently, traditional baby powders, which often contain synthetic or chemical components, are encountering challenges in maintaining their market position. To adapt to this trend and remain competitive, companies within the baby powder industry are compelled to allocate resources toward research and development. This investment is necessary to formulate natural or organic alternatives or to diversify their product offerings into the burgeoning segment of eco-friendly baby care solutions.

Market Trends of the Baby Powder Market

The global baby powder market is witnessing a notable trend toward natural and organic products, driven by increasing consumer awareness regarding ingredient safety. This shift is characterized by rising demand for cornstarch-based powders, which are perceived as safer alternatives to traditional talc, providing effective moisture absorption and preventing diaper rash. Brands are reformulating their offerings using ingredients like organic cornstarch, arrowroot powder, and kaolin clay, while promoting the absence of harsh chemicals and synthetic fragrances. Moreover, sustainability is a key focus, with manufacturers adopting eco-friendly and biodegradable packaging solutions to cater to environmentally conscious consumers, further enhancing the market growth trajectory.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Baby Powder Market Size by Type & CAGR (2025-2032)

Market Overview
Talc-free
Talc-based Baby Powder
Cornstarch-based Baby Powder
Rice Starch-based Baby Powder
Herbal Baby Powder

Global Baby Powder Market Size by Pack Size & CAGR (2025-2032)

Market Overview
Below 100 gm
100 gm - 500gm
Above 500gm

Global Baby Powder Market Size by Price & CAGR (2025-2032)

Market Overview
Low
Medium
High

Global Baby Powder Market Size by Packaging & CAGR (2025-2032)

Market Overview
Shaker Bottles
Tubs
Pouch Packs
Roll-On Sticks

Global Baby Powder Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
Offline

Global Baby Powder Market Size by Application & CAGR (2025-2032)

Market Overview
Rash Prevention
Skin Protection
Moisturizing
Fragrance

Global Baby Powder Market Size & CAGR (2025-2032)

North America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- US
- Canada
Europe (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanofi S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PZ Cussons PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Wellness Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments