龍舌蘭酒市場規模、佔有率和成長分析（按類型、等級、配銷通路、純度和地區）- 2025-2032 年行業預測

預計 2023 年龍舌蘭酒市場規模將達到 95 億美元，並從 2024 年的 100.3 億美元成長到 2032 年的 155.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

根據國際葡萄酒和烈酒調查 (IWSR) 的數據，龍舌蘭酒是墨西哥獨有的一種烈酒，由韋伯藍龍舌蘭釀製而成，其銷量成長驚人，成為成長速度第二快的酒精飲料。這裡每年種植的藍色龍舌蘭植物超過 3.99 億株，最佳的土壤條件可以增強植物的風味，尤其是在高海拔地區。龍舌蘭酒傳統上以小杯形式享用，如今因其複雜的味道而受到青睞，從而導致優質啜飲品種和陳釀桶裝酒選擇的增加。這種烈酒主要產於墨西哥，其獨特性進一步激發了市場的興趣。儘管受疫情影響，龍舌蘭酒需求有所下降，但受名人代言和全球向精製烈酒轉變的推動，龍舌蘭酒的復甦為酒類行業帶來了光明的未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 專利分析

龍舌蘭酒市場規模（按類型）

• 市場概況
• 搖擺
• 雷波薩多
• 阿內霍
• 其他

龍舌蘭酒市場規模（依等級）

• 市場概況
• 價值
• 優質的
• 高階溢價
• 超高級

龍舌蘭酒市場規模（依分銷管道分類）

• 市場概況
• On-Trade
• Off-Trade

龍舌蘭酒市場規模（依純度）

• 市場概況
• 100% 龍舌蘭酒
• 混合物

龍舌蘭酒市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Becle（Mexico）
• Diageo（United Kingdom）
• Bacardi Limited（Bermuda）
• Suntory Beverage & Food（Japan）
• Brown-Forman（United States）
• Sazerac（United States）
• Pernod Ricard（France）
• Davide Campari-Milano（Campari Group）（Italy）
• Heaven Hill Brands（United States）
• MGP Ingredients（United States）
• Beam Suntory（United States）
• William Grant & Sons（United Kingdom）
• E. & J. Gallo Winery（United States）
• Constellation Brands（United States）
• Remy Cointreau（France）
• Moet Hennessy Louis Vuitton（LVMH）（France）
• Campari Group（Italy）
• Asahi Group Holdings（Japan）
• Kirin Holdings Company（Japan）
• Pernod Ricard（France）

結論和建議

Tequila Market size was valued at USD 9.5 billion in 2023 and is poised to grow from USD 10.03 billion in 2024 to USD 15.51 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

Tequila, a distinct Mexican spirit derived from the Weber blue agave, is witnessing remarkable growth, becoming the second-fastest-growing alcoholic beverage according to the International Wine and Spirit Research (IWSR). With over 399 million blue agave plants cultivated annually, the optimal soil conditions enhance the plant's flavor profile, particularly in highland regions. Traditionally enjoyed in shot form, tequila is increasingly appreciated for its complexity, leading to a rise in premium sipping varieties and barrel-aged options. The spirit's exclusivity, primarily produced in Mexico, further adds to its market intrigue. Despite a pandemic-induced demand dip, the resurgence of tequila is bolstered by celebrity endorsements and a global shift toward refined spirits, presenting a promising future in the liquor industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tequila market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tequila Market Segments Analysis

Global Tequila Market is segmented by Type, Grade, Distribution Channel, Purity and region. Based on Type, the market is segmented into Blanco, Reposado, Anejo and Others. Based on Grade, the market is segmented into Value, Premium, High-end Premium and Super Premium. Based on Distribution Channel, the market is segmented into On-trade and Off-trade. Based on Purity, the market is segmented into 100% Tequila and Mixed. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Tequila Market

The Tequila market is experiencing significant growth, primarily driven by the rising popularity of artisanal spirits crafted from blue agave. This increasing consumer appreciation for unique, high-quality beverages has sparked a demand for exotic flavors and fresh tasting experiences. Major brands, such as Patron Spirits International, have capitalized on this trend by introducing inventive flavors like floral, black pepper, turmeric, and pumpkin to entice customers seeking novel options. Furthermore, the premiumization trend has shifted consumer preferences towards quality over quantity, leading to heightened interest in upscale, sophisticated beverages and ultimately boosting demand for superior Tequila products in the market.

Restraints in the Tequila Market

The tequila market faces several restraints due to shifting consumer preferences, as many individuals are increasingly inclined towards low- or no-alcohol beverages that offer similar flavors to traditional alcoholic drinks without the negative consequences associated with alcohol consumption. This trend poses a challenge to the growth of the tequila sector. Additional factors hindering market expansion include a reduction in agave plant cultivation, social and political unrest in Mexico, and rising costs of gasoline and energy, which can impact production and distribution. Together, these elements create significant barriers that could impede the tequila market's potential growth and profitability.

Market Trends of the Tequila Market

The tequila market is witnessing a dynamic shift as consumers increasingly embrace cocktail culture, driving innovation in retail sales and product offerings. The emergence of creative cocktail concoctions featuring tequila-such as El Diablo and Paloma-has expanded its appeal beyond traditional sipping, appealing to a younger demographic keen on unique drinking experiences. This trend is further fueled by at-home cocktail making, prompting leading beverage brands to introduce cocktail kits and virtual mixology classes. The versatility of tequila, complementing heavy liquors and classic cocktails like margaritas, ginger ale, and tonic, enhances its marketability, positioning tequila as a trendy and essential spirit for modern consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis

Global Tequila Market Size by Type & CAGR (2025-2032)

• Market Overview
• Blanco
• Reposado
• Anejo
• Others

Global Tequila Market Size by Grade & CAGR (2025-2032)

• Market Overview
• Value
• Premium
• High-end Premium
• Super Premium

Global Tequila Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-trade
• Off-trade

Global Tequila Market Size by Purity & CAGR (2025-2032)

• Market Overview
• 100% Tequila
• Mixed

Global Tequila Market Size & CAGR (2025-2032)

• North America (Type, Grade, Distribution Channel, Purity)
  • US
  • Canada
• Europe (Type, Grade, Distribution Channel, Purity)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Grade, Distribution Channel, Purity)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Grade, Distribution Channel, Purity)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Grade, Distribution Channel, Purity)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Becle (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davide Campari-Milano (Campari Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moet Hennessy Louis Vuitton (LVMH) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations