生菜市場規模、佔有率、成長分析（按類型、形式、分銷管道和地區）- 2025 年至 2032 年行業預測

2023 年全球生菜市場規模為 37 億美元，預計將從 2024 年的 38.6 億美元成長到 2032 年的 53.6 億美元，預測期間（2025-2032 年）的複合年成長率為 4.2%。 。

新鮮生菜市場經歷了強勁成長，主要原因是它可用於多種烹飪用途，包括沙拉、三明治和塔可餅。隨著消費者對健康食品的需求不斷成長，提供各種生菜替代品可以幫助提高該類別的銷售量。葉萵苣因其高營養價值而尤其值得關注。它富含維生素 A，有助於維持眼睛和皮膚的健康，還含有葉酸，有助於降低出生缺陷的風險。此外，綠葉類中所含的BETA胡蘿蔔素有助於預防癌症和心臟病，鐵元素有助於預防貧血。透過利用這些健康益處，負責人可以接觸到更廣泛的客戶群，並增加其在市場上的存在感。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

生菜市場規模（按類型和複合年成長率） （2025-2032 年）

• 市場概況
• 奶油頭草
• 葉生菜
• 其他

生菜市場規模（按類型和複合年成長率） （2025-2032 年）

• 市場概況
• 新鮮的
• 冷凍

生菜市場規模依分銷管道及複合年成長率 (2025-2032)

• 市場概況
• 超級市場/大賣場
• 雜貨店
• 便利商店
• 其他

生菜市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Taylor Farms（USA）
• Fresh Express（USA）
• Dole Food Company（USA）
• Tanimura & Antle（USA）
• Church Brothers Farms（USA）
• Rijk Zwaan（Netherlands）
• Enza Zaden（Netherlands）
• Grimmway Farms（USA）
• Bard Valley Date Growers（USA）
• JV Smith Companies（USA）
• Ocean Mist Farms（USA）
• The Nunes Company, Inc.（USA）
• Markon Cooperative, Inc.（USA）
• Bowery Farming（USA）
• BrightFarms（USA）
• Plenty（USA）
• Infarm（Germany）
• Univeg Group（Netherlands）
• Florette（France）
• Grupo Alimentario IAN（Spain）

結論和建議

Global Lettuce Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.86 billion in 2024 to USD 5.36 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The market for fresh lettuce is experiencing significant growth, primarily driven by its versatility in various culinary applications, including salads, sandwiches, tacos, and more. As consumer demand for healthier food options continues to rise, providing a variety of lettuce alternatives can enhance sales in this category. Leaf lettuce is particularly noteworthy due to its nutritional benefits; it's rich in vitamin A, supporting eye and skin health, and folate, which helps reduce the risk of birth defects. Additionally, the presence of beta-carotene in leafy greens contributes to cancer and heart disease prevention, while iron content supports anemia prevention. Capitalizing on these health benefits can help marketers attract a broader customer base and boost market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lettuce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lettuce Market Segmental Analysis

Global Lettuce Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Butterhead, Leaf Lettuce, and Others. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lettuce Market

The global lettuce market is significantly driven by the increasing demand for this vital green vegetable, scientifically known as Lactuca Sativa l. Known for its high content of antioxidant compounds such as vitamin C and polyphenols, as well as its fiber, lettuce offers various health benefits. Consumers are seeking more diversity and convenience in their food choices, making simple options like tossed salads popular. This straightforward and quick preparation method not only appeals to those looking for healthy meals but also caters to the growing trend of easy-to-prepare dishes. Its role in weight management further boosts its appeal, positioning lettuce favorably in the fresh produce sector.

Restraints in the Global Lettuce Market

The global lettuce market is currently facing significant restraints, primarily due to a surge in prices driven by various factors such as natural disasters, geopolitical conflicts, and health crises. Incidents like floods and the ongoing Ukraine conflict have contributed to rising costs in agricultural inputs, with fertilizer prices soaring by 120% compared to last year. Additionally, lockdowns in China have further complicated the global supply chain, exacerbating the financial strain on farmers who are already grappling with increased production costs. Consequently, these interconnected challenges continue to impact the food supply chain, creating hurdles for the lettuce market overall.

Market Trends of the Global Lettuce Market

The Global Lettuce market is currently experiencing volatility, particularly with iceberg and romaine varieties, due to seasonal transitions and adverse weather conditions in key growing regions like Yuma. Freezing nighttime temperatures have caused delays in harvest and compromised product quality, leading to blistering and peeling leaves. As producers anticipate a diminished shelf life for both fresh and processed lettuce products, consumers should prepare for potential price fluctuations and supply shortages in the coming weeks. This unpredictable market environment highlights the challenges faced by leafy greens producers, as they work to stabilize output during this critical period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lettuce Market Size by Type & CAGR (2025-2032)

• Market Overview
• Butterhead
• Leaf Lettuce
• Others

Global Lettuce Market Size by Form & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen

Global Lettuce Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Grocery Stores
• Convenience Stores
• Others

Global Lettuce Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Taylor Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Express (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanimura & Antle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church Brothers Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rijk Zwaan (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enza Zaden (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grimmway Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bard Valley Date Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JV Smith Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Mist Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nunes Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Markon Cooperative, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bowery Farming (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightFarms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infarm (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Univeg Group (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florette (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Alimentario IAN (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations