男士個人護理市場規模、佔有率和成長分析（按類型、分銷管道和地區）- 產業預測 2025-2032

預計到 2023 年全球男性個人護理市場規模將達到 367.9 億美元，並從 2024 年的 402.1 億美元成長到 2032 年的 819.1 億美元，預測期內（2025-2032 年）的複合年成長率為 9.3%。

隨著消費者對衛生和外觀的意識不斷增強，全球男士個人護理市場正在經歷顯著成長。都市化、可支配收入的增加以及社交媒體的影響等趨勢正在推動這一趨勢。男性的自我護理習慣日益增強，推動了對護膚、頭髮護理、香水和剃須產品的需求。天然和有機產品以及便利的多功能產品的興起反映了消費者偏好的不斷發展。電子商務平台提高了可訪問性並滿足了不斷成長的消費者群體。然而，開發中地區仍存在仿冒品、高價定價等挑戰。新興市場、不斷的產品創新以及個人化趨勢為這個充滿活力的行業的擴張提供了豐厚的機會。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 貿易分析

男士個人護理市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 男士護髮
  • 洗髮精和護髮素
  • 髮膠
  • 護髮素
  • 髮膠噴霧和髮霜
  • 染髮劑和染髮劑
• 男士刮鬍
  • 刮鬍皂
  • 刮鬍膏
  • 鬍後
  • 刮鬍前用劑乳液
• 男性口腔清潔用品
  • 牙科護理工具
  • 漱口水和口氣清新劑
• 男性個人衛生
  • 香味
  • 肥皂
  • 爽身粉
• 男士護膚
  • 乳霜和頸霜/乳液
  • 身體和手霜/乳液
  • 清潔劑
  • 保濕霜
• 其他男士個人保健產品
  • 臉部化妝
  • 眼妝
  • 盥洗用品
  • 指甲護理

男士個人護理市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 藥局和藥局
• 電子商務
• 其他

男士個人護理市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（United States）
• Unilever PLC（United Kingdom）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Colgate-Palmolive Company（United States）
• The Estee Lauder Companies Inc.（United States）
• Coty Inc.（United States）
• Edgewell Personal Care Company（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Amorepacific Corporation（South Korea）
• LG Household & Health Care Ltd.（South Korea）
• Godrej Consumer Products Limited（India）
• Marico Limited（India）
• Natura & Co Holding SA（Brazil）
• Oriflame Holding AG（Switzerland）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（United States）

結論和建議

Global Men's Personal Care Market size was valued at USD 36.79 billion in 2023 and is poised to grow from USD 40.21 billion in 2024 to USD 81.91 billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The global men's personal care market is experiencing significant growth, fueled by a surge in consumer awareness regarding hygiene and appearance. Factors such as urbanization, increased disposable income, and social media influence are driving this trend. Men are increasingly adopting self-care routines, leading to heightened demand for skincare, hair care, fragrances, and shaving products. The rise of natural and organic offerings, along with multi-functional products that provide convenience, reflect evolving consumer preferences. E-commerce platforms are enhancing accessibility, catering to the growing consumer base. However, challenges such as counterfeit products and premium pricing in developing regions persist. Emerging markets, continuous product innovation, and personalization trends present lucrative opportunities for expansion in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Personal Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Personal Care Market Segmental Analysis

Global Men's Personal Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Men hair care, Men shaving, Men oral care, Men personal cleanliness, Men skin care and Men other personal care products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Men's Personal Care Market

The global market for men's personal care is being significantly propelled by the rising demand for grooming products tailored for men. As societal norms evolve, men are increasingly prioritizing their grooming habits and investing in a variety of products aimed at enhancing their appearance and personal hygiene. This heightened awareness and willingness to spend on high-quality grooming solutions indicate a shift in consumer attitudes, suggesting a robust expansion of the men's personal care sector. Therefore, the escalating interest in and expenditure on men's grooming essentials are clear indicators that will continue to foster market growth.

Restraints in the Global Men's Personal Care Market

The Global Men's Personal Care Market faces several constraints, notably the elevated pricing of men's personal care products. These items are frequently more expensive compared to their female counterparts, which can hinder market expansion, particularly in regions where consumers are more price-sensitive. This financial barrier may deter potential buyers, impacting sales and overall market growth. As a result, the higher costs associated with men's personal care goods could limit accessibility for some consumers, presenting a challenge for companies attempting to capture a larger share of the market. Consequently, addressing these pricing issues may be crucial for fostering market development.

Market Trends of the Global Men's Personal Care Market

The Global Men's Personal Care market is witnessing a notable shift towards organic and natural products, driven by a growing consumer preference for healthier, sustainable options. As awareness about harmful chemicals in conventional products rises, male consumers increasingly seek grooming solutions that align with their values, prioritizing eco-friendliness and skin-friendly ingredients. This trend is expected to significantly boost the market for organic and natural men's personal care items, reflecting a broader movement towards wellness and environmental consciousness. As brands adapt to this demand, product innovation and strategic marketing will play crucial roles in capturing this evolving consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Men's Personal Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Men hair care
  • Shampoos & Rinses
  • Hair Gel
  • Hair Conditioners
  • Hair Sprays & Hair Cream
  • Hair Dyes & Hair Colors
• Men shaving
  • Shaving Soap
  • Shaving Creams
  • After Shave Lotions
  • Pre-Shave Lotions
• Men oral care
  • Dental Care Tools
  • Mouthwashes & breath fresheners
• Men personal cleanliness
  • Fragrances
  • Soaps
  • Body powders
• Men skin care
  • Face and Neck Creams/Lotions
  • Body and Hand Creams/Lotions
  • Cleansers
  • Moisturizers
• Men other personal care products
  • Facial Makeup
  • Eye Makeup
  • Bathing Essentials
  • Nail Care

Global Men's Personal Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy & Drugstores
• E-commerce
• Others

Global Men's Personal Care Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations