維生素和膳食補充劑市場規模、佔有率和成長分析（按類型、形式、分銷管道和地區）- 2025-2032 年行業預測

預計 2023 年全球維生素和補充劑市場規模將達到 1,457.9 億美元，從 2024 年的 1,555.6 億美元成長到 2032 年的 2,613.4 億美元，預測期內（2025-2032 年）的複合年成長率為 6.7%。

由於消費者對飲食和健康之間關係的認知不斷提高，維生素和補充劑市場正在經歷強勁成長。隨著越來越多的人轉向健康、未加工的食品來獲取重要營養，對單一和組合形式的維生素補充劑的需求正在成長。維生素A、B、C、D和E等關鍵維生素在身體功能中發揮著至關重要的作用，可解決免疫健康和骨骼密度等問題。造成這種情況的因素包括醫療成本的上漲、人口老化以及對營養健康的日益關注。此外，健身房和運動中心的擴張，加上年輕人對健身和適當營養的意識不斷增強，進一步推動了人們對膳食補充劑和運動營養的興趣，從而促進了整體市場的發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

維生素和補充劑市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 綜合維他命
• 鈣補充劑
• 兒童補品
• 維生素A
• 維生素B
• 維生素C
• 維生素 D
• 維生素E
• 維生素K

維生素和補充劑市場規模（按形式和複合年成長率） (2025-2032)

• 市場概況
• 粉末
• 藥片
• 膠囊
• 軟膠囊
• 軟糖
• 其他

維生素和補充劑市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
  • 藥局和藥局
  • 大賣場/超級市場
  • 其他
• 線上

維生素和補充劑市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• BellRing Brands（USA）
• Jamieson Wellness（Canada）
• USANA Health Sciences（USA）
• Herbalife Nutrition（USA）
• Nu Skin Enterprises（USA）
• Natural Grocers by Vitamin Cottage（USA）
• SunOpta（Canada）
• Abbott Laboratories（USA）
• Pfizer（USA）
• Glanbia（Ireland）
• Cargill（USA）
• Bayer（Germany）
• Archer-Daniels-Midland Company（USA）
• DuPont（USA）
• Nestle（Switzerland）
• Otsuka Holdings（Japan）
• Amway Corporation（USA）
• Blackmores（Australia）
• Applied Nutrition（United Kingdom）
• Vitabiotics（United Kingdom）

結論和建議

Global Vitamins and Supplements Market size was valued at USD 145.79 billion in 2023 and is poised to grow from USD 155.56 billion in 2024 to USD 261.34 billion by 2032, growing at a CAGR of 6.7% during the forecast period (2025-2032).

The vitamins market is experiencing significant growth driven by heightened consumer awareness of the connection between diet and health. As individuals increasingly turn to healthy, unprocessed foods for vital nutrients, the demand for vitamin supplements, both individual and combination formats, is rising. Key vitamins such as A, B, C, D, and E play crucial roles in bodily functions, addressing issues like immune health and bone density. Contributing factors include escalating healthcare costs, an ageing populace, and a growing inclination toward wellness through nutrition. Additionally, the expansion of gyms and exercise centers, coupled with greater consciousness among youth about fitness and proper nutrition, is further fueling interest in dietary supplements and sports nutrition, thereby propelling overall market development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamins And Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamins And Supplements Market Segmental Analysis

Global Vitamins and Supplements Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Multivitamin, Calcium Supplements, Pediatric Supplements, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E and Vitamin K. Based on Form, the market is segmented into Powder, Tablets, Capsules, Softgels, Gummies and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamins And Supplements Market

The Global Vitamins and Supplements market is experiencing significant growth due to several driving factors. An increasing consciousness towards health and wellness among consumers has led to greater spending on dietary supplements, particularly among the growing elderly and pediatric populations. Technological advancements in production processes have enhanced efficiency, while updated regulations from food standards and governmental bodies have intensified market competition. Additionally, the rising focus on preventative healthcare initiatives has spurred both production and marketing efficacy. As consumer acceptance continues to rise and innovative products emerge, the vitamins and supplements market is poised for continued expansion in the coming years.

Restraints in the Global Vitamins And Supplements Market

The growth of the Global Vitamins and Supplements market faces significant challenges due to stringent regulations and evolving tax policies. The rigorous requirements for product launch, accompanied by a multitude of regulations, have posed hurdles for manufacturers in recent times. Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), companies are mandated to submit samples of their vitamins and supplements along with assurance of their safety, necessitating extensive testing that often delays market entry. Additionally, the tax structure has experienced a rise of 5-10% in recent years, further obstructing potential market expansion and development.

Market Trends of the Global Vitamins And Supplements Market

The Global Vitamins and Supplements market is witnessing a significant trend towards herbal supplements aimed at enhancing immune function, driven by heightened consumer awareness following the pandemic. As individuals seek innovative and nutritious solutions to mitigate symptoms associated with viral infections, there is a noticeable increase in demand for nutraceuticals, including proteins, pediatric nutrition, sports nutrition, and multivitamins. Manufacturers are capitalizing on this shift by highlighting the advantages of natural herbs and botanicals, alongside immunity-boosting ingredients. This consumer behavior marks a pivotal transition towards holistic health approaches, reshaping the landscape of the vitamins and supplements sector in 2023 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Vitamins and Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Multivitamin
• Calcium Supplements
• Pediatric Supplements
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K

Global Vitamins and Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Tablets
• Capsules
• Softgels
• Gummies
• Others

Global Vitamins and Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Pharmacies & Drugstores
  • Hypermarkets/Supermarkets
  • Others
• Online

Global Vitamins and Supplements Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BellRing Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Grocers by Vitamin Cottage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied Nutrition (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations