自曬黑產品市場規模、佔有率、成長分析（按類型、性別、分銷管道、最終用戶和地區）- 產業預測，2025-2032

2023年全球曬黑產品市場規模預估為11.5億美元，預測期間（2025-2032年）複合年成長率為4.5%，從2024年的12億美元增至2032年的17.1億美元。 。

截至 2023 年 10 月，在消費者收入增加以及對與紫外線暴露相關的健康風險意識增強的推動下，自曬黑護膚品市場正在經歷強勁成長。皮膚癌發病率的增加進一步推動了需求，顯示該領域的顯著成長。自曬黑產品現在有多種形式，包括乳液、精華液、滴劑和乳霜，以滿足不同消費者的偏好並增加便利性。對天然衍生產品的需求不斷成長以及噴霧美黑技術的日益普及，尤其是在尋求光澤肌膚的女性中，也補充了這一趨勢。總體而言，在消費者對曬黑安全和護膚意識不斷提高的推動下，自曬黑產品市場預計將持續擴張。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

自曬黑產品市場規模：按類型

• 市場概況
• 自曬黑乳液
• 自曬黑噴霧
• 自曬黑油
• 自曬黑摩絲
• 自曬黑滴劑
• 自曬黑濕擦拭巾
• 其他

自曬黑產品市場規模：依性別分類

• 市場概況
• 男性
• 女士

仿曬產品市場規模：依通路分類

• 市場概況
• 離線
• 線上

自曬黑產品市場規模：依最終用戶分類

• 市場概況
• 家庭使用
• 商業的
• 其他

自曬黑產品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• St. Tropez（United Kingdom）
• Loving Tan（Australia）
• Isle of Paradise（United Kingdom）
• Tan-Luxe（United Kingdom）
• Vita Liberata（United Kingdom）
• Bondi Sands（Australia）
• Fake Bake（United Kingdom）
• Jergens（United States）
• Clarins（France）
• L'Oreal Paris（France）
• Neutrogena（United States）
• Dove（United Kingdom）
• Sally Hansen（United States）
• Australian Glow（Australia）
• MineTan（Australia）
• James Read Tan（United Kingdom）
• Tarte Cosmetics（United States）
• Beauty by Earth（United States）
• Eco Tan（Australia）
• St. Moriz（United Kingdom）

結論和建議

Global Self-tanning Products Market size was valued at USD 1.15 billion in 2023 and is poised to grow from USD 1.2 billion in 2024 to USD 1.71 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

As of October 2023, the market for self-tanning skincare products is experiencing robust growth, driven by rising consumer incomes and heightened awareness of the health risks linked to UV exposure. The increasing incidence of skin cancer is further fueling demand, suggesting a significant upward trajectory in this sector. Self-tanning products now come in various forms such as lotions, serums, drops, and creams, catering to diverse consumer preferences and enhancing convenience. This trend is complemented by a growing demand for naturally derived products and the popularity of spray tans, particularly among women seeking a radiant complexion. Overall, the market for self-tanning products is poised for continued expansion, fueled by evolving consumer attitudes towards sun safety and skincare.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Self-Tanning Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Self-Tanning Products Market Segmental Analysis

Global Self-tanning Products Market is segmented by Types, Gender, Distribution Channel, End-User and region. Based on Types, the market is segmented into Self-Tan Lotion, Self-Tan Spray, Self-Tan Oil, Self-Tan Mousse, Self-Tan Drops, Self-Tan Wipes and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End-User, the market is segmented into Household, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Self-Tanning Products Market

The global self-tanning products market is significantly driven by consumer demand for DHA-free formulations made with organic ingredients such as cocoa and berry extracts. This growing preference for natural alternatives stems from an increased awareness of health issues and a desire for more transparent ingredient lists in self-tanning products. Additionally, rising global temperatures have heightened awareness about the damaging effects of UV rays on the skin, which can lead to conditions like dermatitis and other sensitivities. As consumers seek sunless tanning options that protect their skin without harm, the market for self-tanning products is expected to experience robust growth throughout the forecast period.

Restraints in the Global Self-Tanning Products Market

The growth of the global self-tanning products market faces significant challenges due to limited consumer awareness regarding the ingredients and safety of these items. With scant information and few advertisements available, potential buyers often exhibit hesitance in trying self-tanning products. This lack of education can lead to apprehension about potential skin damage, further deterring consumers from incorporating these products into their routines. As a result, the market is likely to experience restrained expansion during the forecast period, as the fear and uncertainty surrounding self-tanning options inhibit wider adoption among potential users seeking sun-kissed skin without the harmful effects of UV exposure.

Market Trends of the Global Self-Tanning Products Market

The global self-tanning products market is experiencing a significant trend towards natural and organic formulations, driven by consumers' increasing awareness of ingredient safety and environmental concerns. Brands like Beauty by Earth and Botanic Tree are gaining traction as they offer self-tanners crafted from plant-based components, which align with the demand for healthier alternatives to traditional chemical-based products. This shift reflects a broader trend in the beauty industry pivoting towards sustainability and clean beauty, as a growing segment of consumers prioritizes eco-friendly options. As this trend continues, the market is expected to expand further, with innovation in natural formulations shaping the future landscape of self-tanning products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Self-tanning Products Market Size by Types & CAGR (2025-2032)

• Market Overview
• Self-Tan Lotion
• Self-Tan Spray
• Self-Tan Oil
• Self-Tan Mousse
• Self-Tan Drops
• Self-Tan Wipes
• Others

Global Self-tanning Products Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Self-tanning Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Self-tanning Products Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Household
• Commercial
• Others

Global Self-tanning Products Market Size & CAGR (2025-2032)

• North America (Types, Gender, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• St. Tropez (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loving Tan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isle of Paradise (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tan-Luxe (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vita Liberata (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bondi Sands (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fake Bake (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jergens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal Paris (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dove (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Hansen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Glow (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MineTan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• James Read Tan (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte Cosmetics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty by Earth (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Tan (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• St. Moriz (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations