濕式剃毛市場規模、佔有率、成長分析、按產品、按性別、按分銷管道、按應用、按地區 - 行業預測，2025-2032 年

2023年全球濕式剃毛市場規模估值為137億美元，從2024年的149.5億美元成長到2032年的300億美元，預測期內（2025-2032年）複合年成長率為9.1%，預計也將成長。

由於擴大採用企業整裝儀容標準、人們對個人保健產品的認知不斷提高以及主要行業參與者的技術進步，全球濕式剃毛市場預計將出現顯著成長。隨著消費者花更多的錢來照顧整裝儀容，創新的濕式剃毛產品正在激增。其中包括介紹迎合現代偏好的刮鬍膏、無硫酸鹽凝膠和染料。吉列加熱刮鬍刀等著名創新透過結合加熱技術等功能來提供優質刮鬍體驗，凸顯了這一趨勢。此外，亞馬遜和 Flipkart 等平台的激增和電子商務的成長，以及製造商對研發的持續投資，正在提高產品品質並增加該細分市場的消費者需求。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析
• 原料分析

濕式剃毛市場規模：依產品分類

• 市場概況
• 拋棄式刮鬍刀
• 非拋棄式刮鬍刀
• 刮鬍膏和刮鬍膏
• 刮鬍刀刀片架
• 刀刃
• 其他

濕式剃毛市場規模：依性別分類

• 市場概況
• 男性
• 女士

濕式剃毛市場規模：依分銷管道分類

• 市場概況
• 大賣場
• 超級市場
• 獨立零售商
• 其他

濕式剃毛市場規模：依應用分類

• 市場概況
• 家庭使用
• 沙龍及水療中心
• 其他

濕式剃毛市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Harry's（United States）
• The Razor Company（United States）
• Maggard Razors（United States）
• Royal Shave（United States）
• Jeremy's Razors（United States）
• DR Harris & Co.（United Kingdom）
• Truefitt & Hill（United Kingdom）
• Taylor of Old Bond Street（United Kingdom）
• Edwin Jagger（United Kingdom）
• Muhle（Germany）
• Merkur（Germany）
• Saponificio Varesino（Italy）
• Proraso（Italy）
• Kai（Japan）
• Rockwell Razors（Canada）
• Parker Safety Razor（India）
• Super-Max（India）
• Lord International（Egypt）
• Rapira（Russia）

結論和建議

Global Wet Shave Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.95 billion in 2024 to USD 30.0 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global wet shave market is poised for significant growth, driven by increasing adoption of corporate grooming standards, heightened awareness of personal care products, and advancements in technology from key industry players. Consumers are spending more on personal grooming, leading to a surge in innovative wet shaving products. This includes the introduction of shaving creams, sulfate-free gels, and dyes, which cater to modern preferences. Notable innovations, like Gillette's Heated Razor, highlight this trend by incorporating features such as warming technology for a premium shaving experience. Additionally, the expanding e-commerce landscape, with platforms like Amazon and Flipkart gaining traction, along with ongoing investments in research and development by manufacturers, are enhancing product quality and fostering consumer satisfaction in the wet shave segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wet Shave market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wet Shave Market Segmental Analysis

Global Wet Shave Market is segmented by Product, Gender, Distribution Channel, Application and region. Based on Product, the market is segmented into Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Hypermarkets, Supermarkets, Independent Retailers and Others. Based on Application, the market is segmented into Household, Salons & Spa and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wet Shave Market

The global wet shave market is expected to experience significant growth driven by shifting consumer lifestyles and the ongoing trend of urbanization. As consumers prioritize personal grooming, there has been a notable increase in demand for grooming products among both men and women, particularly in emerging markets like India, China, and Indonesia. This rise in availability and accessibility of wet shave products is likely to further propel market expansion. Additionally, the increasing acceptance and adoption of grooming routines by female consumers are anticipated to play a pivotal role in enhancing the wet shave market's growth in the years ahead.

Restraints in the Global Wet Shave Market

The global wet shave market faces significant challenges due to the volatility in raw material prices, which is expected to hinder market expansion. The rising costs associated with new and innovative shaving products further exacerbate this issue, particularly affecting price-sensitive consumers with limited budgets. As these raw material prices fluctuate, the affordability of premium products diminishes, creating a barrier to market growth. Consequently, the anticipated resistance from cost-conscious segments of the population may limit the willingness to invest in higher-priced shaving solutions, ultimately impacting the overall progression and development of the wet shave market in the near future.

Market Trends of the Global Wet Shave Market

The global wet shave market is significantly influenced by the expanding reach of e-commerce, as consumers increasingly favor the convenience of online shopping for personal and beauty care products. This shift is propelled by advancements in technology, enabling seamless online experiences and the effective use of compelling branding strategies across various platforms. As consumers seek quality and variety in their grooming routines, the availability of diverse wet shave options through e-commerce is set to drive market growth. This trend not only enhances accessibility but also fosters competition among brands, ultimately benefiting consumers with better choices and prices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Wet Shave Market Size by Product & CAGR (2025-2032)

• Market Overview
• Disposable Razors
• Non-disposable Razors
• Shaving Lotions & Creams
• Razor Cartridges
• Blades
• Others

Global Wet Shave Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Wet Shave Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Supermarkets
• Independent Retailers
• Others

Global Wet Shave Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Salons & Spa
• Others

Global Wet Shave Market Size & CAGR (2025-2032)

• North America (Product, Gender, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Gender, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gender, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gender, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gender, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Harry's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Razor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maggard Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Shave (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jeremy's Razors (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D.R. Harris & Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truefitt & Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taylor of Old Bond Street (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edwin Jagger (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muhle (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merkur (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saponificio Varesino (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proraso (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockwell Razors (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lord International (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapira (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations