即飲蛋白飲料市場規模、佔有率、成長分析、按產品類型、按來源、按口味、按卡路里計數、按消費者、按投訴、按碳水化合物含量、按地區 - 行業預測，2025-2032 年

2023年全球即飲蛋白飲料市場規模預估為16億美元，預測期間（2025-2032年）複合年成長率為8.1%，從2024年的17.3億美元增至2032年的32億美元。成長至 3000 萬美元。

截至 2023 年 10 月，在消費者對便利和健康的需求的推動下，RTD（即飲）飲料市場正在經歷顯著成長，尤其是在蛋白質領域。採用高蛋白成分配製而成的即飲蛋白飲料迎合了想要有效滿足營養需求的忙碌消費者。這些飲料不僅可以促進心血管健康、增強免疫力、促進新陳代謝和支持骨骼健康，而且還符合消費者日益成長的健康生活方式意識。這一趨勢突顯了消費者偏好的變化，隨著越來越多的消費者優先考慮能夠無縫融入其繁忙日程的營養選擇，推動即飲蛋白飲料市場向前發展。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析

即飲蛋白飲料市場規模：依產品類型

• 市場概況
• 機能飲料
• 果汁飲料
• 蛋白質奶昔
• 植物來源奶飲料
• 體重管理飲料
• 臨床飲料
• 其他

即飲蛋白飲料市場規模：依來源分類

• 市場概況
• 植物來源
• 動物起源

即飲蛋白飲料市場規模：依口味

• 市場概況
• 橘子
• 芒果
• 草莓
• 混合水果
• 鳳梨
• 檸檬
• 覆盆子
• 原始/常規
• 西瓜
• 藍莓
• 水果潘趣酒
• 摩卡
• 青蘋果
• 櫻桃
• 草藥
• 蘆薈
• 其他

即飲蛋白質飲料市場規模：按卡路里數

• 市場概況
• 高熱量
• 低熱量
• 零卡路里

即飲蛋白質飲料市場規模：依消費者分類

• 市場概況
• 一般消費者
• 運動員
• 健身愛好者

即飲蛋白質飲料市場規模：依聲稱分類

• 市場概況
• 不含防腐劑
• 不含麩質
• 非基因改造
• 無脂肪
• 以上所有功能
• 其他

即飲蛋白質飲料市場規模：依含糖量分類

• 市場概況
• 低糖
• 高糖
• 零糖

即飲蛋白飲料市場規模：依包裝類型

• 市場概況
• 瓶子
• 能
• 紙盒

即飲蛋白質飲料市場規模：依包裝尺寸

• 市場概況
• 201-300ml
• 301-400ml
• 401-500ml
• 500毫升以上
• 101-200ml
• 100毫升以下

即飲蛋白飲料市場規模：依通路

• 市場概況
• 非商店型零售商
• 商店型零售商

即飲蛋白飲料市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• PepsiCo, Inc.（USA）
• Coca-Cola Co.（USA）
• Glanbia plc（Ireland）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Danone SA（France）
• MusclePharm Corporation（USA）
• CytoSport, Inc.（USA）
• Kellogg Company（USA）
• Premier Nutrition Corporation（USA）
• General Nutrition Centers, Inc.（GNC）（USA）
• Monster Beverage Corporation（USA）
• Hormel Foods Corporation（USA）
• The Hershey Company（USA）
• The Nature's Bounty Co.（USA）
• The Hain Celestial Group, Inc.（USA）

結論和建議

Global RTD Protein Beverages Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.73 billion in 2024 to USD 3.23 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

As of October 2023, the ready-to-drink (RTD) beverage market is witnessing significant growth, particularly in the protein segment, driven by consumer demand for convenience and health. RTD protein drinks, formulated from high-protein ingredients, cater to on-the-go individuals seeking to fulfill their nutritional requirements efficiently. These beverages not only promote cardiovascular health, bolster immunity, enhance metabolism, and support bone health, but they also align with the increasing consumer awareness surrounding healthy lifestyles. This trend underscores a shift in consumer preferences, as more individuals prioritize nutritious options that seamlessly fit into their busy schedules, thereby propelling the RTD protein beverage market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Protein Beverages Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Protein Beverages Market Segmental Analysis

Global RTD Protein Beverages Market is segmented by Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel and region. Based on Product Type, the market is segmented into Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages and Others. Based on Source, the market is segmented into Plant-Based and Animal-Based. Based on Flavor, the market is segmented into Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera and Others. Based on Calorie Count, the market is segmented into High Calories, Low Calories and Zero Calorie. Based on Consumers, the market is segmented into Regular Consumer, Athletes and Gym Enthusiast. Based on Claim, the market is segmented into Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims and Others. Based on Sugar Count, the market is segmented into Low Sugar, High Sugar and Zero Sugar. Based on Packaging Type, the market is segmented into Bottles, Cans and Cartons. Based on Packaging Size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml and Less than 100 ml. Based on Distribution Channel, the market is segmented into Non-store Retailers and Store Based Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Protein Beverages Market

The global market for ready-to-drink (RTD) protein beverages is being significantly driven by a rising awareness among consumers regarding health and wellness, which has led to an increased demand for functional drinks. This shift in consumer behavior indicates a heightened interest in nutritional products, particularly those fortified with protein, which are gaining popularity as sports nutrition supplements across various regions. Athletes and fitness enthusiasts are increasingly opting for these beverages, including carbonated options, to enhance their performance, overall fitness, and muscle development. Furthermore, the nutritional benefits associated with protein consumption, such as weight management and anti-aging properties, further bolster market growth.

Restraints in the Global RTD Protein Beverages Market

The growth of the global ready-to-drink (RTD) protein beverages market is currently restrained by the increasing costs associated with functional beverages and a relatively limited demand in various regions. In particular, the high prices of these products are expected to impede market expansion, particularly in developing nations where lower per capita income is prevalent. Additionally, numerous countries face challenges related to stringent health regulations and legal restrictions, further limiting consumer interest and availability. These factors combined contribute to a slower rate of growth in the RTD protein beverages sector, highlighting significant obstacles that need to be addressed.

Market Trends of the Global RTD Protein Beverages Market

The global RTD (ready-to-drink) protein beverages market is experiencing significant growth, driven by increasing health awareness and a shift towards active lifestyles among consumers. The rising popularity of protein-enriched drinks, particularly among athletes and fitness enthusiasts, is bolstered by the proliferation of gyms and fitness centers. As people prioritize convenient nutritional solutions to support their workout regimens, brands are innovating with diverse flavors and formulations, catering to both serious sports participants and health-conscious individuals. This trend reflects not only a growing demand for functional beverages but also a broader cultural shift towards wellness and fitness, positioning the RTD protein beverage sector for continued expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global RTD Protein Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Energy Beverages
• Juice Beverages
• Protein Shakes
• Plant-Based Milk Beverages
• Weight Management Beverages
• Clinical Beverages
• Others

Global RTD Protein Beverages Market Size by Source & CAGR (2025-2032)

• Market Overview
• Plant-Based
• Animal-Based

Global RTD Protein Beverages Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Orange
• Mango
• Strawberry
• Mixed Fruit
• Pineapple
• Lemon
• Raspberry
• Original/Regular
• Watermelon
• Blueberry
• Fruit Punch
• Mocha
• Green Apple
• Cherry
• Herbal
• Aloe Vera
• Others

Global RTD Protein Beverages Market Size by Calorie Count & CAGR (2025-2032)

• Market Overview
• High Calories
• Low Calories
• Zero Calorie

Global RTD Protein Beverages Market Size by Consumers & CAGR (2025-2032)

• Market Overview
• Regular Consumer
• Athletes
• Gym Enthusiast

Global RTD Protein Beverages Market Size by Claim & CAGR (2025-2032)

• Market Overview
• Preservatives Free
• Gluten Free
• Non-GMO
• Fat Free
• All of the Above Claims
• Others

Global RTD Protein Beverages Market Size by Sugar Count & CAGR (2025-2032)

• Market Overview
• Low Sugar
• High Sugar
• Zero Sugar

Global RTD Protein Beverages Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Cartons

Global RTD Protein Beverages Market Size by Packaging Size & CAGR (2025-2032)

• Market Overview
• 201-300 ml
• 301-400 ml
• 401-500 ml
• More than 500 ml
• 101-200 ml
• Less than 100 ml

Global RTD Protein Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Non-store Retailers
• Store Based Retailers

Global RTD Protein Beverages Market Size & CAGR (2025-2032)

• North America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coca-Cola Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CytoSport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Nutrition Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Nutrition Centers, Inc. (GNC) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hormel Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations