K12 教育市場規模、佔有率、成長分析、按應用、按機構、按交付模式、按地區 - 行業預測，2025-2032 年

2023年K12教育市場規模將為43.9億美元，從2024年的48.3億美元成長到2032年的104.5億美元，預計在預測期內（2025-2032年）年複合成長率為10.1%。

在智慧型手機和數位設備的快速普及以及旨在加強教育機會的各種政府舉措的推動下，K-12 教育市場正在經歷顯著成長。學生可以使用這些設備存取教育內容，豐富他們的學習體驗。政府對教育部門的投資進一步確保更多人能夠接受教育。然而，儘管可支配收入和識字率有所增加，但由於入學率上升，市場成長面臨挑戰，這可能會損害教育品質。然而，個人化學習和先進技術整合的趨勢為 K-12 教育提供了改進的機會，增加了世界各地學生的學習機會和理解。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 案例研究分析

K12教育市場規模：依應用分類

• 市場概況
• 小學（K-5）
• 國中（6-8年級）
• 高中（9-12）

K12 教育市場規模：依機構分類

• 市場概況
• 民眾
• 私人的

K12教育市場規模：依交付模式

• 市場概況
• 離線
• 線上

K12教育市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Pearson Education Inc（UK）
• Cengage learning India Pvt. ltd（India）
• Stride Inc.（US）
• Smart Technologies（Canada）
• International Business Machines Corporation（America）
• Samsung Electronics Co. Ltd（South Korea）
• Oracle Corporation（US）
• D2L Corporation（Canada）
• Adobe systems Inc.（US）
• Microsoft Corporation（US）
• Chungdahm Learnings（South Korea）
• Next Education（India）
• Tata Class Edge（India）
• BenQ（China）
• Bettermarks（Germany）

結論和建議

K12 Education Market size was valued at USD 4.39 Billion in 2023 and is poised to grow from USD 4.83 Billion in 2024 to USD 10.45 Billion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).

The K-12 education market is experiencing significant growth, fueled by the rapid adoption of smartphones and digital devices, alongside various government initiatives aimed at enhancing educational access. As students utilize these devices to access educational content, their learning experiences are enriched. Government investments in the educational sector further ensure that education is readily available to a wider audience. However, market growth faces challenges due to rising school enrollment levels, which can detract from educational quality, despite increasing disposable incomes and literacy rates. Nonetheless, trends towards personalized learning and the integration of advanced technologies present opportunities for improvement in K-12 education, facilitating better access and comprehension for students worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the K12 Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

K12 Education Market Segmental Analysis

Global K12 Education Market is segmented by application, institution, delivery mode and region. Based on application, the market is segmented into elementary school (k-5), middle school (6-8) and high school (9-12). Based on institution, the market is segmented into public and private. Based on delivery mode, the market is segmented into offline and online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the K12 Education Market

One significant driver in the K12 education market is the rapid increase in the adoption of smartphones and digital devices, particularly in developing countries. Current surveys indicate that less than half of the population in these regions owns a smartphone, presenting substantial growth potential. As access to these devices expands, students can leverage technology to enhance their learning experiences. With the ability to download educational videos, utilize mobile learning applications, and engage with interactive content, digital devices facilitate easier and more flexible access to education. This trend is transforming educational opportunities for students worldwide, breaking down barriers to learning and promoting academic growth.

Restraints in the K12 Education Market

The K12 education market faces notable restraints, primarily due to rising enrollment levels in schools. A significant surge in population combined with increased disposable incomes has led to a substantial influx of students into educational institutions. In the United States, approximately 17,400 schools are experiencing overcrowding, which adversely affects the quality of education provided. The resultant strain on resources and facilities ultimately undermines the effectiveness of educational delivery, hindering the overall growth and development of the K12 education market. This situation presents challenges that must be addressed to ensure that educational standards can be upheld amidst growing demand.

Market Trends of the K12 Education Market

The global K12 education market is currently experiencing a significant rise in the adoption of cutting-edge technologies, transforming traditional educational paradigms. Innovations such as artificial intelligence, virtual and augmented reality, and personalized learning platforms are becoming integral to curricula, enhancing student engagement and fostering individualized educational experiences. This technological integration not only facilitates deeper understanding and retention of knowledge but also equips students with essential skills for a technology-driven future. As educational institutions increasingly recognize the importance of these advancements, the trend is likely to accelerate, aligning with the demands of a rapidly evolving digital landscape and improving overall educational outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis

Global K12 Education Market Size by Application & CAGR (2025-2032)

• Market Overview
• Elementary School (K-5)
• Middle School (6-8)
• High School (9-12)

Global K12 Education Market Size by Institution & CAGR (2025-2032)

• Market Overview
• Public
• Private

Global K12 Education Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global K12 Education Market Size & CAGR (2025-2032)

• North America (Application, Institution, Delivery Mode)
  • US
  • Canada
• Europe (Application, Institution, Delivery Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Institution, Delivery Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Institution, Delivery Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Institution, Delivery Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pearson Education Inc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage learning India Pvt. ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stride Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smart Technologies (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe systems Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chungdahm Learnings (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Next Education (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Class Edge (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BenQ (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bettermarks (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations