牛奶巧克力市場規模、佔有率、成長分析，按類型、形式、分銷管道、應用、地區 - 產業預測，2024-2031年

2022年全球牛奶巧克力市場規模為185億美元，預計從2023年的197.8億美元成長到2031年的322.6億美元，年複合成長率為7.2%。

巧克力市場，尤其是牛奶巧克力，因其眾多的健康益處而快速擴張。研究表明，牛奶巧克力不僅可以提高記憶力，降低心臟病和中風的風險，還可以增強免疫系統。消費者意識的不斷增強推動需求，尤其是牛奶巧克力也因其皮膚保濕和平滑特性而受到認可。此外，可可中含有的類黃酮是強大的抗氧化劑，有助於透過對抗自由基來改善血液流動，進一步推動市場成長。亞太地區可支配收入的增加預計也將補充這一趨勢，使牛奶巧克力成為追求奢侈品的注重健康的消費者越來越有吸引力的選擇。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析
• 原料分析

牛奶巧克力市場規模：依類型和年複合成長率（2024-2031）

• 市場概況
• 傳統牛奶巧克力
• 有機牛奶巧克力
• 其他

牛奶巧克力市場規模：依形式及年複合成長率（2024-2031）

• 市場概況
• 棒
• 糖果
• 巧克力塗層堅果
• 巧克力片

牛奶巧克力市場規模：依分銷通路及年複合成長率（2024-2031）

• 市場概況
• 大賣場/超級市場
• 專賣店
• 便利商店
• 其他

牛奶巧克力市場規模：依應用和年複合成長率（2024-2031）

• 市場概況
• 食品/飲料
• 個人護理和化妝品
• 藥品
• 其他

牛奶巧克力市場規模及年複合成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東、非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Mondelez International
• Nestle SA
• The Hershey Company
• Mars, Incorporated
• Ferrero Group
• Lindt & Sprungli AG
• Ghirardelli Chocolate Company
• Meiji Holdings Co., Ltd.
• Barry Callebaut
• Cargill, Inc.
• Pladis（Godiva & Ulker）
• Chocoladefabriken Lindt & Sprungli AG
• Cadbury（Mondelez）
• Milka
• Ritter Sport
• Fazer Group
• LOTTE Confectionery
• Valrhona
• Storck Group
• Perugina（Nestle）

結論和建議

Global Milk Chocolate Market size was valued at USD 18.5 billion in 2022 and is poised to grow from USD 19.78 billion in 2023 to USD 32.26 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The chocolate market, particularly milk chocolate, is experiencing rapid expansion driven by its numerous health benefits. Research indicates that milk chocolate not only enhances memory and reduces the risk of heart attacks and strokes but also strengthens the immune system. This growing awareness among consumers is fueling demand, particularly as milk chocolate is also recognized for its skin hydration and smoothing properties. Additionally, the presence of flavonoids, potent antioxidants in cocoa, contributes to improved blood flow by combating free radicals, further propelling market growth. The rise in disposable income in Asia-Pacific regions is also expected to complement this trend, making milk chocolate an increasingly appealing option for health-conscious consumers seeking indulgence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Milk Chocolate market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Milk Chocolate Market Segmental Analysis

Global Milk Chocolate Market is segmented by Type, Form, Distribution channel, Application and region. Based on Type, the market is segmented into Conventional milk chocolate, organic milk chocolate, others. Based on Form, the market is segmented into Bar, Candies, Chocolate coated nuts, Chocolate chips. Based on Distribution channel, the market is segmented into Hypermarkets/Supermarkets, Speciality stores, Convenience stores, others. Based on Application, the market is segmented into Food & Beverages, Personal care & cosmetics, Pharmaceuticals, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Milk Chocolate Market

The global milk chocolate market is experiencing significant growth driven by several factors. High consumer demand for chocolate-based confections in Western nations, coupled with an increasing appetite for indulgent products in developing countries such as China, India, and Korea, is expected to propel market expansion in the coming years. Additionally, the rising preference for premium and sustainably sourced milk chocolate reflects a shift in consumer behavior towards quality over quantity, further boosting the industry. Seasonal gifting trends, particularly during holidays, also contribute to market growth, as chocolate remains a popular gift choice among consumers worldwide.

Restraints in the Global Milk Chocolate Market

The Global Milk Chocolate market faces several restraints that may hinder its growth potential. The ease of finding alternative products, coupled with stringent government regulations on quality standards, could pose significant challenges. Additionally, disruptions in supply chains caused by the pandemic have further complicated market dynamics. High research and development costs, alongside fluctuating raw material prices, may also slow down progress within the market. Furthermore, rising health concerns, such as the increased prevalence of obesity, elevated blood sugar levels, and a growing incidence of diabetes worldwide, could deter consumers from purchasing milk chocolate products, ultimately affecting market expansion.

Market Trends of the Global Milk Chocolate Market

The global milk chocolate market is witnessing a dynamic trend, fueled by innovative product development and diversification. Manufacturers are creatively blending milk chocolate with flavors like orange, caramel, cookies, and nuts, enhancing consumer appeal and broadening market reach. The introduction of various formats-bars, chips, cubes, and wafers-caters to changing consumer preferences for convenient snacking. Additionally, milk chocolate's integration into an array of beverages and confectionery items, including cakes, milkshakes, croissants, and hot chocolate, is driving consumption rates. This trend reflects a growing appetite for indulgent treats, positioning milk chocolate as a versatile and sought-after ingredient in the global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Milk Chocolate Market Size by Type & CAGR (2024-2031)

• Market Overview
• Conventional milk chocolate
• Organic milk chocolate
• Others

Global Milk Chocolate Market Size by Form & CAGR (2024-2031)

• Market Overview
• Bar
• Candies
• Chocolate coated nuts
• Chocolate chips

Global Milk Chocolate Market Size by Distribution channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets/Supermarkets
• Speciality stores
• Convenience stores
• Others

Global Milk Chocolate Market Size by Application & CAGR (2024-2031)

• Market Overview
• Food & Beverages
• Personal care & cosmetics
• Pharmaceuticals
• Others

Global Milk Chocolate Market Size & CAGR (2024-2031)

• North America, (Type, Form, Distribution channel, Application)
  • US
  • Canada
• Europe, (Type, Form, Distribution channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Form, Distribution channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Form, Distribution channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Form, Distribution channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Mondelez International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindt & Sprungli AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ghirardelli Chocolate Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barry Callebaut
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (Godiva & Ulker)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chocoladefabriken Lindt & Sprungli AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cadbury (Mondelez)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milka
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ritter Sport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fazer Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOTTE Confectionery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valrhona
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Storck Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perugina (Nestle)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation