全球智慧手錶市場規模、佔有率、成長分析，依作業系統（IOS、Android）、最終用戶（男性和女性） - 產業預測 2024-2031

Global Smartwatch Market Size, Share, Growth Analysis, By Operating System(IOS, Android), By End User(Male and Female) - Industry Forecast 2024-2031

出版日期: 2024年04月08日 | 出版商:

SkyQuest | 英文 202 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年全球智慧手錶市場規模為 212.5 億美元，預計將從 2023 年的 230.4 億美元成長到 2031 年的 439.2 億美元，預測期內（2024-2031 年）複合年成長率為 8.4%。

全球智慧手錶市場正在經歷快速成長和轉型，這主要是由技術進步和不斷變化的消費者偏好所推動的。智慧型手錶超越了傳統的計時功能，現在提供大量功能，包括健身追蹤、通知和智慧型手機連接。市場擴張的一個重要推動因素是人們對健康和健身的日益關注。智慧手錶配備了用於監測心率、追蹤步數和分析睡眠模式的感測器，是努力改善健康的個人的寶貴工具。此外，GPS 和其他基於位置的服務的整合增強了它們對戶外愛好者和健身愛好者的吸引力。連接性是推動智慧手錶市場向前發展的另一個關鍵因素。這些設備使用戶能夠直接從手腕接收通知、撥打電話和控制智慧家庭設備，從而增加便利性並提高工作效率。市場格局的特徵是科技巨頭和小型企業之間的激烈競爭。蘋果、三星和 Garmin 等老牌公司憑藉著功能豐富的產品佔據市場主導地位，而新創公司則繼續憑藉獨特的設計和專業功能進行創新。隨著科技的不斷進步，我們可以預見更複雜和多樣化的智慧手錶選項，以滿足對穿戴式科技不斷成長的需求。隨著智慧手錶越來越融入我們的日常生活，全球市場有望持續擴張。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名企業比較
2021 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率（%），2021年

主要公司簡介

Apple Inc. (USA)
Samsung Electronics Co., Ltd. (South Korea)
Huawei Technologies Co., Ltd. (China)
Garmin Ltd. (Switzerland)
Fitbit, Inc. (USA)
Fossil Group, Inc. (USA)
Amazfit (China)
Xiaomi Corporation (China)
LG Electronics Inc. (South Korea)
Polar Electro Oy (Finland)
Mobvoi Information Technology Company Limited (China)
Casio Computer Co., Ltd. (Japan)
Suunto Oy (Finland)
Sony Corporation (Japan)
Misfit, Inc. (USA)
Ticwatch (China)
Vector Watch SA (Switzerland)
TAG Heuer SA (Switzerland)
Withings (France)
Citizen Watch Co., Ltd. (Japan)
Michael Kors (USA)

簡介目錄

Product Code: SQMIG20D2156

Global smartwatch market size was valued at USD 21.25 billion in 2022 and is poised to grow from USD 23.04 billion in 2023 to USD 43.92 billion by 2031, at a CAGR of 8.4% during the forecast period (2024-2031).

The global smartwatch market is witnessing rapid growth and transformation, primarily fueled by advancements in technology and evolving consumer preferences. Smartwatches, which go beyond traditional timekeeping, now offer a plethora of features including fitness tracking, notifications, and smartphone connectivity. A significant driver behind the market's expansion is the growing focus on health and fitness. Equipped with sensors for monitoring heart rate, tracking steps, and analyzing sleep patterns, smartwatches serve as valuable tools for individuals striving to improve their well-being. Moreover, integration of GPS and other location-based services enhances their appeal to outdoor enthusiasts and fitness aficionados. Connectivity is another key factor propelling the smartwatch market forward. These devices enable users to receive notifications, make calls, and control smart home devices right from their wrists, adding convenience and boosting productivity. The market landscape is characterized by intense competition among tech giants and smaller players alike. Established companies such as Apple, Samsung, and Garmin dominate the market with feature-rich offerings, while startups continue to innovate with unique designs and specialized functionalities. As technology continues to advance, we can anticipate even more sophisticated and diverse smartwatch options catering to the growing demand for wearable technology. With smartwatches becoming increasingly integrated into our daily lives, the global market is poised for continued expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the global smartwatch market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartwatch Market Segmental Analysis

Global smartwatch Market is segmented based on operating system, end user, display technology and region. By operating system, the market is segmented into IOS, android, others. By end user, market is segmented into male and female. by display technology, the market is segmented into LCD and OLED. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Smartwatch Market

A big reason why smartwatches are becoming so popular is because they can help people stay healthy. These watches do more than just tell time - they have sensors that can track things like your heart rate, how well you sleep, and how active you are. This lets you keep an eye on your health and make improvements. As more people become interested in staying healthy and preventing illnesses, they're turning to smartwatches as an easy way to do that. So, the demand for health and fitness features is driving the growth of the smartwatch market.

Restraints in the Global Smartwatch Market

A big problem in the smartwatch market is that the batteries don't last long enough. Even though companies are working to improve this, most smartwatches still need to be charged frequently. This can be annoying for people who want to track their health or use their smartwatch for outdoor activities. It's hard for companies to balance making smartwatches powerful and making sure the battery lasts a long time. Solving this problem is important for companies to keep customers happy and get more people to use smartwatches, because people want devices that can do a lot and still last a long time on one charge.

Market Trends of the Global Smartwatch Market

A big trend in the smartwatch world is that these devices are becoming better at working with lots of different gadgets. Smartwatches are turning into central hubs for all your tech stuff, like your phone, tablet, laptop, and even smart home gadgets. This means you can easily switch between devices, see notifications, control your smart home, and share data between them. As more people want all their gadgets to work together smoothly, smartwatch makers are focusing on making sure their devices can connect with everything, making them super useful tools for managing all your tech stuff.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Smartwatch Market by Operating System

Market Overview
IOS
Android
Others

Global Smartwatch Market by End User

Market Overview
Male and Female

Global Smartwatch Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Apple Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huawei Technologies Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Garmin Ltd. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fitbit, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fossil Group, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazfit (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Polar Electro Oy (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mobvoi Information Technology Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Casio Computer Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suunto Oy (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Misfit, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ticwatch (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vector Watch SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TAG Heuer SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Withings (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Citizen Watch Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michael Kors (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments