全球汽車資訊娛樂市場規模、佔有率、成長分析、依產品類型（音訊單元、顯示器單元）、依組裝類型（OE 組裝和售後市場）、依車輛類型（乘用車和商用車）- 2024-2031 年產業預測

2022年全球汽車資訊娛樂市場規模約為74.2億美元，預計將從2023年的81.4億美元增至2031年的170.7億美元，預測期（2024-2031年）複合年成長率為9.7% ）。

消費者可支配收入的增加，以及新興市場便利融資選擇的出現，使得更多的人能夠購買乘用車。這促使對配備實用娛樂系統的技術先進車輛的更高需求。為了增強現有資訊娛樂系統的功能，主要汽車製造商正致力於整合先進技術，例如駕駛員輔助和透過物聯網 (IoT) 實現的擴增實境即時資料收集。將這些技術整合到汽車中旨在提高駕駛員的安全性和體驗，從而推動對汽車資訊娛樂系統的需求並促進市場成長。儘管各種有利因素預計將有助於市場擴張，但最近的大流行帶來了課題。設備和原料供應鏈的中斷導致汽車產業停止製造業務。解除封鎖後，由於生產中斷，對車輛的需求增加，但遇到了短缺。晶片組等關鍵半導體元件的短缺進一步加劇了這種情況。晶片組對於實現車輛的導航、通訊和控制功能至關重要。晶片組的稀缺嚴重影響了汽車生產。為了減輕晶片組短缺的影響，汽車製造商開始生產功能減少的車型。例如，BMW於 2022 年 5 月開始在美國、英國、西班牙、義大利和法國等多個國家交付不帶 CarPlay、Android Auto 功能和內建 Wi-Fi 的車輛。方面，汽車製造商將先進駕駛輔助系統（ADAS）和數位監控系統（DMS）整合到車輛中。這些系統為駕駛員提供了額外的好處，例如法規遵循和監控服務，以及交通更新和停車輔助等功能，從而增強了整體駕駛體驗。駕駛員安全技術不斷發展的格局預計將為車輛資訊娛樂市場創造新的成長機會。此外，資訊娛樂系統收集有關車輛的即時資料，汽車保險公司和執法機構可以利用這些數據進行事故調查和解決。這些資料在為事故案件提供數位證據方面發揮著至關重要的作用，凸顯了資訊娛樂系統超越娛樂目的的重要性。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

依產品類型分類的全球汽車資訊娛樂市場

• 市場概況
• 音訊單元
• 顯示單元
• 抬頭顯示器
• 導航裝置
• 通訊單元

依安裝類型分類的全球汽車資訊娛樂市場

• 市場概況
• 原廠配備
• 和售後市場

依車型分類的全球汽車資訊娛樂市場

• 市場概況
• 搭乘用車
• 和商用車

全球汽車資訊娛樂市場規模（依地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名企業比較
• 2021 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率（%），2021年

主要公司簡介

• Harman International Industries Inc.
• Panasonic Corporation
• Pioneer Corporation
• Clarion Co. Ltd.
• Alpine Electronics Inc.
• Delphi Technologies
• TomTom NV
• Garmin Ltd.
• Mitsubishi Electric Corporation
• JVCKENWOOD Corporation
• Denso Corporation
• Continental AG
• Visteon Corporation
• Sony Corporation
• FCA Group
• General Motors Company
• BMW AG
• Ford Motor Company
• Hyundai Motor Company
• Volkswagen AG.

Global automotive infotainment market size was valued at around USD 7.42 billion in 2022 and is expected to rise from USD 8.14 billion in 2023 to reach a value of USD 17.07 billion by 2031, at a CAGR of 9.7% over the forecast period (2024-2031).

The increase in disposable incomes among consumers, along with the availability of easy financing options in emerging markets, has enabled more people to purchase passenger vehicles. This has led to a higher demand for technologically advanced vehicles equipped with practical entertainment systems. To enhance the functionality of existing infotainment systems, major vehicle manufacturers are focusing on incorporating advanced technologies such as driver assistance and real-time data collection through augmented reality, made possible by the Internet of Things (IoT). The integration of these technologies into automobiles aims to improve driver safety and experience, consequently driving the demand for automotive infotainment systems and fostering market growth. Although various favorable factors are expected to contribute to market expansion, the recent pandemic presented challenges. Disruptions in the supply chain of equipment and raw materials caused the automotive sector to halt manufacturing operations. Following the lifting of lockdowns, increased demand for vehicles encountered a shortage due to the interruption in manufacturing. Shortages of crucial semiconductor components, like chipsets, further exacerbated the situation. Chipsets are essential for enabling navigation, communication, and control functions in vehicles. The scarcity of chipsets significantly impacted automobile production. To mitigate the effects of chipset shortages, automakers began producing models with reduced features. For example, BMW started delivering vehicles without CarPlay, Android Auto capabilities, and built-in Wi-Fi in several countries, including the United States, the United Kingdom, Spain, Italy, and France, in May 2022. Advancements in technology, particularly in driver safety, have led automakers to integrate advanced driver assistance systems (ADAS) and digital monitoring systems (DMS) into vehicles. These systems offer drivers additional benefits such as regulatory compliance and monitoring services, as well as features like traffic updates and parking assistance, enhancing the overall driving experience. The evolving landscape of driver safety technology is expected to create new growth opportunities in the vehicle infotainment market. Furthermore, infotainment systems gather real-time data about the vehicle, which can be utilized by auto insurers and law enforcement agencies for accident investigation and resolution. This data plays a crucial role in providing digital evidence for accident cases, highlighting the significance of infotainment systems beyond entertainment purposes.

Top-down and bottom-up approaches were used to estimate and validate the size of the global automotive infotainment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Infotainment Market Segmental Analysis

The global automotive infotainment market is segmented based on product type, fit type, vehicle type, and region. By product type, the market is segmented into audio unit, display unit, heads-up display, navigation unit, communication unit. By fit type, the market is segmented into OE fitted, and aftermarket. By vehicle type, the market is segmented into passenger cars, and commercial vehicles. By region, the market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Automotive Infotainment Market

A key factor propelling the automotive infotainment market forward is the growing desire for in-car entertainment systems. Consumers seek entertainment systems within their vehicles that provide top-notch audio and video quality, smooth connectivity, and easy-to-use interfaces.

Restraints in the Global Automotive Infotainment Market

A significant obstacle for the automotive infotainment market is the steep price of advanced infotainment systems. The development and integration of cutting-edge technologies like AI and AR come with substantial costs, rendering these systems financially out of reach for many consumers.

Market Trends of the Global Automotive Infotainment Market

The rising prominence of connected cars is driving up the demand for advanced infotainment systems. Automotive manufacturers are prioritizing the development of connected cars that seamlessly integrate with a variety of entertainment and communication services.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Automotive Infotainment Market by Product Type

• Market Overview
• Audio unit
• Display unit
• Heads-Up display
• Navigation unit
• and Communication unit

Global Automotive Infotainment Market by Fit Type

• Market Overview
• OE Fitted
• and Aftermarket

Global Automotive Infotainment Market by Vehicle Type

• Market Overview
• Passenger Cars
• and Commercial Vehicles

Global Automotive Infotainment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Harman International Industries Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarion Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Electronics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delphi Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FCA Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments