全球卡瓦根萃取物市場規模、佔有率、成長分析、依產品、依最終用戶、依性質、依配銷通路- 產業預測 2024-2031

2022年，全球卡瓦根萃取物市場規模為11.8億美元，預計將從2023年的13.7億美元成長到2031年的45.9億美元，預測期間（2024-2031年）複合年成長率為16.30% 。

同儕壓力、社會期望、山地工作對現今的年輕人來說都是沉重的負擔。在這種情況下，年輕人正在努力工作以取得更多成就。卡瓦根萃取物已被證明可以減輕壓力並促進身心健康。卡瓦因其減輕壓力的能力而引起人們的注意。由胡椒胡椒製成的飲料或萃取物稱為卡瓦酒。由於無知，許多國家的卡瓦市場很少。透過提高對卡瓦根萃取物產品的認知，這些國家的業務可以蓬勃發展。

卡瓦根萃取物產品的全球市場佔有率的大部分由北美佔據。含有卡瓦根萃取物的產品的最大生產國和消費國是斐濟。由於越來越多的人意識到卡瓦產品的健康益處，亞太地區的擴張速度也同樣加快。 2021年，斐濟出口商品價值約4,190萬美元。斐濟超過 70% 的農村居民依靠卡瓦來就業。

粉末劑型的市佔率接近 67%，在液體和粉末劑型中佔有最大佔有率。注重健康的人會使用粉末版本，將其與熱水混合製成卡瓦茶。由於它的抗咖啡因特性，人們開始更頻繁地使用它。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

全球卡瓦根萃取物市場（依產品）

• 市場概況
• 液體和粉末

全球卡瓦根萃取物市場（依最終用戶）

• 市場概況
• 食品與飲料
• 藥品
• 化妝品和個人護理產品

全球卡瓦根萃取物市場本質

• 市場概況
• 有機和傳統

依配銷通路分類的全球卡瓦根萃取物市場

• 市場概況
• 大型超市和超級市場
• 便利商店
• 專賣店
• 線上銷售通路

全球卡瓦根萃取物市場規模（依地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名企業比較
• 2021 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率（%），2021年

主要公司簡介

• Kava Kauai
• Nakamal at Home
• Kava Society
• Kona Kava Farm
• Vanuatu Kava
• Bula Kava House
• Gourmet Hawaiian Kava
• Fiji Kava
• Root of Happiness
• Kalm with Kava
• Mahakea Kava
• Cactus Kava
• Tongan Kava
• Taki Mai
• Melo Melo Kava
• Wakacon
• Kava Konnection
• Ozia Originals
• True Kava
• Kavafied
• In March 2021, Ohana kava bar started selling its products online for a large number of individuals to have access to this health-promoting herbal extract.
• In March 2022, HiLands Foods launched Fijian Lami Kava in Australia. The brand uses piper methysticum roots to produce its herbal kava, which is produced in both powder and raw-root forms.

Global Kava Roots Extract Market size was valued at USD 1.18 billion in 2022 and is poised to grow from USD 1.37 billion in 2023 to USD 4.59 billion in 2031, at a CAGR of 16.30% during the forecast period (2024-2031).

Peer pressure, society expectations, and mountain works are all heavy loads for today's youth. Youth in this scenario are working hard to accomplish more. Extracts from kava roots have been shown to reduce stress and promote mental and physical well-being. Kava has drawn attention because of its ability to reduce stress. A drink or extract prepared from Piper methysticum is called kava. Because of ignorance, there is very little of a kava market in many nations. By raising awareness of kava root extract goods, business can thrive in these nations.

The majority of the global market share for kava root extract products is held by North America. The largest producer and consumer of products containing kava root extract is Fiji. Because more people are becoming aware of the health benefits of kava products, the Asia-Pacific area is likewise expanding more quickly. In 2021, Fiji exported goods worth roughly USD 41.9 million. Over 70% of Fiji's rural inhabitants depend on kava for employment.

With a market share of almost 67%, powder form has the biggest share across liquid and powder forms. Health-conscious people utilize the powder version, which they blend with hot water to make kava tea. People are starting to use it more frequently because of its anti-caffeine qualities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kava Roots Extract Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kava Roots Extract Market Segmental Analysis

On the basis of Product type, the market is segmented into liquid and powder. On the Basis of end-use industry, market is segmented into food & beverage, cosmetics and personal care, and pharmaceuticals. On the basis of distribution channel, the Kava Roots Extract Market is segmented to Hypermarkets & supermarkets, Convenience store, Specialty stores, and Online sales channel. On the basis of region, the Kava Roots Extract Market is segmented into Asia Pacific, Europe, North America, Middle East & Africa, and Latin America.

Drivers of the Global Kava Roots Extract Market

Growing inclination toward using herbal remedies instead of chemical medications as a result of its numerous adverse effects. Because customers are choosing medicinal plants and herbs to maintain their health and wellness, the herbal sector is growing. Extracts from the kava root offer a wide range of therapeutic uses. In several European nations, they are used to treat nerve disorders and anxiety, including sleeplessness, restlessness, and stress. Thus, the growing acceptance of kava as a treatment for a range of ailments is anticipated to propel market expansion.

Restraints in the Global Kava Roots Extract Market

The government of Germany, France, and Canada has outlawed the use of kava due to certain adverse effects, including liver toxicity, neurotoxicity, and kava dermopathy. This could have a detrimental impact on the global market for kava root extract sales.

Market Trends of the Global Kava Roots Extract Market

The growing demand for herbal medicines by consumers is expected to present enormous growth potential for the pharmaceutical industry in the years to come. Pharmaceutical companies are researching the benefits of kava root extracts because they can effectively cure a wide range of conditions, from cancer to neurological diseases. The market for herbal medicines is expanding at a CAGR of 11.6%. Herbal remedies are the only accessible and reasonably priced form of treatment in underdeveloped nations. Herbal remedies are mostly preferred by consumers for joint discomfort and colds and coughs.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Kava Roots Extract Market by Product

• Market Overview
• Liquid and Powder

Global Kava Roots Extract Market by End user

• Market Overview
• Food & Beverage
• Pharmaceuticals
• Cosmetics and Personal Care Products

Global Kava Roots Extract Market by Nature

• Market Overview
• Organic and Conventional

Global Kava Roots Extract Market by Distribution channel

• Market Overview
• Hypermarts & supermarts
• Convenience store
• Specialty stores
• and Online sales channel

Global Kava Roots Extract Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Kava Kauai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakamal at Home
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kava Society
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kona Kava Farm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vanuatu Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bula Kava House
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet Hawaiian Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Root of Happiness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kalm with Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahakea Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cactus Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tongan Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taki Mai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melo Melo Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wakacon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kava Konnection
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozia Originals
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Kava
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kavafied
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In March 2021, Ohana kava bar started selling its products online for a large number of individuals to have access to this health-promoting herbal extract.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• In March 2022, HiLands Foods launched Fijian Lami Kava in Australia. The brand uses piper methysticum roots to produce its herbal kava, which is produced in both powder and raw-root forms.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments