全球消化器官系統保健補充品市場規模、佔有率和成長分析：按產品和分銷管道 - 產業預測（2024-2031）

消化器官系統健康補充品的全球市場規模在2022年估值為127.4億美元，從2023年的137.6億美元成長到2031年的254.7億美元，在預測期內（2024-2024年）預計複合年成長率為8%。

由於消費者優先考慮腸道健康，並且越來越意識到腸腦連接對整體健康的重要性，全球消化器官系統保健補充品市場正在持續擴張。主要促進因素包括人們越來越認知到消化器官系統健康在健康中所扮演的角色，而益生菌和益生元正在成為促進平衡微生物群的關鍵組成部分。人們轉向更健康的飲食習慣和對胃腸道健康的日益關注進一步推動了這種成長。電子商務平台促進了各種產品的獲取，而監管標準和持續的科學研究則塑造了產品創新和行銷策略。隨著消費者越來越尋求消化器官系統舒適和改善免疫功能，市場預計將保持穩定成長，符合整體健康解決方案的更廣泛趨勢。值得注意的是，消費者表現出對天然、清潔標籤產品的偏好，反映出透明度和清潔成分清單的更大運動。因此，對含有可識別天然成分、同時避免添加劑、人工香料和過量填充劑的補充品的需求不斷成長。在這個不斷變化的環境中，能夠提供有關補充品採購和生產的透明資訊的公司能夠更好地建立消費者信任並培養品牌忠誠度。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球消化器官系統保健補充品市場：依產品

• 市場概況
• 益生菌
• 益生元
• 酵素
• 其他

全球消化器官系統保健補充品市場：按通路

• 市場概況
• 藥局
• 超級市場
• 網路零售
• 其他

全球消化器官系統保健補充品市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Procter & Gamble Co.（USA）
• Bayer AG（Germany）
• The Nature's Bounty Co.（USA）
• Pfizer Inc.（USA）
• Reckitt Benckiser Group plc（UK）
• Chr. Hansen Holding A/S（Denmark）
• Nestle SA（Switzerland）
• Church & Dwight Co., Inc.（USA）
• Now Health Group, Inc.（USA）
• Digestive Advantage（USA）
• Koninklijke DSM NV（Netherlands）
• BioGaia AB（Sweden）
• Herbalife Nutrition Ltd.（USA）
• Pharmavite LLC（USA）
• Align Technology, Inc.（USA）
• NutraMarks, Inc.（USA）
• Schiff Nutrition International, Inc.（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Renew Life Formulas, Inc.（USA）
• Enzymatic Therapy, Inc.（USA）

Global Digestive Health Supplements Market size was valued at USD 12.74 billion in 2022 and is poised to grow from USD 13.76 billion in 2023 to USD 25.47 billion by 2031, growing at a CAGR of 8% in the forecast period (2024-2031).

The global market for digestive health supplements is experiencing continuous expansion driven by consumer prioritization of gut well-being and heightened awareness of the gut-brain connection's significance in overall health. Key drivers include the increasing recognition of the role digestive health plays in wellness, with probiotics and prebiotics emerging as crucial components in fostering a balanced microbiome. This growth is further propelled by shifts towards healthier eating habits and mounting concerns regarding gastrointestinal health. E-commerce platforms facilitate easy access to a diverse array of products, while regulatory standards and ongoing scientific research shape product innovation and marketing strategies. As consumers increasingly seek digestive comfort and enhanced immune function, the market is expected to maintain steady growth, aligning with the broader trend towards holistic health solutions. Notably, consumers exhibit a preference for natural, clean label products, reflecting a larger movement towards transparency and cleaner ingredient lists. Consequently, there is a growing demand for supplements containing recognizable, natural ingredients while avoiding additives, artificial flavors, and excessive fillers. Companies that can offer transparent information regarding the sourcing and production of their supplements are poised to build consumer trust and foster brand loyalty in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digestive Health Supplements Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digestive Health Supplements Market Segmental Analysis

The global digestive health supplements market can be segmented based on product, distribution channel, and region. Product types include probiotics, prebiotics, enzymes, and others. Formulations encompass capsules, tablets, powders, and liquids. Distribution channels involve pharmacies, supermarkets, online retail, and more. Geographically, the market spans North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Drivers of the Global Digestive Health Supplements Market

The increasing recognition among consumers of the crucial role digestive health plays in overall well-being has spurred significant momentum. As individuals take a more proactive approach to their health, they are actively seeking out dietary supplements that aid in digestive function, ease gastrointestinal discomfort, and enhance gut health.

Restraints in the Global Digestive Health Supplements Market

Regulatory oversight shapes the landscape of the dietary supplements market, where the absence of rigorous regulations raises apprehensions regarding the quality, safety, and effectiveness of products. Divergent regulatory frameworks among nations further compound consumer trust issues, hindering market expansion.

Market Trends of the Global Digestive Health Supplements Market

There is a growing recognition among consumers regarding the significance of gut health in maintaining overall well-being, leading to an increased demand for digestive health supplements enriched with probiotics, prebiotics, fiber, and enzymes, all of which are thought to foster a healthy gut microbiome. With a deeper understanding of the link between gut health and immunity, mood regulation, and skin health, there has been a noticeable surge in the demand for these supplements.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Digestive Health Supplements Market by Product

• Market Overview
• Probiotics
• prebiotics
• enzymes
• and others

Global Digestive Health Supplements Market by Distribution channel

• Market Overview
• Pharmacies
• supermarkets
• online retail
• and more

Global Digestive Health Supplements Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chr. Hansen Holding A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Health Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digestive Advantage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Align Technology, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraMarks, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schiff Nutrition International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renew Life Formulas, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enzymatic Therapy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments