全球休閒旅遊市場規模、佔有率、成長分析（按旅行者類型、支出類型分類）－2024-2031 年產業預測

2022年全球休閒旅遊市場規模為3,403.7億美元，預計將從2023年的4,173億美元成長到2031年的2,1,299.6億美元，預測期內（2024-2031年）年複合成長率為22.6%。

全球休閒旅遊市場是一個快速發展的行業，為尋求休閒和娛樂體驗的旅客提供各種的服務和活動。在 COVID-19 大流行之前，由於對難忘假期的需求增加，尤其是收入不斷增加的中產階級，該市場經歷穩定成長。然而，疫情打斷了該成長軌跡，導致國際觀光急劇下滑。旅行限制和邊境關閉嚴重限制了休閒旅遊市場。目前，在國內旅遊的支撐下，市場正逐步復甦。在市場重組中，國際觀光已退居二線，遊客更青睞注重自然戶外活動的當地目的地。市場上實施的嚴格健康通訊協定反映出健康和安全問題日益嚴重，也影響了市場的成長。技術進步對休閒旅遊市場產生重大影響。行動應用程式和線上平台的興起徹底改變了市場的運作方式。旅遊業者利用數位行銷策略來推動市場需求。此外，隨著旅客越來越意識到自己對環境的影響，環保旅行選擇也越來越受歡迎。休閒旅遊市場也出現了一些利基細分市場，例如探險旅遊、健康旅遊和文化體驗。隨著旅客尋求身臨其境的真實體驗，這些利基類別越來越受歡迎。將休閒旅行與工作結合的「辦公渡假」的興起促進市場的進一步擴張。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 二級/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題
• 監管形勢
• 波特的分析
• 對未來顛覆的特別見解

全球休閒旅遊市場：依旅客類型分類

• 市場概況
• 單獨
• 團體

全球休閒旅遊市場：依支出類型分類

• 市場概況
• 住宿
• 交通設施
• 食品與飲品
• 活動和娛樂
• 其他

全球休閒旅遊市場規模：依地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲地區

競爭形勢

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Marriott International, Inc.（USA）
• Accor SA（France）
• Ctrip.com International Ltd.（China）
• InterContinental Hotels Group（IHG）（UK）
• Expedia Group, Inc.（USA）The Priceline Group, Inc.（USA）
• Hilton Worldwide Holdings Inc.（USA）
• American Express Global Business Travel（USA）
• Booking Holdings Inc.（USA）
• TripAdvisor, Inc.（USA）
• Airbnb, Inc.（USA）
• Royal Caribbean Group（USA）
• Norwegian Cruise Line Holdings Ltd.（USA）
• Qantas Airways Limited（Australia）
• Delta Air Lines, Inc.（USA）
• Lufthansa Group（Germany）
• Air Canada（Canada）
• Turkish Airlines（Turkey）
• Emirates Group（United Arab Emirates）
• Singapore Airlines Limited（Singapore）
• China Southern Airlines Co., Ltd.（China）
• Carnival Corporation & plc（USA）
• LATAM Airlines Group SA（Chile）
• Japan Airlines Co., Ltd.（Japan）
• ANA Holdings Inc.（Japan）

Global Leisure Travel Market size was valued at USD 340.37 Billion in 2022 and is poised to grow from USD 417.30 Billion in 2023 to USD 2129.96 Billion by 2031, at a CAGR of 22.6% during the forecast period (2024-2031).

The global leisure travel market is a rapidly evolving sector, offering a diverse array of services and activities for travelers seeking recreational and enjoyable experiences. Prior to the COVID-19 pandemic, this market was experiencing steady growth, driven by increased demand for memorable vacations, particularly among the middle-class population with rising incomes. However, the pandemic disrupted this growth trajectory, leading to a sharp decline in international tourism. Travel constraints and border closures severely restricted the leisure travel market. Currently, the market is slowly rebounding with the assistance of domestic tourism. International tourism has taken a backseat in the reshaped market, with travelers showing a preference for local destinations focusing on nature-based outdoor activities. The stringent health protocols imposed on the market are also influencing its growth, reflecting heightened health and safety concerns. Technological advancements have significantly impacted the leisure travel market. The rise of mobile apps and online platforms has revolutionized how the market operates. Travel providers are utilizing digital marketing strategies to drive market demand. Additionally, environmentally conscious travel options are gaining traction as travelers become more mindful of their environmental impact. The leisure travel market has also witnessed the emergence of niche segments, including adventure travel, wellness tourism, and cultural experiences. As travelers seek immersive and authentic experiences, these niche categories are becoming increasingly popular. A notable trend in the market is the rise of "workcations," where individuals blend leisure travel with professional commitments, contributing to further market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Leisure Travel and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Leisure Travel Market Segmental Analysis

By traveler type, the market is segmented into solo, group. The market can be divided into conventional channels and online channels based on sales channels. If market segmentation is done on the basis of age group, we end up with the following categories: Baby Boomers, Generation X, Millennials, Generation Z. Based on Expenditure Type, the market segmentation leads to categories like Lodging, Transportation, Food and Beverages, Events & Entertainment, and Others. Bifurcating the market by region gives us North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Leisure Travel Market

A larger segment of the global population now has the financial means to indulge in leisure travel due to the rise in disposable incomes worldwide. The expanding middle-class population, particularly notable in emerging economies, exhibits a keen interest in exploring new destinations and expanding their travel experiences. As disposable incomes increase, families and individuals are allocating a larger portion of their budgets to travel, contributing to the growth of the leisure travel industry.

Technological innovations have transformed the landscape of the leisure travel market. These advancements, including the proliferation of online platforms and mobile travel apps, have made researching, planning, and booking trips more accessible to travelers. This shift is largely driven by the widespread use of the internet. These improvements have made travel options more cost-effective and efficient. Advancements in transportation technology, such as fuel-efficient aircraft and high-speed trains, have also played a role in facilitating market growth.

Restraints in the Global Leisure Travel Market

Several economic shifts and conditions can have adverse effects on the leisure travel market. Recessions, global uncertainties, and economic fluctuations are among these factors. During economic downturns, leisure travel often experiences a decline in bookings and travel budgets as consumers tend to cut back on luxury expenses like travel. The aftermath of the COVID-19 pandemic serves as a prime example, with leisure travel facing severe restrictions due to heightened health and safety measures and economic concerns.

The growing awareness of environmental issues has also impacted the market. The global population is increasingly conscious of the carbon footprint associated with international transportation, posing a potential threat to the market. Concerns over the negative impact of air travel on climate change and other environmental issues have prompted changes in the market. Travelers are seeking more eco-conscious travel options, such as trains or participation in carbon offset programs. Environmental regulations are also driving the market towards emission control, leading to high costs in research and development. This heightened environmental consciousness is also limiting destination options, which can hinder the growth of the leisure travel market.

Market Trends of the Global Leisure Travel Market

Embracing Experiential Travel: A significant trend reshaping the leisure travel market is the shift towards experiential travel. Travelers are increasingly seeking unique and authentic experiences over simply visiting popular tourist destinations around the globe. This trend has given rise to new types of travel activities, such as cultural immersion, adventure travel, culinary tourism, and ecotourism. Travelers are eager to fully understand and immerse themselves in the destinations they visit, engaging with local cultures and cuisines. In response to this demand, travel companies have introduced more experiential-focused packages in their product offerings to attract consumers who prioritize experiential travel. These packages are tailored to include a range of activities that cater to this growing demand.

Digital Transformation and Online Booking: The digital revolution has significantly transformed the leisure travel industry. Consumers now prefer the convenience of booking their trips online. The popularity of online platforms such as travel agency websites and mobile travel apps has surged. These platforms allow travelers to research destinations, book accommodations and flights, compare prices, and manage their itineraries all from one location. The rise of online travel agencies (OTAs) like Airbnb and Booking.com has further fuelled this trend. Travelers are increasingly seeking seamless and personalized digital experiences when arranging their trips. As technology continues to advance, this trend is expected to continue growing.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Leisure Travel Market by Traveler Type

• Market Overview
• Solo
• Group

Global Leisure Travel Market by Expenditure Type

• Market Overview
• Lodging
• Transportation
• Food and Beverages
• Events & Entertainment
• and Others

Global Leisure Travel Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ctrip.com International Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group (IHG) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (USA)The Priceline Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Global Business Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TripAdvisor, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Caribbean Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Norwegian Cruise Line Holdings Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qantas Airways Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delta Air Lines, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lufthansa Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Air Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turkish Airlines (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emirates Group (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singapore Airlines Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Southern Airlines Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carnival Corporation & plc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LATAM Airlines Group S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Airlines Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANA Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments