密碼管理市場規模、佔有率和成長分析（按類型、訪問、企業規模、最終用途和地區）- 產業預測 2025-2032

預計密碼管理市場規模在 2023 年將達到 28 億美元，並從 2024 年的 32.9 億美元成長到 2032 年的 119.5 億美元，預測期內（2025-2032 年）的複合年成長率為 17.5%。

密碼管理環境正在快速發展，強而有力的安全措施對於個人和企業來說都迫切需要。隨著我們對數位平台的依賴日益增加，集中密碼管理對於保護公司帳戶、機密資訊和各種系統帳戶變得至關重要。據 Keeper Security 稱，密碼管理解決方案對於防止安全漏洞至關重要，安全漏洞佔資料事件的 81% 以上。這些技術不僅允許使用者重置忘記的密碼，還可以透過跨多個應用程式同步憑證來簡化身份驗證過程。隨著線上金融和個人資料變得越來越普遍，未來幾年對資料安全儲存和複雜密碼產生的複雜密碼管理器的需求預計將大幅成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術分析
• 監管分析

密碼管理市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 自助密碼管理
• 特權使用者密碼管理

密碼管理市場規模（按訪問量和複合年成長率） (2025-2032)

• 市場概況
• 行動裝置
• 桌上型電腦和筆記型電腦
• 語音密碼系統
• 其他

密碼管理市場規模（依公司規模及複合年成長率） (2025-2032)

• 市場概況
• 中小型企業
• 大型企業

密碼管理市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• BFSI
• 教育
• 衛生保健
• 製造業
• 公共部門和公共產業
• 零售和批發分銷
• 通訊和 IT
• 其他

密碼管理市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• IBM Corporation（United States）
• Dashlane（United States）
• Keeper Security（United States）
• 1Password（Canada）
• RoboForm（United States）
• Zoho Vault（India）
• LogMeIn, Inc.（LastPass）（United States）
• ManageEngine（a division of Zoho Corp.）（India）
• Microsoft Corporation（United States）
• CyberArk Software Ltd.（Israel）
• Bitwarden（United States）
• Sticky Password（Czech Republic）
• Enpass（India）
• SplashID（United States）
• Okta, Inc.（United States）

結論和建議

Password Management Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.29 billion in 2024 to USD 11.95 billion by 2032, growing at a CAGR of 17.5% during the forecast period (2025-2032).

The password management landscape is evolving rapidly, driven by the urgent need for robust security measures in both personal and enterprise settings. As organizations increasingly rely on digital platforms, centralized password management practices have become vital for safeguarding corporate accounts, sensitive information, and various system accounts. Password management solutions are essential to preventing security breaches, which constitute over 81% of data incidents according to Keeper Security. These technologies not only enable users to reset forgotten passwords but also streamline authentication processes by synchronizing credentials across multiple applications. As the prevalence of financial and personal data online continues to rise, the demand for sophisticated password managers capable of providing secure storage and complex password generation is set to grow significantly.

Top-down and bottom-up approaches were used to estimate and validate the size of the Password Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Password Management Market Segments Analysis

Global Password Management Market is segmented by Type, Access, Enterprise Size, End-use and region. Based on Type, the market is segmented into Self-Service Password Management and Privileged User Password Management. Based on Access, the market is segmented into Mobile Devices, Desktops & Laptops, Voice-Enabled Password Systems and Others. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on End-use, the market is segmented into BFSI, Education, Healthcare, Manufacturing, Public Sector & Utilities, Retail & Wholesale Distribution, Telecom & IT and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Password Management Market

A significant factor propelling the growth of the password management market is the rising adoption of these solutions among small and medium-sized enterprises. As technology usage expands, so do the associated risks, particularly in critical operations. The demand for robust password management arises from the need to protect sensitive information, including financial and personal data, against breaches and potential denial-of-service attacks on essential systems resulting from compromised user credentials. This increasing awareness of security vulnerabilities is motivating businesses to seek effective password management solutions, making it a vital aspect of their operational strategies.

Restraints in the Password Management Market

Effective password management is crucial for safeguarding sensitive information and preventing unauthorized access. Users must adopt complex passwords that combine uppercase and lowercase letters, numbers, and special characters, making them difficult to guess. Passwords should be unique for each account to mitigate the risk of a data breach affecting multiple platforms. Regularly updating passwords and utilizing two-factor authentication enhances security further. Additionally, users should avoid sharing passwords and refrain from writing them down in easily accessible locations. Employing reputable password managers can assist in generating and securely storing passwords, promoting a more secure digital environment for individuals and organizations alike.

Market Trends of the Password Management Market

The Password Management market is experiencing significant growth, driven largely by the proliferation of mobile applications and the need for enhanced security measures. As businesses increasingly rely on mobile devices for accessing sensitive data, the demand for comprehensive password management solutions has surged. These tools not only secure access but also provide organizations with improved visibility and control over the usage of mobile apps by authorized users. The rising awareness of cybersecurity threats and regulatory compliance further propels this trend, making password management a crucial component of modern IT security strategies. As a result, the market is poised for continued expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Regulatory Analysis

Global Password Management Market Size by Type & CAGR (2025-2032)

• Market Overview
• Self-Service Password Management
• Privileged User Password Management

Global Password Management Market Size by Access & CAGR (2025-2032)

• Market Overview
• Mobile Devices
• Desktops & Laptops
• Voice-Enabled Password Systems
• Others

Global Password Management Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Password Management Market Size by End-use & CAGR (2025-2032)

• Market Overview
• BFSI
• Education
• Healthcare
• Manufacturing
• Public Sector & Utilities
• Retail & Wholesale Distribution
• Telecom & IT
• Others

Global Password Management Market Size & CAGR (2025-2032)

• North America (Type, Access, Enterprise Size, End-use)
  • US
  • Canada
• Europe (Type, Access, Enterprise Size, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Access, Enterprise Size, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Access, Enterprise Size, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Access, Enterprise Size, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dashlane (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keeper Security (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1Password (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RoboForm (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Vault (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogMeIn, Inc. (LastPass) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ManageEngine (a division of Zoho Corp.) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CyberArk Software Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitwarden (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sticky Password (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enpass (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SplashID (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Okta, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations