查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1762544

醫療保健數位行銷市場：產業趨勢及全球預測 - 依技術類型、產品類型、最終用戶和主要地區劃分

Healthcare Digital Marketing Market: Industry Trends and Global Forecasts - Distribution by Type of Technology, Type of Product, End User and Key Geographical Regions
出版日期: | 出版商: Roots Analysis | 英文 177 Pages | 商品交期: 最快1-2個工作天內

價格

醫療保健數位行銷市場：概覽

今年全球醫療保健數位行銷市場規模達 3.05億美元。預計預測期內，該市場的年複合成長率將達到 26%。

市場區隔與機會分析依下列參數細分：

技術類型

  • 擴增實境（AR）
  • 虛擬實境（VR）
  • 混合實境（MR）

產品類型

  • 硬體
  • 軟體

最終使用者

  • 中小企業
  • 大藥廠

主要地區

  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地區

醫療保健數位行銷市場：成長與趨勢

醫療保健產業的發展受到技術進步和沈浸式及互動技術日益普及的推動。隨著全球數位化程度的不斷提高，對即時資料存取、管理和分析健康資料的需求顯著增加。因此，許多製藥公司已開始融入擴增實境（AR）和虛擬實境（VR）技術，為其教育、行銷和內容提供體驗式和互動式維度。此外，與傳統策略不同，數位行銷不僅經濟高效，還能提供其他優勢，例如精準的推廣和資料驅動的結果。

Healthcare Digital Market-IMG1

雖然醫療保健產業對數位廣告的貢獻僅佔全球總量的2%，但值得注意的是，消費者對這種行銷形式的興趣也日益濃厚。目前，AR/VR 在醫藥行銷中的應用僅限於培訓、教育和展會演示，但專家認為，其真正的潛力尚未得到充分挖掘。此外，隨著消費者對線上購物的看法不斷演變，許多利害關係人對當前情況仍持樂觀態度。事實上，這為數位廣告專業人士和線上零售商創造了豐厚的利潤。

醫療保健數位行銷市場：關鍵洞察

本報告深入探討了全球醫療保健數位行銷市場的現狀，並識別了行業內的潛在成長機會。主要調查結果包括：

  • 目前，超過 120 家公司聲稱為全球醫療保健產業提供 AR/VR 及相關數位行銷服務。
  • 在過去五年中，已有多家公司進入該領域，利用 AR 和 VR 技術提供應用程式開發和視訊/內容生成服務。
  • 雖然大多數服務供應商提供基於 AR 和 VR 技術的服務，但基於 MR 的解決方案正逐漸在該領域受到歡迎。
  • 值得注意的是，該領域超過 70%的公司提供基於 AR/VR 的網站/應用程式開發以及 3600 影片/動畫設計服務。
  • 自2010年以來成立的公司中，超過 50%的總部位於亞太地區，包括 Acodez、Clevbrain、Fluper 和 Infinito VFX。
  • 該領域的大多數公司都位於新興地區，市場格局以中小企業為主。
Healthcare Digital Market-IMG2
  • 為了獲得競爭優勢，各公司正大力拓展自身能力並強化各自的服務組合。
  • 大型製藥公司也在大力投資各種利用 AR/VR 技術的數位行銷以及基於患者和醫生培訓的計劃。
  • 鑑於基於 AR/VR 的行銷工具日益普及，各種治療開發公司可能會與 AR/VR 服務提供者合作。
  • 鑑於醫療保健產業對基於 AR/VR 的技術的預期採用率，未來十年數位行銷服務供應商市場可能會以約 26%的年成長率成長。
Healthcare Digital Market-IMG3

進入醫療保健數位行銷市場的公司範例

  • ARWorks
  • CG Life
  • CubeZoo
  • Impact XM
  • INVIVO Communications
  • Mirum
  • Pixacore
  • Random42
  • Quast Media
  • Tipping Point Media
  • vStream

目錄

第1章 簡介

第2章 執行摘要

第3章 引言

  • 章節概述
  • 醫藥行銷面臨的關鍵挑戰
  • 數位行銷的重要性
  • 熱門的數位行銷策略
  • 擴增實境（AR）與虛擬實境（VR）在醫藥數位行銷的應用
  • AR/VR 產業的成長限制因素
  • 未來展望

第4章 基於 AR/VR 的醫療保健數位行銷公司：當前市場情勢

  • 章節概述
  • 醫藥產業的數位行銷：整體市場

第5章 公司競爭力分析

  • 章節概述
  • 研究方法與關鍵參數
    • 競爭力分析：北美基於 AR/VR 的數位行銷服務供應商
    • 競爭力分析：歐洲基於 AR/VR 的數位行銷服務供應商
    • 競爭力分析：亞太地區基於 AR/VR 的數位行銷服務供應商

第6章 公司簡介

  • 章節概述
  • ARworks
  • CG Life
  • CubeZoo
  • Impact XM
  • INVIVO Communications
  • Mindgrub
  • Mirum
  • PIXACORE
  • Quast Media
  • Random42
  • Tipping Point Media
  • vStream

第7章 潛在策略夥伴

  • 章節概述
  • 研究範圍與研究方法
  • 數位行銷公司的潛在策略夥伴

第8章 數位行銷計畫主要藥廠

第9章 個案研究

  • 章節概述
  • Narola Infotech 為 Zocular 提供的案例
  • Viscira 為 Actelion 提供的案例
  • SoftCover VR 為 LifeLabs 提供的案例
  • Virtual Reality Ireland 為 MISA 提供的案例
  • ViitorCloud 為 vCura 提供的案例
  • Kwebmaker 為 Lilavati Hospital 提供的案例
  • Intermind 為 My Health Meter 提供的案例
  • VR Vision 為 Providence Healthcare 提供的案例
  • CitrusBits 為 Zoetis 提供的案例

第10章 市場預測

  • 章節概述
  • 預測研究方法與關鍵假設
  • 2030年醫療保健產業基於 AR/VR 的數位行銷機會
  • 醫療保健產業基於 AR/VR 的數位行銷機會（依技術劃分）類型
  • 依產品類型劃分的醫療保健產業基於 AR/VR 的數位行銷機會
  • 依最終用戶劃分的醫療保健行業基於 AR/VR 的數位行銷機會
  • 依主要地區劃分的醫療保健行業基於 AR/VR 的數位行銷機會

第11章 高層洞察

第12章 結論

第13章 附錄1：表格資料

第14章 附錄2：公司與組織清單

Product Code: RA100205

HEALTHCARE DIGITAL MARKETING MARKET: OVERVIEW

As per Roots Analysis, the global healthcare digital marketing market valued at USD 305 million in the current year is anticipated to grow at a CAGR of 26% during the forecast period.

The market sizing and opportunity analysis has been segmented across the following parameters:

Type of Technology

  • AR
  • VR
  • MR

Type of Product

  • Hardware
  • Software

End User

  • Small and Mid-sized Pharma Companies
  • Large Pharma Companies

Key Geographical Regions

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

HEALTHCARE DIGITAL MARKETING MARKET: GROWTH AND TRENDS

The evolution of the healthcare industry is being driven by advancements in technology and the rising adoption of immersive and interactive technologies. With increasing digitization across the globe, the need for real-time data access, management and analysis of health data has gained remarkable importance. Consequently, many pharma companies have begun incorporating augmented reality (AR) and virtual reality (VR) features, in order to offer an experiential and interactive dimension to their educational / marketing content. Further, unlike traditional strategies, digital marketing is not only more cost-effective but also provides additional advantages, including targeted outreach and data-driven results.

Healthcare Digital Market - IMG1

It is worth highlighting that although the contribution of the healthcare industry is merely 2% of the global spending on digital advertising, there is a growing interest in this form of marketing from the consumer side as well. Currently, the applications of AR / VR in pharma marketing are limited to training, education and demonstrations in tradeshows; however, experts believe that its true potential is yet to be tapped. Further, many stakeholders remain optimistic regarding the current scenario, as the customer perspective regarding online purchases evolves. In fact, this presents lucrative opportunities for online retailers, as well as digital advertising specialists.

HEALTHCARE DIGITAL MARKETING MARKET: KEY INSIGHTS

The report delves into the current state of the global healthcare digital marketing market and identifies potential growth opportunities within industry. Some key findings from the report include:

  • Presently, more than 120 companies claim to offer AR / VR and affiliated digital marketing services to the global healthcare industry.
  • In the last five years, several companies have entered this domain, offering app development and video / content generation services, through the use of both AR and VR technologies.
  • Although, majority of the service providers offer services based on AR and VR technologies, MR based solutions are gradually gaining traction in this domain.
  • It is worth highlighting that more than 70% of companies in this domain offer AR / VR based website / app development and 3600 video / animation design services.
  • More than 50% of the companies established post 2010 are headquartered in Asia-Pacific region; examples include Acodez, Clevbrain, Fluperand Infinito VFX.
  • Majority of the companies engaged in this field are based in developing regions; the market landscape is characterized by the presence of both small and mid-sized firms.
Healthcare Digital Market - IMG2
  • In order to achieve a competitive edge, companies are putting in significant efforts to expand their capabilities and enhance their respective service portfolios.
  • Big pharma players have also invested significantly in various digital marketing and patient / physician training-based initiatives through the use of AR / VR technologies.
  • Given the growing popularity of AR / VR based marketing tools, various therapy developers are likely to forge alliances with AR / VR service providers in the foreseen future.
  • Owing to the anticipated rate of adoption of AR / VR based technologies in the healthcare industry, the digital marketing service providers market is likely to grow at an annualized growth rate of ~26%, over the next decade.
Healthcare Digital Market - IMG3

Example Players in the Healthcare Digital Marketing Market

  • ARWorks
  • CG Life
  • CubeZoo
  • Impact XM
  • INVIVO Communications
  • Mirum
  • Pixacore
  • Random42
  • Quast Media
  • Tipping Point Media
  • vStream

HEALTHCARE DIGITAL MARKETING MARKET: RESEARCH COVERAGE

  • Market Sizing and Opportunity Analysis: The report features an in-depth analysis of the healthcare digital marketing market, focusing on key market segments, including [A] type of technology, [B] type of product, [C] end user and [D] key geographical regions.
  • Market Landscape: A comprehensive evaluation of the companies offering AR / VR based digital marketing services, based on several relevant parameters, such as [A] type of technology, [B] AR / VR specific services, [C] additional digital marketing services, [D] year of establishment, [E] company size and [F] location of headquarters.
  • Company Competitiveness Analysis: A comprehensive competitive analysis of digital marketing companies, examining factors, such as [A] supplier power and [B] service strength.
  • Company Profiles: In-depth profiles of the companies offering services related to digital marketing, focusing on [A] overview of the company, [B] financial information (if available) and [C] recent developments and an informed future outlook.
  • Potential Strategic Partners: An insightful analysis of the potential strategic partners in healthcare digital marketing market, based on several parameters, such as [A] number of trials, [B] therapeutic area, [C] geographical footprint and [D] company size.
  • Big Pharma Initiatives: A comprehensive analysis of the recent AR / VR based initiatives undertaken by big pharma players in healthcare digital marketing market, based on various relevant parameters, such as [A] year of initiative, [B] type of initiative, [C] type of application area, [D] type of solution and [E] number of initiatives.
  • Case Study: A detailed discussion on the recent use cases, wherein various digital marketing strategies have been adopted by healthcare companies, highlighting various business needs of such players and key takeaways of the solutions provided by the digital marketing companies.

KEY QUESTIONS ANSWERED IN THIS REPORT

  • How many companies are currently engaged in this market?
  • Which are the leading companies in this market?
  • What factors are likely to influence the evolution of this market?
  • What is the current and future market size?
  • What is the CAGR of this market?
  • How is the current and future market opportunity likely to be distributed across key market segments?

REASONS TO BUY THIS REPORT

  • The report provides a comprehensive market analysis, offering detailed revenue projections of the overall market and its specific sub-segments. This information is valuable to both established market leaders and emerging entrants.
  • Stakeholders can leverage the report to gain a deeper understanding of the competitive dynamics within the market. By analyzing the competitive landscape, businesses can make informed decisions to optimize their market positioning and develop effective go-to-market strategies.
  • The report offers stakeholders a comprehensive overview of the market, including key drivers, barriers, opportunities, and challenges. This information empowers stakeholders to stay abreast of market trends and make data-driven decisions to capitalize on growth prospects.

ADDITIONAL BENEFITS

  • Complimentary PPT Insights Packs
  • Complimentary Excel Data Packs for all Analytical Modules in the Report
  • 15% Free Content Customization
  • Detailed Report Walkthrough Session with Research Team
  • Free Updated report if the report is 6-12 months old or older

TABLE OF CONTENTS

1. PREFACE

  • 1.1. Scope of the Report
  • 1.2. Research Methodology
    • 1.2.1. Research Assumptions
    • 1.2.2. Project Methodology
    • 1.2.3. Forecast Methodology
    • 1.2.4. Robust Quality Control
    • 1.2.5. Key Considerations
      • 1.2.5.1. Demographics
      • 1.2.5.2. Economic Factors
      • 1.2.5.3. Government Regulations
      • 1.2.5.4. Supply Chain
      • 1.2.5.5. COVID Impact / Related Factors
      • 1.2.5.6. Market Access
      • 1.2.5.7. Healthcare Policies
      • 1.2.5.8. Industry Consolidation
  • 1.3 Key Questions Answered
  • 1.4. Chapter Outlines

2. EXECUTIVE SUMMARY

3. INTRODUCTION

  • 3.1. Chapter Overview
  • 3.2. Key Challenges in Pharmaceutical Marketing
    • 3.2.1. Need for Product Differentiation
    • 3.2.2. Growing Demand for Patient Centric Healthcare
    • 3.2.3. Lack of Standard Performance Metrics
    • 3.2.4. Need for Scientific Communication
  • 3.3. Importance of Digital Marketing
  • 3.4. Popular Digital Marketing Strategies
    • 3.4.1. Social Media Marketing
    • 3.4.2. Content Marketing Strategy
    • 3.4.3. Marketing Automation
    • 3.4.4. Search Engine Optimization and Marketing
    • 3.4.5. Artificial Intelligence based Marketing
  • 3.5. Use of Augmented Reality and Virtual Reality (AR / VR) in Pharmaceutical Digital Marketing
  • 3.6. Growth Constraints in AR / VR Industry
  • 3.7. Future Perspectives

4. AR / VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE

  • 4.1. Chapter Overview
  • 4.2. Digital Marketing in Pharmaceutical Industry: Overall Market
    • 4.2.1. Analysis by Type of Technology
    • 4.2.2. Analysis by AR / VR based Services Offered
    • 4.2.3. Analysis by Type of Digital Marketing Services Offered
    • 4.2.4. Analysis by Secondary Marketing Services Offered
    • 4.2.5. Analysis by Year of Establishment
    • 4.2.6. Analysis by Company Size
    • 4.2.7. Analysis by Geographical Location

5. COMPANY COMPETITIVENESS ANALYSIS

  • 5.1. Chapter Overview
  • 5.2. Methodology and Key Parameters
    • 5.2.1. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
    • 5.2.2. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
    • 5.2.3. Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific

6. COMPANY PROFILES

  • 6.1. Chapter Overview
  • 6.2. ARworks
    • 6.2.1. Company Overview
    • 6.2.2. Recent Developments and Future Outlook
  • 6.3. CG Life
    • 6.3.1. Company Overview
    • 6.3.2. Recent Developments and Future Outlook
  • 6.4. CubeZoo
    • 6.4.1. Company Overview
    • 6.4.2. Recent Developments and Future Outlook

6. 5. Impact XM

6. 5.1. Company Overview

6. 5.2. Recent Developments and Future Outlook

  • 6.6. INVIVO Communications
    • 6.6.1. Company overview
    • 6.6.2. Recent Developments and Future Outlook
  • 6.7. Mindgrub
    • 6.7.1. Company Overview
    • 6.7.2. Recent Developments and Future Outlook
  • 6.8. Mirum
    • 6.8.1. Company Overview
    • 6.8.2. Recent Developments and Future Outlook
  • 6.9. PIXACORE
    • 6.9.1. Company Overview
    • 6.9.2. Recent Developments and Future Outlook
  • 6.10. Quast Media
    • 6.10.1. Company Overview
    • 6.10.2. Recent Developments and Future Outlook
  • 6.11. Random42
    • 6.11.1. Company Overview
    • 6.11.2. Recent Developments and Future Outlook
  • 6.12. Tipping Point Media
    • 6.12.1. Company Overview
    • 6.12.2. Recent Developments and Future Outlook
  • 6.13. vStream
    • 6.13.1. Company Overview
    • 6.13.2. Recent Developments and Future Outlook

7. POTENTIAL STRATEGIC PARTNERS

  • 7.1. Chapter Overview
  • 7.2. Scope and Methodology
  • 7.3. Potential Strategic Partners for Digital Marketing Companies
    • 7.3.1. Most Likely Partners
    • 7.3.2. Likely Partners
    • 7.3.3. Less Likely Partners
    • 7.3.4. Least Likely Partners

8. DIGITAL MARKETING RELATED INITIATIVES OF BIG PHARMA PLAYERS

  • 8.1. Chapter Overview
    • 8.1.1. Analysis by Year
    • 8.1.2. Analysis by Type of Initiative
    • 8.1.3. Analysis by Type of Application Area
    • 8.1.4. Analysis by Type of Solution
    • 8.1.5. Leading Players: Analysis by Number of Initiatives
    • 8.1.6. Leading Partners: Analysis by Number of Initiatives

9. CASE STUDY

  • 9.1. Chapter Overview
  • 9.2. Narola Infotech for Zocular
    • 9.2.1. Narola Infotech
    • 9.2.2. Zocular
    • 9.2.3. Business Needs
    • 9.2.4. Objectives Achieved and Solutions Provided
  • 9.3. Viscira for Actelion
    • 9.3.1. Viscira
    • 9.3.2. Actelion
    • 9.3.3. Business Needs
    • 9.3.4. Objectives Achieved and Solutions Provided
  • 9.4. SoftCover VR for LifeLabs
    • 9.4.1. SoftCover VR
    • 9.4.2. LifeLabs
    • 9.4.3. Business Needs
    • 9.4.4. Objectives Achieved and Solutions Provided
  • 9.5. Virtual Reality Ireland for MISA
    • 9.5.1. Virtual Reality Ireland
    • 9.5.2. MISA
    • 9.5.3. Business Needs
    • 9.5.4. Objectives Achieved and Solutions Provided
  • 9.6. ViitorCloud for vCura
    • 9.6.1. ViitorCloud
    • 9.6.2. vCura
    • 9.6.3. Business Needs
    • 9.6.4. Objectives Achieved and Solutions Provided
  • 9.7. Kwebmaker for Lilavati Hospital
    • 9.7.1. Kwebmaker
    • 9.7.2. Lilavati Hospital
    • 9.7.3. Business Needs
    • 9.7.4. Objectives Achieved and Solutions Provided
  • 9.8. Intermind for My Health Meter
    • 9.8.1. Intermind
    • 9.8.2. My Health Meter
    • 9.8.3. Business Needs
    • 9.8.4. Objectives Achieved and Solutions Provided
  • 9.9. VR Vision for Providence Healthcare
    • 9.9.1. VR Vision
    • 9.9.2. Providence Healthcare
    • 9.9.3. Business Needs
    • 9.9.4. Objectives Achieved and Solutions Provided
  • 9.10. CitrusBits for Zoetis
    • 9.10.1. CitrusBits
    • 9.10.2. Zoetis
    • 9.10.3. Business Needs
    • 9.10.4. Objectives Achieved and Solutions Provided

10. MARKET FORECAST

  • 10.1. Chapter Overview
  • 10.2. Forecast Methodology and Key Assumptions
  • 10.3. Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2030
  • 10.4. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology
  • 10.5. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product
  • 10.6. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User
  • 10.7. AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Regions
    • 10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035
      • 10.7.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Distribution by Type of Technology
        • 10.7.1.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services
        • 10.7.1.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America:Share of VR based Services, Till 2035
        • 10.7.1.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Mixed Reality (MR) based Services
      • 10.7.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Distribution by Type of Product
        • 10.7.1.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035
        • 10.7.1.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035
    • 10.7.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035
      • 10.7.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Distribution by Type of Technology, Till 2035
        • 10.7.2.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035
        • 10.7.2.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035
        • 10.7.2.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035
      • 10.7.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Distribution by Type of Product
        • 10.7.2.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: share of Hardware Products, Till 2035
        • 10.7.2.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035
    • 10.7.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific, Till 2035
      • 10.7.3.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Distribution by Type of Technology
        • 10.7.3.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of AR based Services
        • 10.7.3.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of VR based Services, Till 2035
        • 10.7.3.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of MR based Services
      • 10.7.3.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Distribution by Type of Product
        • 10.7.3.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Hardware Products, Till 2035
        • 10.7.3.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Software Products, Till 2035
    • 10.7.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World, Till 2035
      • 10.7.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Distribution by Type of Technology
        • 10.7.1.1.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of AR based Services
        • 10.7.1.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of VR based Services. Till 2035
        • 10.7.1.1.3. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of MR based Services
      • 10.7.1.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Distribution by Type of Product
        • 10.7.1.2.1. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Hardware Products, Till 2035
        • 10.7.1.2.2. AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Software Products, Till 2035

11. EXECUTIVE INSIGHTS

  • 11.1. Chapter Overview
  • 11.2. Company A
    • 11.2.1. Interview Transcript: Director
  • 11.3. Company B
    • 11.3.1. Interview Transcript: Founder and CEO

12. CONCLUSION

13. APPENDIX 1: TABULATED DATA

14. APPENDIX 2: LIST OF COMPANIES AND ORGANISATIONS

List of Tables

  • Figure 3.1 Digital Advertising Spend: Distribution by Type of Industry
  • Figure 3.2 Challenges in Pharmaceutical Marketing
  • Figure 3.3 Popular Digital Marketing Strategies
  • Figure 3.4 Social Media Marketing Channels
  • Figure 3.5 Search Engine Ranking Factors
  • Figure 3.6 Benefits of AI in Digital Marketing
  • Figure 4.1 AR / VR based Digital Marketing Service Providers: Distribution by Type of Technology
  • Figure 4.2 AR / VR based Digital Marketing Service Providers: Distribution by AR / VR based Services Offered
  • Figure 4.3 AR / VR based Digital Marketing Service Providers: Distribution by Type of Digital Marketing Services Offered
  • Figure 4.4 AR / VR based Digital Marketing Service Providers: Distribution by Secondary Marketing Services Offered
  • Figure 4.5 AR / VR based Digital Marketing Service Providers: Distribution by Year of Establishment.
  • Figure 4.6 AR / VR based Digital Marketing Service Providers: Distribution by Company Size
  • Figure 4.7 AR / VR based Digital Marketing Service Providers: Distribution by Geographical Location
  • Figure 5.1 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
  • Figure 5.2 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
  • Figure 5.3 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific
  • Figure 8.1 Big Pharma Initiatives: Distribution by Year
  • Figure 8.2 Big Pharma Initiatives: Distribution by Type of Initiative
  • Figure 8.3 Big Pharma Initiatives: Distribution by Type of Application Area
  • Figure 8.4 Big Pharma Initiatives: Heat Map Analysis by Type of Application Area
  • Figure 8.5 Big Pharma Initiatives: Distribution by Type of Solution
  • Figure 8.6 Big Pharma Initiatives: Heat Map Analysis by Type of Solution
  • Figure 8.7 Leading Players: Distribution by Number of Initiatives
  • Figure 8.8 Leading Partners: Distribution by Number of Initiatives
  • Figure 10.1 Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2035 (USD Billion)
  • Figure 10.2 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology (USD Billion)
  • Figure 10.3 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product (USD Billion)
  • Figure 10.4 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User (USD Billion)
  • Figure 10.5 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Region (USD Billion)
  • Figure 10.6 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035 (USD Billion)
  • Figure 10.7 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.8 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.9 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.10 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.11 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.12 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035 (USD Billion)
  • Figure 10.13 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.14 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.15 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.16 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.17 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.18 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific, Till 2035 (USD Billion)
  • Figure 10.19 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.20 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.21 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.22 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.23 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Software Products, Till 2035 (USD Billion)

LIST OF TABLES

  • Table 4.1 AR / VR based Digital Marketing Service Providers: Information on Type of Technology and Affiliated Services Offered
  • Table 4.2 AR / VR based Digital Marketing Service Providers: Information on Type of Digital Marketing Services Offered
  • Table 4.3 AR / VR based Digital Marketing Service Providers: Information on Secondary Marketing Services Offered
  • Table 4.4 AR / VR based Digital Marketing Service Providers: List of Companies
  • Table 6.1 ARworks: Company Snapshot
  • Table 6.2 CG Life: Company Snapshot
  • Table 6.3 CG Life: Recent Developments and Future Outlook
  • Table 6.4 CubeZoo: Company Snapshot
  • Table 6.5 Impact XM: Company Snapshot
  • Table 6.6 Impact XM: Recent Developments and Future Outlook
  • Table 6.7 INVIVO Communications: Company Snapshot
  • Table 6.8 INVIVO Communications: Recent Developments and Future Outlook
  • Table 6.9 Mindgrub: Company Snapshot
  • Table 6.10 Mindgrub: Recent Developments and Future Outlook
  • Table 6.11 Mirum: Company Snapshot
  • Table 6.12 Mirum: Recent Developments and Future Outlook
  • Table 6.13 PIXACORE: Company Snapshot
  • Table 6.14 PIXACORE: Recent Developments and Future Outlook
  • Table 6.15 Quast Media: Company Snapshot
  • Table 6.16 Random42: Company Snapshot
  • Table 6.17 Rando m42: Recent Developments and Future Outlook
  • Table 6.18 Tipping Point Media: Company Snapshot
  • Table 6.19 vStream: Company Snapshot
  • Table 6.20 vStream: Recent Developments and Future Outlook
  • Table 7.1 Most Likely Partners
  • Table 7.2 Likely Partners
  • Table 7.3 Less Likely Partners
  • Table 7.4 Least Likely Partners
  • Table 13.1 AR / VR based Digital Marketing Service Providers: Distribution by Type of Technology
  • Table 13.2 AR / VR based Digital Marketing Service Providers: Distribution by AR / VR based Services Offered
  • Table 13.3 AR / VR based Digital Marketing Service Providers: Distribution by Digital Marketing Servises Offered
  • Table 13.4 AR / VR based Digital Marketing Service Providers: Distribution by Secondary Marketing Services Offered
  • Table 13.5 AR / VR based Digital Marketing Service Providers: Distribution by Year of Establishment
  • Table 13.6 AR / VR based Digital Marketing Service Providers: Distribution by Company Size
  • Table 13.7 AR / VR based Digital Marketing Service Providers: Distribution by Geographical Location
  • Table 13.8 Big Pharma Initiatives: Distribution by Year
  • Table 13.9 Big Pharma Initiatives: Distribution by Type of Initiative
  • Table 13.10 Big Pharma Initiatives: Distribution by Type of Application Area
  • Table 13.11 Big Pharma Initiatives: Distribution by Type of Solution
  • Table 13.12 Leading Players: Analysis by Number of Initiatives
  • Table 13.13 Leading Partners: Analysis by Number of Initiatives
  • Table 13.14 Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2035 (USD Billion)
  • Table 13.15 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology (USD Billion)
  • Table 13.16 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product (USD Billion)
  • Table 13.17 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User (USD Billion)
  • Table 13.18 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Region (USD Billion)
  • Table 13.19 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035 (USD Billion)
  • Table 13.20 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in North America: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.21 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.22 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.23 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.24 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035 (USD Billion)
  • Table 13.25 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035 (USD Billion)
  • Table 13.26 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in Europe: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.27 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.28 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.29 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.30 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035 (USD Billion)
  • Table 13.31 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific, Till 2035 (USD Billion)
  • Table 13.32 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in Asia-Pacific: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.33 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.34 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.35 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.36 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia-Pacific: Share of Software Products, Till 2035 (USD Billion)
  • Table 13.37 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World, Till 2035 (USD Billion)
  • Table 13.38 AR / VR based Digital Marketing Opportunity in Healthcare Industry: in Rest of the World: Share of AR based Services, Till 2035 (USD Billion)
  • Table 13.39 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of VR based Services, Till 2035 (USD Billion)
  • Table 13.40 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of MR based Services, Till 2035 (USD Billion)
  • Table 13.41 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Hardware Products, Till 2035 (USD Billion)
  • Table 13.42 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Rest of the World: Share of Software Products, Till 2035 (USD Billion)

List of Figures

  • Figure 3.1 Digital Advertising Spend: Distribution by Type of Industry
  • Figure 3.2 Challenges in Pharmaceutical Marketing
  • Figure 3.3 Popular Digital Marketing Strategies
  • Figure 3.4 Social Media Marketing Channels
  • Figure 3.5 Search Engine Ranking Factors
  • Figure 3.6 Benefits of AI in Digital Marketing
  • Figure 4.1 AR / VR based Digital Marketing Service Providers: Distribution by Type of Technology
  • Figure 4.2 AR / VR based Digital Marketing Service Providers: Distribution by AR / VR based Services Offered
  • Figure 4.3 AR / VR based Digital Marketing Service Providers: Distribution by Type of Digital Marketing Services Offered
  • Figure 4.4 AR / VR based Digital Marketing Service Providers: Distribution by Secondary Marketing Services Offered
  • Figure 4.5 AR / VR based Digital Marketing Service Providers: Distribution by Year of Establishment.
  • Figure 4.6 AR / VR based Digital Marketing Service Providers: Distribution by Company Size
  • Figure 4.7 AR / VR based Digital Marketing Service Providers: Distribution by Geographical Location
  • Figure 5.1 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in North America
  • Figure 5.2 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Europe
  • Figure 5.3 Competitiveness Analysis: AR / VR based Digital Marketing Service Providers based in Asia-Pacific
  • Figure 8.1 Big Pharma Initiatives: Distribution by Year
  • Figure 8.2 Big Pharma Initiatives: Distribution by Type of Initiative
  • Figure 8.3 Big Pharma Initiatives: Distribution by Type of Application Area
  • Figure 8.4 Big Pharma Initiatives: Heat Map Analysis by Type of Application Area
  • Figure 8.5 Big Pharma Initiatives: Distribution by Type of Solution
  • Figure 8.6 Big Pharma Initiatives: Heat Map Analysis by Type of Solution
  • Figure 8.7 Leading Players: Distribution by Number of Initiatives
  • Figure 8.8 Leading Partners: Distribution by Number of Initiatives
  • Figure 10.1 Overall AR / VR based Digital Marketing Opportunity in Healthcare Industry, Till 2035 (USD Billion)
  • Figure 10.2 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Type of Technology (USD Billion)
  • Figure 10.3 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Product (USD Billion)
  • Figure 10.4 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by End-User (USD Billion)
  • Figure 10.5 AR / VR based Digital Marketing Opportunity in Healthcare Industry: Distribution by Key Geographical Region (USD Billion)
  • Figure 10.6 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America, Till 2035 (USD Billion)
  • Figure 10.7 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.8 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.9 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.10 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.11 AR / VR based Digital Marketing Opportunity in Healthcare Industry in North America: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.12 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe, Till 2035 (USD Billion)
  • Figure 10.13 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.14 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.15 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.16 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.17 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Europe: Share of Software Products, Till 2035 (USD Billion)
  • Figure 10.18 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific, Till 2035 (USD Billion)
  • Figure 10.19 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of AR based Services, Till 2035 (USD Billion)
  • Figure 10.20 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of VR based Services, Till 2035 (USD Billion)
  • Figure 10.21 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of MR based Services, Till 2035 (USD Billion)
  • Figure 10.22 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Hardware Products, Till 2035 (USD Billion)
  • Figure 10.23 AR / VR based Digital Marketing Opportunity in Healthcare Industry in Asia Pacific: Share of Software Products, Till 2035 (USD Billion)