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市場調查報告書
商品編碼
2109325
汽車智慧內裝市場(2026 年)Automotive Smart Interior Research Report, 2026 |
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隨著「互動星光頂篷」、「隱藏式顯示器」和「表面投影」等技術的引入,汽車內裝變得越來越聰明。
「汽車智慧內裝市場(2026)報告」重點強調了以下幾點:
新型內裝材料和製造程序-生物基材料、再生材料、碳纖維材料、冷卻塗層、POE皮革、透光性錶面材料、智慧布料、電子墨水裝飾條、水晶內裝、IMD製程、IME製程、TOM製程等。
智慧內裝功能-星光頂棚、發光門板、發光儀表板等創新內裝照明;電子皮膚、電子經銷店、隱藏式顯示器、透明顯示器、表面投影等。
來自原始設備製造商和供應商的新型內飾材料、製造程序和智慧內飾功能。
前言
2026年,汽車內裝將繼續圍繞著「第三生活空間」的概念進行深刻創新。新型永續內裝材料的廣泛應用以及內裝組件的智慧化是其中兩大最突出的技術亮點。
一方面,有關減少碳排放和實現碳中和的法規,以及對健康車內環境的需求,正在推動可回收材料和生物基材料的大規模生產和應用,帶來包括輕量化設計、低VOC排放和可回收性在內的諸多價值。另一方面,感測、顯示器和軟性電路正與內裝基材深度整合。傳統的裝飾面板、座椅、車頂和車窗等硬體正從單純的裝飾性元素演變為具有互動性、感知性和自適應性的智慧載體,這兩個方向正在同步發展。
大眾、奧迪、賓士、寶馬和比亞迪等汽車製造商,以及中國新興品牌和傳統獨立汽車製造商的最新發展表明,在汽車中使用生物基和可回收材料已成為通用共識。另一方面,各公司在智慧和環境內裝配置方面存在顯著差異,例如水晶組件、星光頂篷、隱藏式顯示器、透光錶皮、電動出經銷店和表面凸起等。
在這些智慧內裝技術中,最尖端科技——隱藏式顯示器、表面投影和互動式星光頂篷——於 2026 年推向市場。
隨著汽車內裝日益智慧化,傳統的僅提供靜態照明效果的光纖星空頂棚經過不斷改進,各種技術方案,例如光敏油墨、晶片式星空膜、投影、透光雷射、渦卷式和電容式頂棚等,逐漸湧現。其功能也從簡單的環境照明擴展到多種互動功能,包括電動調整、手勢觸控、可自訂螢幕以及車載資訊娛樂系統(IVI)整合。
目前,星光頂篷的主要技術方案各有其獨特之處。
傳統的光纖星光頂篷結合了 LED 和光纖導光管,可產生動態的、流星般的照明效果,勞斯萊斯 Wraith 和 MAEXTRO S800 就是最好的例子。
這款基於感光油墨的星光頂篷採用雷射雕刻在玻璃中階上的感光油墨圖案,並由兩側的RGB光源進行照明。 BMWi7和楊望U8等車型支援多色動態照明效果。
晶片式星空薄膜採用獨立的發光晶片,可單獨控制每個星點,從而實現複雜的動態效果,例如呼吸般的閃爍和與音樂節奏同步的運動。
基於投影的星光頂棚利用車載投影機將圖案投射到天花板上。
透光皮革星光頂篷將透光皮革與內部導光板相結合,以創造客製化的照明圖案。
新一代智慧星光頂篷技術,包括渦卷式和電容式,計劃於 2026 年投入量產並投入使用。
渦卷式星光頂篷旗艦型號 - MAEXTRO V800
MAEXTRO V800 於 2026 年 6 月發布,配備客製化螢幕、手勢控制和渦卷式星光頂篷,並具有電動開啟和關閉功能。
華科科技旗艦級電容式星光頂棚
2026年6月27日,華科科技發表了首款電容式互動星空頂。這款創新汽車產品基於該公司自主研發的奈米銀線核心技術,支援全電容式觸控、手勢控制,並可與車載資訊娛樂系統(IVI)智慧整合。使用者可以自由切換多種動態星空場景,例如銀河、流星和極光,實現細膩均勻的光影效果,無斑點或暗區。
本產品採用高精準度電容式觸控辨識系統,可即時精準捕捉手指觸控位置的2D座標,並精確控制對應LED像素單元的亮度。輕觸特定區域即可點亮星光,再次輕觸則可熄滅星光。單一星光及局部星光區域均可獨立精準控制,透過無延遲的互動響應和流暢的燈光過渡,實現人機之間真正意義上的光影互動。
隱藏式顯示器實現了車載螢幕與內裝的無縫融合。其最顯著的特徵在於開關狀態下的不同表現。關閉時,螢幕與內裝基材完美融合,再現了木紋、石材、金屬等材質的原始質感,並與周圍的裝飾面板在色彩和光澤上保持一致。開啟時,顯示區域呈現清晰的影像,而未點亮的暗部則保留了原有的裝飾紋理,使高科技螢幕與車廂美學渾然一體。
隱藏式顯示技術將於2026年從概念階段發展到量產和實用化。
2026年3月,上汽大眾ID.ERA 9X上市,搭載「智慧魔屏」。這款創新螢幕在不運作時可與內裝完美融合,僅在需要時亮起,為汽車內裝設計開闢了新的方向,將安全性、美觀性和科技感融為一體。隱藏式儀表板螢幕由延鋒提供,後門面板螢幕由ADAYO提供。
這款「智慧表面魔幻屏」採用微孔隔膜技術,其DFP薄膜採用創新製程製造。此隔膜呈三明治結構。最內層為透明基板,用於保護螢幕並允許光線穿過。中階為遮光層,防止光線從邊緣洩漏。最外層為印刷層,呈現木紋圖案。遮光層和印刷層均採用雷射打孔設備沖壓出微米級微孔,使光線能夠直接穿過。
國內外供應商正將成熟的隱藏式顯示解決方案推向市場,涵蓋多種技術路線,例如Mini LED背光、IMD/IML(套模成型)、奈米銀線觸控和凹版紋理印刷。這些解決方案可與多種內裝材料相容,包括木紋、金屬、皮革和織物。
在「消除實體螢幕,融入極簡內裝」的設計趨勢下,汽車錶面投影已成為隱藏式智慧表面的核心技術。其核心邏輯在於,透過投影模組將影像、燈光效果和提示訊息直接投射到車門面板、儀表板、車頂等現有內裝表面上,從而在互動材料的融合與動態互動功能之間取得平衡,無需單獨的實體顯示器。
Cupra Raval 將於 2026 年 4 月發布,其車門內裝板採用了 DLP 側投照明技術。這項 DLP 投影技術將車用級 DLP 光學單元小型化,並採用了創新的側投光路。投影模組隱藏在儀表板兩側,經光學系統最佳化的光線從側面投射到車門飾條的特殊材質表面上,從而營造出均勻、動態且平面的光影效果。
與傳統的LED燈條(點光源/線光源,光線散射且為單色光)相比,DLP投影具有以下三個主要優點:
平面光源渲染:突破點光源和線光源的局限性,在門板上打造出光線均勻、無暗區的完美照明表面。與傳統LED相比,對比提升5倍以上,色彩飽和度更高。
動態互動功能-微型鏡的反轉速度達到微秒級,支援超過 60fps 的流暢動畫。這使得可以根據駕駛模式、音樂節奏和車輛狀態即時調整燈光效果和圖案。
隱藏式佈局:光學機構完全隱藏在內部結構中,沒有外露的光源,從而在保持內部簡潔的同時,實現了「光線出現在表面」的精緻視覺效果。
汽車表面投影系統的主要供應商包括 Appotronics 和 Forvia。
Appotronics 的「前排智慧表面」採用緊湊型投影設備,無需額外的實體螢幕即可將所需內容投射到副駕駛側的智慧表面上。這有效地節省了車內空間,從而創造出更緊湊、更寬敞的佈局。它能夠在平面和曲面上提供清晰、精準的投影。
Pholbia 的專利技術「AirVision 懸浮式 3D 投影顯示系統」無需傳統實體螢幕,即可將懸浮式 3D 影像直接投射到儀表板表面。透過光學設計,內容彷彿懸浮於空中,無需實體支撐,創新地將顯示器、照明、內裝表面和結構融為一體。該技術計劃於 2027 年投入量產和應用,初期將應用於豪華乘用車。
1. 汽車智慧內裝概述
Smart Interior Research: As Technologies like Interactive Starlight Headliner, Hidden Display and Surface Projection Are Launched, Automotive Interiors Become Ever More Intelligent
The Automotive Smart Interior Research Report, 2026 highlights the following:
New Interior Materials & Processes: Bio-based materials, recycled materials, carbon fiber materials, cooling coatings, POE leather, light-transmitting surface materials, smart fabrics, e-ink trim strips, crystal interiors, IMD process, IME process, TOM process, etc.
Smart interior Functions: starlight headliner, illuminated door panels, illuminated dashboards and other innovative interior lighting; electronic skin, electronic air outlets, hidden displays, transparent displays, surface projection, etc.
New interior materials, processes and smart interior functions of OEMs and suppliers.
Preface
In 2026, automotive interiors continue in-depth innovation centered on the "third living space". The wide application of new sustainable interior materials and the intelligence of interior components stand out as the two most prominent technical highlights.
On one hand, dual-carbon regulations and healthy cabin demands have driven the mass production and application of recycled and bio-based materials, delivering multiple values including lightweight design, low VOC emissions and recyclability. On the other hand, sensing, display and flexible circuits are deeply integrated with interior substrates. Traditional trim panels, seats, ceilings, windows and other hardware have broken away from single decorative attributes and upgraded into interactive, perceptive, adaptive smart carriers, and have been implemented in two directions simultaneously.
From the perspective of current layout by OEMs including Volkswagen, Audi, Mercedes-Benz, BMW, BYD, emerging brands and traditional Chinese independent automakers, the adoption of bio-based and recycled materials in vehicles has become a consensus. Meanwhile, their layout of intelligent, ambient interior configurations such as crystal components, starlight headliners, hidden displays, light-transmitting skins, electric air outlets and surface projection is very differentiated.
Among these smart interior technologies, cutting-edge technologies hidden displays, surface projection and interactive starlight headliners have been launched in 2026.
With the upgrading of cabin intelligence, traditional fiber-optic starlight headliners with only static light effects keep iterating, gradually deriving multiple technical solutions such as photosensitive ink, chip starry film, projection, light-transmitting leather, scroll type and capacitive type. Their functions have expanded from single ambient lighting to diverse interaction capabilities including electric adjustment, gesture touch control, custom screen, and IVI linkage.
Currently, mainstream technology paths for starlight headliners have distinct characteristics
Traditional fiber-optic starlight headliners adopt LEDs paired with optical fiber light guides to achieve dynamic meteor light effects, represented by Rolls-Royce Wraith and MAEXTRO S800.
Photosensitive ink starlight headliners rely on laser-engraved photosensitive ink patterns on glass interlayers and side-mounted RGB light sources for illumination. Models such as BMW i7 and Yangwang U8 support multi-color dynamic light effects.
Chip starry films are equipped with independent light-emitting chips to individually control each star point, realizing complex dynamic effects such as breathing flicker and music rhythm.
Projected starlight headliners use vehicle-mounted projectors to cast patterns onto the ceiling.
Light-transmitting leather starlight headliners adopt light-transmitting leather paired with internal light guide plates to present customized luminous patterns.
New-generation intelligent starlight headliner technologies including scroll-type and capacitive type are mass-produced and applied in 2026.
Scroll-type Starlight headliner Representative: MAEXTRO V800
Launched in June 2026, MAEXTRO V800 is equipped with a scroll-type starlight headliner supporting custom screen, gesture interaction, and electric opening and closing.
Capacitive Starlight headliner Representative: HUAKETEK
On June 27, 2026, HUAKETEK unveiled its capacitive interactive starlight headliner for the first time. This innovative automotive product is built on the company's self-developed silver nanowire core technology, supporting full-area capacitive touch, gesture control, and intelligent linkage with the IVI system. It can freely switch between multiple dynamic star scenes including the Milky Way, meteors and auroras, delivering delicate and uniform light and shadow without spots or dark zones.
The product relies on a precise capacitive touch recognition system to capture accurate 2D coordinates of finger touches in real time, accurately driving corresponding LED pixel units to adjust brightness. Tapping a region brightens stars, and a second tap restores them to the off state. It supports independent precise control of single stars or local star zones, with zero-latency interaction response and smooth light transition, enabling true two-way human-machine light and shadow interaction.
Hidden displays realize seamless integration between vehicle screens and interiors. Their core feature lies in differentiated performance under off and on states: in the off state, screens fully blend into interior substrates, restoring native material textures such as wood grain, stone grain and metal, with color and gloss consistent with surrounding trim panels; in the on state, display areas render clear images while unlit dark zones retain original decorative textures, achieving seamless combination of tech screens and cabin aesthetics.
Hidden display technologies develop from concept to mass production and implementation in 2026.
In March 2026, SAIC Volkswagen ID.ERA 9X launched the Smart Surface Magic Screen. This innovative screen blends seamlessly with interiors when idle and lights up only when needed, offering a new design direction integrating safety, aesthetics and technology for automotive interiors. The hidden dashboard screen is supplied by Yanfeng, and rear door panel screens are provided by ADAYO.
The Smart Surface Magic Screen adopts microporous diaphragm technology, featuring the DFP film with innovative process. This diaphragm features a sandwich structure. The innermost layer is a transparent substrate that protects the screen and transmits light. The middle layer is a concealing layer to prevent edge light leakage. The outermost layer is a printing layer that displays wood grain patterns. The concealing and printing layers are covered with micron-scale tiny holes drilled by laser punching equipment to allow light to pass through directly.
Suppliers inside and outside China have launched mature hidden display solutions, covering multiple technical routes such as Mini LED backlight, IMD/IML in-mold injection molding, silver nanowire touch control and gravure texture printing. These solutions adapt to various interior materials such as wood grain, metal, leather and fabric.
Amid the design trend of "removing physical screens and integrated minimalist interiors", automotive surface projection has become a core technical branch of hidden smart surfaces. Its core logic is to eliminate independent physical displays, cast images, light effects and prompt information directly onto original interior surfaces such as door panels, dashboard and ceiling via the projection module, balancing interior material integrity and dynamic interaction capabilities.
Launched in April 2026, the Cupra Raval features DLP side projection lighting technology on interior door panels. This DLP projection technology miniaturizes automotive-grade DLP optical machines and innovatively employs a side projection optical path: the projection module is concealed on either side of the dashboard, and the light optimized by the optical system is projected laterally onto the special material surface of the door trim strip, creating a uniform, dynamic, planar light and shadow effect.
Compared with traditional LED light strips (point/line light sources with scattered light and single colors), DLP projection boasts three core advantages:
Planar light source presentation: breaks point/line limitations to form complete light surfaces on door panels with uniform light and no dark zones, over 5x higher contrast ratio and richer color saturation than traditional LEDs.
Dynamic interaction capabilities: micro-mirror flip speed reaches microsecond levels; supports smooth animations above 60fps that adjust light effects and patterns in real time with driving modes, music rhythm and vehicle status.
Hidden layout: optical machines are fully concealed inside interior structures with no exposed light sources, preserving interior simplicity and delivering a premium visual effect of "light appears upon surface".
Major suppliers laying out in-vehicle surface projection include Appotronics and Forvia.
Appotronics' front row smart surface deploys a miniature projection device to project required content onto the copilot seat smart surface without extra physical screens, effectively saving interior space for a more compact and spacious layout. Clear, precise projection can be realized on both flat and curved surfaces.
Forvia's self-developed AirVision Floating 3D Projection Display System abandons traditional physical screens and generates floating 3D images directly on the dashboard surface. Optical design makes content appear suspended in mid-air without physical support, innovatively integrating display, lighting, interior surface and architecture. This technology is scheduled to be mass-produced and implemented in 2027, first installed on luxury passenger cars.
1.Overview of Automotive Smart Interior