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市場調查報告書
商品編碼
1866735
可攜式和手持電視:全球市場佔有率和排名、總收入和需求預測(2025-2031 年)Portable and Handheld TV - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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2024 年全球可攜式和手持電視市場規模估計為 7,205 萬美元,預計到 2031 年將達到 8,745 萬美元,在預測期(2025-2031 年)內以 2.8% 的複合年成長率成長。
本報告對近期關稅調整和國際戰略反制措施對可攜式和手持電視跨境產業佈局、資本配置模式、區域經濟相互依存關係和供應鏈重組的影響進行了全面評估。
預計到2024年,全球可攜式和手持電視的銷量將達到約120萬台,平均售價約為每台60美元。可攜式和手持電視是用於觀看電視的攜帶式設備,通常配備TFT液晶顯示器或OLED彩色顯示器。許多此類設備的外形尺寸與手持式電晶體收音機類似。
可攜式和手持電視市場的主要促進因素包括:
一、透過技術進步與產品創新實現市場升級
1. 顯示技術的顯著進步和影像品質的提高
OLED與MicroLED技術的演進
解析度與更新率提升:行動裝置支援 4K/8K 解析度,並具備 120Hz 更新率,滿足使用者對高清、流暢內容的需求。
2. 電池續航力和快速充電方面取得突破
高能量密度電池應用:BAK 的 N18650CL-29 電芯支援 1C 充電和 3C 放電。快速充電 20 分鐘即可使用 4 小時,充滿電 3 小時即可使用超過 30 小時,有效緩解行動裝置的電池續航力問題。
最佳化的節能技術:低功耗晶片(例如高通 QCC3021)和智慧電源管理延長了設備的電池壽命。
3. 透過5G與衛星通訊的融合,拓展應用場景
雙模通訊能力:Big Walnut衛星手持終端機支援5G網路和衛星通訊的無縫切換,確保在通訊困難區域(例如偏遠山區或海洋)透過衛星中繼進行通訊。這使得在緊急救援場景中能夠實現米級定位和即時資料傳輸。低延遲、高頻寬:5G網路延遲僅1毫秒,支援即時8K影片傳輸。結合邊緣運算,可增強互動性(例如遠端控制、雲端遊戲)。
二、不斷變化的消費者需求和多樣化的應用場景推動成長
1.行動娛樂習慣的加深
用戶成長:2025年,全球行動電視用戶數量將超過12億,其中中國用戶將佔50%以上(6億)。 25-35歲的年輕人將佔這些用戶的60%,他們將更喜歡短影片(平均每天100億次觀看)和直播。
複雜的內容消費:為了滿足日益成長的高畫質影像(4K/8K)和互動娛樂(人工智慧建議、虛擬實境)需求,各大平台正努力提升內容品質和個人化服務。
2. 多樣化的應用案例
戶外與緊急用途:可攜式電視正成為戶外活動(露營、旅行)和緊急救援(災區通訊)的必備工具,支援即時位置資訊、資料傳輸和影像回程傳輸。
車載與智慧家庭融合:5G和物聯網技術將行動裝置與車載系統和智慧家庭連接起來,實現多螢幕融合和遠端控制。 3. 內容個人化與經營模式創新
實施人工智慧建議系統:使用個人化推薦演算法的平台(例如 TikTok)的用戶觀看時間和點擊率提高了 30%,其中付費訂閱模式佔總數的 40% 以上。
新型內容形式的崛起:影片市場規模已突破2,000億元,直播市場規模已達1,000億元,VR/AR內容正融入行動電視。例如,騰訊的VR遊戲《王者榮耀》用戶已超過1億人。
三、政策支援與基礎建設:建構生態系統
1. 透過數位電視過渡政策促進設備升級
強制推行高清標準:國家廣播電視總局已強制規定,到 2025 年底,地級市及以上電視台將逐步淘汰標清頻道,全面引進高清/超高清終端,高清製作和播出覆蓋率達到 90% 以上。
機上盒整合:已部署數百萬個超高清即插即用的緊湊型機上盒,簡化了設備連接(透過單一遙控器操作),提高了用戶體驗。
2. 5G網路覆蓋範圍和基礎設施發展
加速 5G 普及:到 2025 年,5G 網路覆蓋率將超過 95% 的人口,傳輸速度將達到 20Gbps,支援即時 8K 內容傳輸和低延遲雙向通訊。
補貼衛星通訊:政府資助衛星終端的研究和開發,降低了設備成本,並鼓勵在偏遠地區採用衛星電視。
3. 行業標準與政策支持
獎勵創新:稅收和費用豁免以及研發補貼(例如,用於建造 MicroLED 生產線)將降低企業成本,並鼓勵對 5G 和人工智慧等核心技術進行投資。
刺激消費市場:消費者購置券和以舊換新補貼將推動對可攜式電視的需求。
可攜式和手持電視市場的成長主要受三大因素驅動:技術創新(顯示器、電池和通訊)、不斷擴大的需求場景(行動娛樂、緊急應變和車載應用)以及政策支援(高清標準、5G基礎設施和補貼)。隨著MicroLED和6G等技術的成熟,市場可望進一步向超高清和智慧技術發展,從而形成從硬體創新到內容生態系統的綜合成長引擎。
本報告旨在對全球可攜式和手持電視市場進行全面分析,重點關注總銷量、收入、價格、市場佔有率和主要企業的排名,包括按地區/國家、類型和應用進行的分析。
可攜式和手持電視市場規模、估算和預測以銷售(千台)和收入(百萬美元)為單位呈現,基準年為2024年,並包含2020年至2031年的歷史數據和預測數據。定量和定性分析相結合,有助於讀者制定業務和成長策略,評估市場競爭,分析自身在當前市場中的地位,並就可攜式和手持電視做出明智的商業決策。
市場區隔
公司
按類型分類的細分市場
應用領域
按地區
The global market for Portable and Handheld TV was estimated to be worth US$ 72.05 million in 2024 and is forecast to a readjusted size of US$ 87.45 million by 2031 with a CAGR of 2.8% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Portable and Handheld TV cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
In 2024, global sales of portable and handheld TVs will be approximately 1.2 million units, with an average selling price of approximately US$60 per unit. A Portable and Handheld TV is a portable device for watching television that usually uses a TFT LCD or OLED color display. Many of these devices resemble handheld transistor radios.
The main drivers of the portable and handheld TV market include the following:
1. Technological advancements and product innovations drive market upgrades
1. Display technology breakthroughs and improved image quality
OLED and MicroLED technology iterations
Upgraded resolution and refresh rates: Portable devices support 4K/8K resolutions, combined with a 120Hz refresh rate, meeting user demands for high-definition and smooth content.
2. Breakthroughs in battery life and fast charging
High-energy-density battery applications: BAK's N18650CL-29 battery cell supports 1C charging and 3C discharge. A 20-minute fast charge provides 4 hours of battery life, and a 3-hour full charge provides over 30 hours of use, alleviating battery life concerns on mobile devices.
Energy-saving technology optimization: Low-power chips (such as the Qualcomm QCC3021) and intelligent power management extend device battery life.
3. 5G and satellite communication integration expands application scenarios
Dual-mode communication capabilities: The Big Walnut Satellite handheld terminal supports seamless switching between 5G networks and satellite communications, ensuring communication through satellite relay in unreachable areas (such as remote mountainous areas and oceans), enabling meter-level positioning and real-time data transmission in emergency rescue scenarios. Low Latency and High Bandwidth: 5G network latency is as low as 1ms, supporting real-time 8K video transmission. Combined with edge computing, it enhances interactivity (e.g., remote control and cloud gaming).
II. Evolving Consumer Demand and Diversified Use Cases Drive Growth
1. Deepening Mobile Entertainment Habits
User Expansion: By 2025, global mobile TV users will exceed 1.2 billion, with China accounting for over 50% (600 million). Young people aged 25-35 will account for 60%, with a preference for short videos (average daily views of 10 billion) and live streaming.
Content Consumption Upgrade: Growing user demand for high-definition video (4K/8K) and interactive entertainment (AI recommendations, virtual reality) is driving platforms to improve content quality and personalized services.
2. Diversified Use Cases
Outdoor and Emergency Use: Portable TVs are becoming essential tools for outdoor activities (camping, travel) and emergency rescue (communication in earthquake-stricken areas), supporting real-time positioning, data transmission, and HD video backhaul.
In-car and Smart Home Integration: 5G and IoT technologies connect portable devices with in-car systems and smart homes, enabling multi-screen interaction and remote control. 3. Content Personalization and Business Model Innovation
Adoption of AI Recommendation Systems: Platforms using personalized recommendation algorithms (such as TikTok) have seen a 30% increase in user viewing time and click-through rates, with paid subscription models accounting for over 40% of the total.
Emerging content formats are on the rise: The short video market has surpassed 200 billion yuan, the live streaming market has reached 100 billion yuan, and VR/AR content is being integrated into mobile TV. For example, Tencent's VR game "Honor of Kings" has over 100 million users.
III. Policy Support and Infrastructure Improvement: Building an Ecosystem
1. Digital TV Conversion Policies Promote Device Upgrades
Mandatory HD Standards: The State Administration of Radio and Television requires the phasing out of standard-definition channels by the end of 2025, the full rollout of HD/UHD terminals, and the HD production and broadcasting coverage of prefecture-level and above TV stations exceeding 90%.
Set-top Box Integration: Millions of ultra-high-definition plug-in miniature set-top boxes have been deployed, simplifying device connectivity (controlled by a single remote control) and improving the user experience.
2. 5G Network Coverage and Infrastructure Construction
Accelerating 5G Adoption: By 2025, 5G network coverage will exceed 95% of the population, with transmission speeds reaching 20Gbps, supporting real-time 8K content transmission and low-latency interactivity.
Satellite Communications Subsidies: Government funding for satellite terminal R&D will reduce equipment costs and promote the adoption of satellite TV in remote areas.
3. Industry Standards and Policy Support
Incentives for Technological Innovation: Tax and fee reductions, and R&D subsidies (such as those for MicroLED production line construction) will reduce business costs and encourage investment in core technologies such as 5G and AI.
Consumer Market Stimulation: Consumer vouchers and trade-in subsidies will boost demand for portable TVs.
The growth of the portable and handheld TV market is driven by three major factors: technological upgrades (display, battery, and communications), expanding demand scenarios (mobile entertainment, emergency response, and in-car use), and policy support (HD standards, 5G infrastructure, and subsidies). In the future, as technologies such as MicroLED and 6G mature, the market will further evolve towards ultra-high definition and intelligent technologies, creating a comprehensive growth engine from hardware innovation to the content ecosystem.
This report aims to provide a comprehensive presentation of the global market for Portable and Handheld TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Portable and Handheld TV by region & country, by Type, and by Application.
The Portable and Handheld TV market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Portable and Handheld TV.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Portable and Handheld TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Portable and Handheld TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Portable and Handheld TV in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.