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1862245

DSP（需求端平台）：全球市場佔有率和排名、總收入和需求預測（2025-2031 年）

DSP (Demand-Side Platform) - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 113 Pages | 商品交期: 2-3個工作天內

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全球需求端平台（DSP）市場預計在 2024 年達到 200.22 億美元，預計到 2031 年將達到 688.95 億美元，2025 年至 2031 年的複合年成長率為 18.9%。

需求端平台 (DSP) 是一種廣告宣傳管理產品，可讓廣告主即時購買線上廣告資源。透過 DSP 進行即時廣告購買，廣告主可以在使用者瀏覽網站時直接接觸目標受眾。 DSP 通常由企業內部行銷團隊、廣告代理商或專注於即時廣告的代理商交易平台所經營。 DSP 透過提供展示廣告曝光率和轉換率的可見性，幫助廣告主更有效地利用其數位廣告預算。 DSP 幾乎總是整合到宣傳活動管理產品中，使廣告主能夠管理多個廣告管道，包括展示廣告、行動廣告、社群媒體廣告、搜尋和影片廣告。為了實現即時廣告購買，DSP 會與廣告交易平臺整合，這些平台充當廣告資源的市場。供應端平台 (SSP) 與 DSP 相對應。發布者使用 SSP 在廣告交易平臺上出售其廣告資源。一些 DSP 也可以直接與 SSP 整合，以促進直接購買。

廣告自動化技術的持續發展使程序化廣告技術供應商受益匪淺。然而，由於新的需求端平台 (DSP) 支出集中在Google和 Facebook，且它們的許多廣告技術都嵌入（即「免費」）到媒體購買中，導致廣告科技產業的成長速度低於預期。這給獨立供應商帶來了更具挑戰性的經營環境和更激烈的競爭壓力。

本報告旨在按地區/國家、類型和應用對全球 DSP（需求端平台）市場進行全面分析，重點關注總收入、市場佔有率和主要企業的排名。

需求端平台 (DSP) 市場規模、估算和預測均以收益為準，以 2024 年為基準年，並包含 2020 年至 2031 年的歷史數據和預測數據。定量和定性分析相結合，有助於讀者制定業務和成長策略，評估市場競爭，分析自身在當前市場中的地位，並就需求端平台 (DSP) 做出明智的商業決策。

市場區隔

公司

  • Criteo
  • Double Click（Google）
  • Facebook Ads Manager
  • Adobe
  • Trade Desk
  • Amazon（AAP）
  • Appnexus
  • Roku
  • Mediamath
  • SocioMatic
  • Zeta Global
  • Verizon Media
  • AdForm
  • Amobee
  • Centro Inc

按類型分類的細分市場

  • RTB
  • PPB

應用領域

  • 零售
  • 車
  • 金融
  • 通訊
  • 其他

按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 東南亞
    • 印度
    • 澳洲
    • 亞太其他地區
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 荷蘭
    • 北歐國家
    • 其他歐洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中東和非洲
    • 土耳其
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東和非洲地區

The global market for DSP (Demand-Side Platform) was estimated to be worth US$ 20022 million in 2024 and is forecast to a readjusted size of US$ 68895 million by 2031 with a CAGR of 18.9% during the forecast period 2025-2031.

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

Intense efforts on advertising automation continue, benefiting programmatic advertising technology vendors. As most new Demand side platforms (DSPs) spending went to Google and Facebook, most of whose ad technology is priced into media purchases (e.g., is "free"), ad tech grew slower than it would otherwise have. This has led to a more difficult business climate for independent vendors and increasing competitive pressure among them.

This report aims to provide a comprehensive presentation of the global market for DSP (Demand-Side Platform), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of DSP (Demand-Side Platform) by region & country, by Type, and by Application.

The DSP (Demand-Side Platform) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DSP (Demand-Side Platform).

Market Segmentation

By Company

  • Criteo
  • Double Click (Google)
  • Facebook Ads Manager
  • Adobe
  • Trade Desk
  • Amazon (AAP)
  • Appnexus
  • Roku
  • Mediamath
  • SocioMatic
  • Zeta Global
  • Verizon Media
  • AdForm
  • Amobee
  • Centro Inc

Segment by Type

  • RTB
  • PPB

Segment by Application

  • Retail
  • Automotive
  • Financial
  • Telecom
  • Others

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of DSP (Demand-Side Platform) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of DSP (Demand-Side Platform) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of DSP (Demand-Side Platform) in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 DSP (Demand-Side Platform) Product Introduction
  • 1.2 Global DSP (Demand-Side Platform) Market Size Forecast (2020-2031)
  • 1.3 DSP (Demand-Side Platform) Market Trends & Drivers
    • 1.3.1 DSP (Demand-Side Platform) Industry Trends
    • 1.3.2 DSP (Demand-Side Platform) Market Drivers & Opportunity
    • 1.3.3 DSP (Demand-Side Platform) Market Challenges
    • 1.3.4 DSP (Demand-Side Platform) Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global DSP (Demand-Side Platform) Players Revenue Ranking (2024)
  • 2.2 Global DSP (Demand-Side Platform) Revenue by Company (2020-2025)
  • 2.3 Key Companies DSP (Demand-Side Platform) Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies DSP (Demand-Side Platform) Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of DSP (Demand-Side Platform)
  • 2.6 DSP (Demand-Side Platform) Market Competitive Analysis
    • 2.6.1 DSP (Demand-Side Platform) Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by DSP (Demand-Side Platform) Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in DSP (Demand-Side Platform) as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 RTB
    • 3.1.2 PPB
  • 3.2 Global DSP (Demand-Side Platform) Sales Value by Type
    • 3.2.1 Global DSP (Demand-Side Platform) Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global DSP (Demand-Side Platform) Sales Value, by Type (2020-2031)
    • 3.2.3 Global DSP (Demand-Side Platform) Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Retail
    • 4.1.2 Automotive
    • 4.1.3 Financial
    • 4.1.4 Telecom
    • 4.1.5 Others
  • 4.2 Global DSP (Demand-Side Platform) Sales Value by Application
    • 4.2.1 Global DSP (Demand-Side Platform) Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global DSP (Demand-Side Platform) Sales Value, by Application (2020-2031)
    • 4.2.3 Global DSP (Demand-Side Platform) Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global DSP (Demand-Side Platform) Sales Value by Region
    • 5.1.1 Global DSP (Demand-Side Platform) Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global DSP (Demand-Side Platform) Sales Value by Region (2020-2025)
    • 5.1.3 Global DSP (Demand-Side Platform) Sales Value by Region (2026-2031)
    • 5.1.4 Global DSP (Demand-Side Platform) Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 5.2.2 North America DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 5.3.2 Europe DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 5.4.2 Asia Pacific DSP (Demand-Side Platform) Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 5.5.2 South America DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions DSP (Demand-Side Platform) Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions DSP (Demand-Side Platform) Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.3.2 United States DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.4.2 Europe DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.5.2 China DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.6.2 Japan DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.7.2 South Korea DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.8.2 Southeast Asia DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India DSP (Demand-Side Platform) Sales Value, 2020-2031
    • 6.9.2 India DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India DSP (Demand-Side Platform) Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Criteo
    • 7.1.1 Criteo Profile
    • 7.1.2 Criteo Main Business
    • 7.1.3 Criteo DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.1.4 Criteo DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Criteo Recent Developments
  • 7.2 Double Click (Google)
    • 7.2.1 Double Click (Google) Profile
    • 7.2.2 Double Click (Google) Main Business
    • 7.2.3 Double Click (Google) DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.2.4 Double Click (Google) DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Double Click (Google) Recent Developments
  • 7.3 Facebook Ads Manager
    • 7.3.1 Facebook Ads Manager Profile
    • 7.3.2 Facebook Ads Manager Main Business
    • 7.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.3.4 Facebook Ads Manager DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.3.5 Facebook Ads Manager Recent Developments
  • 7.4 Adobe
    • 7.4.1 Adobe Profile
    • 7.4.2 Adobe Main Business
    • 7.4.3 Adobe DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.4.4 Adobe DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.4.5 Adobe Recent Developments
  • 7.5 Trade Desk
    • 7.5.1 Trade Desk Profile
    • 7.5.2 Trade Desk Main Business
    • 7.5.3 Trade Desk DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.5.4 Trade Desk DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Trade Desk Recent Developments
  • 7.6 Amazon (AAP)
    • 7.6.1 Amazon (AAP) Profile
    • 7.6.2 Amazon (AAP) Main Business
    • 7.6.3 Amazon (AAP) DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.6.4 Amazon (AAP) DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.6.5 Amazon (AAP) Recent Developments
  • 7.7 Appnexus
    • 7.7.1 Appnexus Profile
    • 7.7.2 Appnexus Main Business
    • 7.7.3 Appnexus DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.7.4 Appnexus DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Appnexus Recent Developments
  • 7.8 Roku
    • 7.8.1 Roku Profile
    • 7.8.2 Roku Main Business
    • 7.8.3 Roku DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.8.4 Roku DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Roku Recent Developments
  • 7.9 Mediamath
    • 7.9.1 Mediamath Profile
    • 7.9.2 Mediamath Main Business
    • 7.9.3 Mediamath DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.9.4 Mediamath DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.9.5 Mediamath Recent Developments
  • 7.10 SocioMatic
    • 7.10.1 SocioMatic Profile
    • 7.10.2 SocioMatic Main Business
    • 7.10.3 SocioMatic DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.10.4 SocioMatic DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.10.5 SocioMatic Recent Developments
  • 7.11 Zeta Global
    • 7.11.1 Zeta Global Profile
    • 7.11.2 Zeta Global Main Business
    • 7.11.3 Zeta Global DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.11.4 Zeta Global DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Zeta Global Recent Developments
  • 7.12 Verizon Media
    • 7.12.1 Verizon Media Profile
    • 7.12.2 Verizon Media Main Business
    • 7.12.3 Verizon Media DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.12.4 Verizon Media DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Verizon Media Recent Developments
  • 7.13 AdForm
    • 7.13.1 AdForm Profile
    • 7.13.2 AdForm Main Business
    • 7.13.3 AdForm DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.13.4 AdForm DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.13.5 AdForm Recent Developments
  • 7.14 Amobee
    • 7.14.1 Amobee Profile
    • 7.14.2 Amobee Main Business
    • 7.14.3 Amobee DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.14.4 Amobee DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Amobee Recent Developments
  • 7.15 Centro Inc
    • 7.15.1 Centro Inc Profile
    • 7.15.2 Centro Inc Main Business
    • 7.15.3 Centro Inc DSP (Demand-Side Platform) Products, Services and Solutions
    • 7.15.4 Centro Inc DSP (Demand-Side Platform) Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Centro Inc Recent Developments

8 Industry Chain Analysis

  • 8.1 DSP (Demand-Side Platform) Industrial Chain
  • 8.2 DSP (Demand-Side Platform) Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 DSP (Demand-Side Platform) Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 DSP (Demand-Side Platform) Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. DSP (Demand-Side Platform) Market Trends
  • Table 2. DSP (Demand-Side Platform) Market Drivers & Opportunity
  • Table 3. DSP (Demand-Side Platform) Market Challenges
  • Table 4. DSP (Demand-Side Platform) Market Restraints
  • Table 5. Global DSP (Demand-Side Platform) Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global DSP (Demand-Side Platform) Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies DSP (Demand-Side Platform) Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies DSP (Demand-Side Platform) Product Type
  • Table 9. Key Companies Time to Begin Mass Production of DSP (Demand-Side Platform)
  • Table 10. Global DSP (Demand-Side Platform) Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in DSP (Demand-Side Platform) as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global DSP (Demand-Side Platform) Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global DSP (Demand-Side Platform) Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global DSP (Demand-Side Platform) Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global DSP (Demand-Side Platform) Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global DSP (Demand-Side Platform) Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global DSP (Demand-Side Platform) Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global DSP (Demand-Side Platform) Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global DSP (Demand-Side Platform) Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global DSP (Demand-Side Platform) Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global DSP (Demand-Side Platform) Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global DSP (Demand-Side Platform) Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global DSP (Demand-Side Platform) Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global DSP (Demand-Side Platform) Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global DSP (Demand-Side Platform) Sales Value by Region (2020-2025) & (%)
  • Table 27. Global DSP (Demand-Side Platform) Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions DSP (Demand-Side Platform) Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions DSP (Demand-Side Platform) Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions DSP (Demand-Side Platform) Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Criteo Basic Information List
  • Table 32. Criteo Description and Business Overview
  • Table 33. Criteo DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Criteo (2020-2025)
  • Table 35. Criteo Recent Developments
  • Table 36. Double Click (Google) Basic Information List
  • Table 37. Double Click (Google) Description and Business Overview
  • Table 38. Double Click (Google) DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Double Click (Google) (2020-2025)
  • Table 40. Double Click (Google) Recent Developments
  • Table 41. Facebook Ads Manager Basic Information List
  • Table 42. Facebook Ads Manager Description and Business Overview
  • Table 43. Facebook Ads Manager DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Facebook Ads Manager (2020-2025)
  • Table 45. Facebook Ads Manager Recent Developments
  • Table 46. Adobe Basic Information List
  • Table 47. Adobe Description and Business Overview
  • Table 48. Adobe DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Adobe (2020-2025)
  • Table 50. Adobe Recent Developments
  • Table 51. Trade Desk Basic Information List
  • Table 52. Trade Desk Description and Business Overview
  • Table 53. Trade Desk DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Trade Desk (2020-2025)
  • Table 55. Trade Desk Recent Developments
  • Table 56. Amazon (AAP) Basic Information List
  • Table 57. Amazon (AAP) Description and Business Overview
  • Table 58. Amazon (AAP) DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Amazon (AAP) (2020-2025)
  • Table 60. Amazon (AAP) Recent Developments
  • Table 61. Appnexus Basic Information List
  • Table 62. Appnexus Description and Business Overview
  • Table 63. Appnexus DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Appnexus (2020-2025)
  • Table 65. Appnexus Recent Developments
  • Table 66. Roku Basic Information List
  • Table 67. Roku Description and Business Overview
  • Table 68. Roku DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Roku (2020-2025)
  • Table 70. Roku Recent Developments
  • Table 71. Mediamath Basic Information List
  • Table 72. Mediamath Description and Business Overview
  • Table 73. Mediamath DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Mediamath (2020-2025)
  • Table 75. Mediamath Recent Developments
  • Table 76. SocioMatic Basic Information List
  • Table 77. SocioMatic Description and Business Overview
  • Table 78. SocioMatic DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of SocioMatic (2020-2025)
  • Table 80. SocioMatic Recent Developments
  • Table 81. Zeta Global Basic Information List
  • Table 82. Zeta Global Description and Business Overview
  • Table 83. Zeta Global DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Zeta Global (2020-2025)
  • Table 85. Zeta Global Recent Developments
  • Table 86. Verizon Media Basic Information List
  • Table 87. Verizon Media Description and Business Overview
  • Table 88. Verizon Media DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Verizon Media (2020-2025)
  • Table 90. Verizon Media Recent Developments
  • Table 91. AdForm Basic Information List
  • Table 92. AdForm Description and Business Overview
  • Table 93. AdForm DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of AdForm (2020-2025)
  • Table 95. AdForm Recent Developments
  • Table 96. Amobee Basic Information List
  • Table 97. Amobee Description and Business Overview
  • Table 98. Amobee DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Amobee (2020-2025)
  • Table 100. Amobee Recent Developments
  • Table 101. Centro Inc Basic Information List
  • Table 102. Centro Inc Description and Business Overview
  • Table 103. Centro Inc DSP (Demand-Side Platform) Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in DSP (Demand-Side Platform) Business of Centro Inc (2020-2025)
  • Table 105. Centro Inc Recent Developments
  • Table 106. Key Raw Materials Lists
  • Table 107. Raw Materials Key Suppliers Lists
  • Table 108. DSP (Demand-Side Platform) Downstream Customers
  • Table 109. DSP (Demand-Side Platform) Distributors List
  • Table 110. Research Programs/Design for This Report
  • Table 111. Key Data Information from Secondary Sources
  • Table 112. Key Data Information from Primary Sources

List of Figures

  • Figure 1. DSP (Demand-Side Platform) Product Picture
  • Figure 2. Global DSP (Demand-Side Platform) Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global DSP (Demand-Side Platform) Sales Value (2020-2031) & (US$ Million)
  • Figure 4. DSP (Demand-Side Platform) Report Years Considered
  • Figure 5. Global DSP (Demand-Side Platform) Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by DSP (Demand-Side Platform) Revenue in 2024
  • Figure 7. DSP (Demand-Side Platform) Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. RTB Picture
  • Figure 9. PPB Picture
  • Figure 10. Global DSP (Demand-Side Platform) Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 11. Global DSP (Demand-Side Platform) Sales Value Market Share by Type, 2024 & 2031
  • Figure 12. Product Picture of Retail
  • Figure 13. Product Picture of Automotive
  • Figure 14. Product Picture of Financial
  • Figure 15. Product Picture of Telecom
  • Figure 16. Product Picture of Others
  • Figure 17. Global DSP (Demand-Side Platform) Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 18. Global DSP (Demand-Side Platform) Sales Value Market Share by Application, 2024 & 2031
  • Figure 19. North America DSP (Demand-Side Platform) Sales Value (2020-2031) & (US$ Million)
  • Figure 20. North America DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • Figure 21. Europe DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 22. Europe DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • Figure 23. Asia Pacific DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 24. Asia Pacific DSP (Demand-Side Platform) Sales Value by Region (%), 2024 VS 2031
  • Figure 25. South America DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 26. South America DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • Figure 27. Middle East & Africa DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 28. Middle East & Africa DSP (Demand-Side Platform) Sales Value by Country (%), 2024 VS 2031
  • Figure 29. Key Countries/Regions DSP (Demand-Side Platform) Sales Value (%), (2020-2031)
  • Figure 30. United States DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. United States DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 32. United States DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 33. Europe DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Europe DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 35. Europe DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 36. China DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. China DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 38. China DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 39. Japan DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. Japan DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 41. Japan DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 42. South Korea DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. South Korea DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 44. South Korea DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 45. Southeast Asia DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. Southeast Asia DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 47. Southeast Asia DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 48. India DSP (Demand-Side Platform) Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. India DSP (Demand-Side Platform) Sales Value by Type (%), 2024 VS 2031
  • Figure 50. India DSP (Demand-Side Platform) Sales Value by Application (%), 2024 VS 2031
  • Figure 51. DSP (Demand-Side Platform) Industrial Chain
  • Figure 52. DSP (Demand-Side Platform) Manufacturing Cost Structure
  • Figure 53. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 54. Bottom-up and Top-down Approaches for This Report
  • Figure 55. Data Triangulation
  • Figure 56. Key Executives Interviewed