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市場調查報告書
商品編碼
1856153
全球旅行社市場-市場佔有率和排名、總收入和需求預測(2025-2031 年)Travel Agencies - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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2024年全球旅行社市場規模估計為2,158.8億美元,預計到2031年將達到4,326.5億美元,在2025-2031年的預測期內,複合年成長率為9.9%。
旅行社是代表供應商(如活動、航空公司、汽車租賃公司、郵輪、飯店、鐵路、旅遊保險和旅遊套裝)向公眾提供旅遊和旅遊相關服務的私人零售商或公共服務機構。
旅遊代理市場的主要公司包括Booking Holdings Inc.、Expedia Group Inc.和Trip.com Group Limited。按地區分類,美國佔超過25%的市場佔有率,其次是歐洲,市佔率超過20%。按類型分類,國際和國內機票預訂以及旅遊套裝預訂約佔全球市場佔有率的一半。就銷售管道而言,線上通路佔據了壓倒性的佔有率,超過85%。
旅行社的主要市場促進因素包括:
1. 消費者需求的擴張與多元化
隨著生活水準的提高和休閒觀念的轉變,越來越多的消費者開始追求旅行體驗,這直接促進了旅行社市場的成長。同時,消費者的旅遊需求也日益多元化,從傳統的觀光旅遊發展到現今的客製化旅遊、主題旅遊、生態旅遊等。這種需求的多元化為旅行社提供了新的市場機會。
2. 政策支持與產業發展
政府對旅遊業的重視和支持是推動旅行社市場發展的重要動力。一系列國家政策,例如《旅遊業發展「十四五」規劃》和文化和旅遊部《關於促進網路旅遊市場高品質發展的意見》,積極推動旅遊業創新發展,為旅行社提供了有利的政策環境。此外,隨著旅遊市場規範化的發展,旅行社的合規性和服務品質進一步提高,市場競爭力也隨之增強。
3. 技術進步與數位轉型
科技進步,特別是網路、巨量資料和人工智慧等技術的應用,為旅行社提供了更有效率、更方便的服務選擇。數位轉型使旅行社能夠更好地了解消費者需求,並提供個人化的旅遊產品和服務。同時,線上預訂、智慧導遊和虛擬實境等技術的應用也提升了消費者的旅行體驗,進一步推動了旅行社市場的發展。
4.整合資源,創新合作模式
透過整合旅遊資源,並與航空公司、飯店、景區等合作夥伴建立更緊密的聯繫,旅行社能夠為消費者提供更高品質的旅遊產品和服務。此外,旅行社也持續探索新的合作模式,例如與線上旅遊平台合作、進行跨國行銷等。這些創新的合作模式為旅行社帶來了新的市場機會和成長點。
5. 放寬移民政策與國際觀光復甦
隨著全球疫情情勢改善與出入境政策放寬,國際觀光市場逐漸復甦,為旅行社拓展國際市場、增加收入來源提供了機會。同時,國際觀光的復甦也將促進國內旅遊市場的繁榮,為旅行社的發展提供了廣闊空間。
摘要,旅行社市場的主要推動要素包括消費者需求的成長和多元化、政策支援和產業發展、科技進步數位化、資源整合和合作模式創新、准入和退出政策的放寬以及國際觀光的復甦等。這些因素共同推動了旅行社市場的快速發展和轉型。
本報告旨在全面概述全球旅行社市場,重點關注總銷售收入、市場佔有率和主要企業的排名,並按地區、國家、類型和應用進行分析。
旅行社市場規模、估算和預測報告提供了2020年至2031年的歷史數據和預測數據,單位為銷售收入(百萬美元),以2024年為基準年。定量和定性分析有助於讀者制定業務/成長策略、評估市場競爭格局、分析公司在當前市場中的地位,並就旅行社相關業務做出明智的決策。
The global market for Travel Agencies was estimated to be worth US$ 215880 million in 2024 and is forecast to a readjusted size of US$ 432650 million by 2031 with a CAGR of 9.9% during the forecast period 2025-2031.
A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours.
Main players of travel agencies market are Booking Holdings Inc., Expedia Group Inc. and Trip.com Group Limited. Geographically speaking, USA holds over 25% of total market share, followed by Europe with over 20% share. In terms of type, international and domestic airline bookings segment and tour and packaged travel bookings segment holds about a half of global market share in total. In terms of sales channel, online segment holds a dominant share of over 85%.
The market drivers of travel agencies mainly include the following aspects:
1. Growth and diversification of consumer demand
With the improvement of living standards and the change of leisure concepts, more and more consumers are beginning to pursue travel experiences, which directly promotes the growth of the travel agency market. At the same time, consumers' travel needs are becoming increasingly diversified, from traditional sightseeing tours to today's customized tours, theme tours, eco-tourism, etc. These diversified demands provide travel agencies with new market opportunities.
2. Policy support and industry development
The government's attention and support for the tourism industry is an important driving force for the development of the travel agency market. For example, a series of policies issued by the state, such as the "14th Five-Year Plan for the Development of the Tourism Industry" and the Ministry of Culture and Tourism's opinions on promoting the high-quality development of the online tourism market, are actively promoting the innovative development of the tourism industry and providing a good policy environment for travel agencies. In addition, with the standardized development of the tourism market, the compliance operation and service quality of travel agencies have also been further improved, thereby enhancing market competitiveness.
3. Technological progress and digital transformation
Scientific and technological progress, especially the application of technologies such as the Internet, big data, and artificial intelligence, provide travel agencies with more efficient and convenient service means. Through digital transformation, travel agencies can better understand consumer needs and provide personalized tourism products and services. At the same time, the application of technologies such as online booking, smart guides, and virtual reality has also enhanced consumers' travel experience and further promoted the development of the travel agency market.
4. Resource integration and innovation in cooperation models
Travel agencies can provide consumers with better quality travel products and services by integrating tourism resources and establishing close relationships with partners such as airlines, hotels, and scenic spots. In addition, travel agencies are constantly exploring new cooperation models, such as cooperating with online travel platforms and conducting cross-border marketing. These innovative cooperation models have brought new market opportunities and growth points to travel agencies.
5. Relaxation of entry and exit policies and recovery of international tourism
With the improvement of the global epidemic situation and the relaxation of entry and exit policies, the international tourism market has gradually recovered. This provides travel agencies with opportunities to expand international markets and increase sources of income. At the same time, the recovery of international tourism has also driven the prosperity of the domestic tourism market, providing travel agencies with a broader space for development.
In summary, the driving factors of the travel agency market mainly include the growth and diversification of consumer demand, policy support and industry development, scientific and technological progress and digital transformation, resource integration and innovation of cooperation models, and the relaxation of entry and exit policies and the recovery of international tourism. These factors have jointly promoted the rapid development and transformation of the travel agency market.
This report aims to provide a comprehensive presentation of the global market for Travel Agencies, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Travel Agencies by region & country, by Type, and by Application.
The Travel Agencies market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Travel Agencies.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Travel Agencies company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Travel Agencies in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Travel Agencies in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.